Director of Physician Marketing - Healthcare Resume Search
Director of Physician Marketing - Healthcare Resume Search
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Director of Physician Marketing Resume


Desired Industry: Healthcare SpiderID: 75524
Desired Job Location: San Diego, California Date Posted: 6/5/2015
Type of Position: Full-Time Permanent Availability Date:
Desired Wage: 120000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel:
Highest Degree Attained: Masters Willing to Relocate: Yes


Objective:
Industry Preference: HEALTHCARE /
BIOTECH
Seasoned and multifaceted professional,
with wide-ranging experience in clinical
marketing and operations. Skilled at
providing

market information and demonstrating
clear understanding of customer needs
and market trends as well as brand
strategy. Adept at

facilitating process improvement
activities while performing complex,
efficient initiatives and workflow
analysis of business.

Possess articulate and persuasive
written and oral communication skills,
equipped with superior problem-solving
techniques.


Experience:
Professional Experience


Vital Therapies, Inc. - San Diego, CA
Senior Clinical Marketing 2014–
2015
Oversaw the entire enrollment and
recruitment activities for clinical
trials by initiating marketing efforts
and Medical/Clinical

Team collaboration. Established
collateral development and site;
fostered and maintained physician and
association communication and

partnerships. Held responsible for
logistical management and budget
planning for all events and vendors,
including photographers,

videographers, graphic design, and CRM
implementation and ongoing effective
utilization. Acted as a key liaison
between sites,

physicians and study coordinators.
Major Contributions:
Conceptualized and implemented cost-
effective clinical marketing strategy
for ELAD and Vital Therapies
Contributed to the development of a
strategic medical education plan for
Vital Therapies’ target professional
audiences
Played a key role in generating and
executing communication strategy,
encompassing surveys, inaugural
newsletter launch, email

campaigns, and physician/study
coordinator forums
Performed ongoing assessment of ROI of
strategic clinical marketing activities,
including direct marketing and
advertising

effectiveness
Rendered support in physician engagement
and subject enrollment throughout the
sites to obtain target enrollment
completion date of

Phase III study as well as the
successful launch of two additional
studies.
Instituted a Study Coordinator Virtual
Forum, ongoing email marketing
campaigns, quarterly Clinical Update
newsletter, regular

surveys of sites in collaboration with
physicians and study coordinators

AMN Healthcare - San Diego, CA
Director, Corporate Marketing and Client
Services 2012–2014
Applied keen eye for detail in
monitoring and evaluating the overall
activities of key competitors in managed
services, RPO,

consulting, other workforce solutions,
and staffing services. Took part in
solution planning and delivery for key
healthcare clients.

Produced a written materials, website,
and social media in order to expand
company’s services and improve sales
efforts. Assumed full

accountability in gathering, analyzing,
and developing report regarding
workforce solutions activities;
recommended program changes

when needed.
Major Contributions:
Made major contribution in driving the
development and implementation of
marketing strategy for workforce
solutions product lines and

all client-facing Sales Teams which
involved lead acquisition and
cultivation, budgeting and marketing
plan development, and

strategic and tactical implementation
and reporting
Built and maintained key national and
regional association relationships for
brand leverage as well as sales and
marketing

opportunities
Established remarkable client e
engagement relationships for all thought
leadership initiatives
Exhibited strategic efforts in
generating inaugural and now annual
Healthcare Workforce Summit, Advisory
Council, and webinar series
Emphasized on client marketing and
garnered support to evolve the
department into a lean, but full-
functioning team.
Supported countless multi-million dollar
contracts via sales teams, tools and
client presentations
Made major contribution in successfully
launching of the following initiatives:
client engagement programs which
included case studies, webinars, client
testimonials, Advisory council, national
association

panels, video production and client
presentations.
industry’s first successful Healthcare
Workforce Forum, inclusive of an
Advisory Council, national webinar
series and annual Summit
numerous new workforce solutions and
vertical business units
Obtained a CEO recognition bonus for
demonstrating excellent work performance


Education:
Courses in Legal Writing, Tort Law, and
Contract Law - 2005–2006
John Marshall Law School, Atlanta, GA

Master of Business Administration
with Concentration in Marketing,
Healthcare Administration and Strategic
Management - 2003
Mercer University, Atlanta, GA

Bachelor of Science in Business
Management - 1999
Georgia Institute of Technology,
Atlanta, GA

Certificates in Marketing, International
Business, Pre-Law – Dean’s List


Affiliations:
American Marketing Association (AMA)
American College of Healthcare
Executives (ACHE)
Speaker and Expert Panel Member, various
Marketing and Physician Relations topics
Professional Photographer


Skills:
Areas of Expertise


Sales and Marketing Operations | Market
Research and Analysis | Quota
Achievement Strategies
Strategic Business Development |
Personnel Management, Training and
Development | Business Leads Generation


Additional Information:
Professional Training


Building Better Marketing Programs -
Achieving Physician / Hospital
Partnerships - Project Management
Training
Leading Physician Affiliation Strategies
- Customer Centric Selling - Achieving
Physician/Hospital Partnerships
Next Generation Physician Marketing -
Improving Physician Satisfaction - Non-
Profit Marketing Boot Camp
Sales Effectiveness - Marketing ROI
Techniques: Improving Campaign
Strategies, Analytics, and Profitability
Toward True Differentiation: New Roles
for Marketing/Planning in Creating
Competitive Advantage
Essentials of Communicating with
Diplomacy - Core Fundamentals of
Managing Difficult People
Ultimate Guide to Content Marketing -
Building a Social Media Audience -
Social Media Marketing


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