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Desired Industry: Healthcare SpiderID: 67031
Desired Job Location: Sacramento, California Date Posted: 2/4/2013
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization:
Job Level: Executive (President, VP, CEO) Willing to Travel:
Highest Degree Attained: Willing to Relocate:


Joyce Robinson
Sacramento, CA.
(916) 501-4303-cell (916) 483-1441-home

Senior Leadership, Strategic Planning, Workforce Solutions
Financial Management, Sales and Marketing, P & L Management
ROI, Revenue / Profit Generation


Performance-driven business executive with demonstrated expertise in creating management strategies to reorganize operations, channel cost-savings and drive sales opening new markets that enhance financial performance and increase ROI. Competitive sales closer with big picture understanding of sales metric leading to unprecedented profitability. Compelling communicator with a robust business acumen to cultivate key client partnerships and strengthen relationships that remove roadblocks generating business growth. Embrace the spirit and practice of organizational development analyzing patterns to identify key decision-makers and business needs. Leverage weaknesses and strengths of critical business drivers in highly competitive market removing roadblocks delivering on company commitments that exceed corporate goals by 150%.


 Rolled out and implemented the largest Preferred Provider relationship in healthcare increasing sales by 165% within one year.
 Executed the first Allied/Medical Clerical Managed Services Program (MSP) for a multi-site hospital system for Nursefinders.
 Cultivated relationships with on-board associate vendors creating a strong client base that increased revenue by 20% through referrals and new business growth.
 Consistently recognized for contract and file compliance that strengthened market share and contributed to ROI.
 Expanded multi-branch operations and mentored peak performance sales teams generating over $300,000 in weekly revenue. (sales without affiliate vendor fees)

Professional Experience

AMN Healthcare/Nursefinders, LLC - Arlington, TX 1989-2012
Area Vice President - Northern California and Northwest (2006-2012)
Directed financial and budgetary operations for five staffing locations within the San Francisco Bay Area, Northern California, and Portland, OR, developing and integrating business strategies contributing to revenue growth, improved ROI and refined budget management. Reinforced operational strategies to build clinical workforce staffing solutions within MSPs, locating and placing qualified healthcare professionals within the industry.
• Increased sales from $175,000 to $29,000,000 in 2009 in Preferred Provider Relationship with Kaiser Permanente showing growth of 165%.
• Secured and implemented 5 new multi-site MSPs and 3 new Preferred Provider Relationships in acute, psychiatric and skilled nursing environments.
• Recruited, built, mentored and supported sales teams that expanded market share across state borders into Oregon.
• Nursefinders Performance Club - 2008
• 500M Dollar Club - 2009

Joyce Robinson Page 2

Professional Experience (continued)

AMN Healthcare/Nursefinders, LLC - Arlington, TX (continued)
Regional Operations Manager (2002- 2006)
Spearheaded efforts to introduce Administration, Chief Nurse Executives and supervisors to the Preferred Provider Relationship programs to strengthen offerings and differentiate brand identifiers within industry. Cultivated client partnerships successfully launching Preferred Provider Relationship programs in 18 hospitals and multiple clinics generating new market growth.
• Led ‘All Hands’ team partnering internal staffing consultants with client workforce management team achieving fill rate metrics.
• Facilitated on-boarding efforts to educate selected associate vendors in clinical workforce staffing solutions.
• Partnered with Director of Nursing standardizing facility orientation processes minimizing on-boarding times without compromising patient care.
• Strengthened and educated quality assurance team introducing processes for continued contract compliance and maintenance of file integrity for associate vendors.
• 500M Dollar Club - 2004, 2005, 2006
• Nursefinders Performance Club - 2004, 2006

Branch Director (1997- 2002)
Created and directed a peak performance team leading operations, sales growth and quality assurance for staffing and home health services. Influenced decision makers and closed sales to broaden markets and increase profits through new business growth. Facilitated multi-disciplinary team meetings developing a more cohesive work group by sharing best practices.
• Recruited healthcare professionals focused on increasing Medicare visits to maximize branch and margin profits.
• Expanded AMN's market share by collaborating with Loma Linda University Hospital achieving an exclusive staffing relationship that improved vendor's contingent workforce.
• Partnered with Kaiser Home Health enhancing patient care by providing 24-hour services for ventilator patients through effective workforce solutions.
• Led transition from franchise operations to corporate offices implementing strategic marketing and financial practices to maximize marketing mix, cultivate vendor relationships and strengthen financial protocols.
• Average weekly sales of $93k.
• Nursefinders Performance Club - 1997, 1998, 2002

Area Director Franchise Operations (1989-1997)
Managed territory operations for Riverside and San Bernardino Counties following project plans to support and maintain franchise operations.
• Achieved state licensure and certification to provide Home Health services.
• Highest profit producer achieving avg. weekly sales of $112,000 in 1997.
• Influenced successful transition of locations from franchisee operations to corporate offices.


Business Major
University of Oregon
University of California at Los Angeles

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