Director of Sales and Marketing - Manufacturing Resume Search
Director of Sales and Marketing - Manufacturing Resume Search
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Director of Sales and Marketing Resume


Desired Industry: Manufacturing SpiderID: 66905
Desired Job Location: Cleveland, Ohio Date Posted: 1/31/2013
Type of Position: Full-Time Permanent Availability Date: Immediate
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, 50-75%
Highest Degree Attained: Bachelors Willing to Relocate: Yes


Objective:
I am seeking a Marketing and Sales Executive position that will afford me the opportunity to develop the Marketing Strategies and Sales Tactics to profitably lead a team to accomplish:

1) Finding New Markets for your company’s current manufacturing processes.
2) Finding New Customers for your company’s current products (taking business from competitors).
3) Developing New Products and value added services for your company’s current and future customers.
At the same time maintaining your core business.


Experience:
Mark King
1669 Springwood Drive, Wooster OH 44691
Phone:(216) 233-9135
E-mail: maliking@ptd.net
http://www.linkedin.com/in/markkingmaliking
http://markking.brandyourself.com

New Market Penetration - New Product Development
I am a Marketing and Sales Executive specializing in creative and innovative strategies and methods of New Market Penetration, New Product Development, and Product Introductions. I have over 15 years of domestic and international experience in all aspects of marketing management, sales team management (Direct Sales Force and Manufacturers Reps.), product management, new product development management / introductions, product launches, and new market penetration for both manufacturers and distributors in the OEM and MRO markets

Professional Experience:
Lauren AgriSystem New Philadelphia, OH 2012-2013
Manufacturer of polymer products and process used in the agricultural and dairy industries.
National Sales and Marketing Manager
• Currently developing the strategic direction for the company including: territory re-alignment, sales force evaluation, brand identity, new sales force bonus program, new dealer incentive program, and 2013 sales / marketing resource management.
• Accountable for management of the sales force and dealer/distribution network development.
• Responsible for management of new product development and introductions.

Creative Extruded Products Tipp City, OH 2010-2012
International manufacturer of Extruded molded plastic products sold to: Automotive OEMs (including domestic and transplants), automotive aftermarket, architectural, appliance and marine industries.
Director of Sales and Marketing
Developed and Accountable for yearly sales / marketing budget, and short and long term strategy. Responsible for leading a sales and marketing team of Account Managers and Engineers in order to meet yearly sales goals, and budget. Supervise trade shows, lead acquisition, development of sales literature, and website management including SEO. Analyze sales and profitability data in addition to competitive trends, SWOT analysis, and field travel to develop and implement tactics to meet long, mid, and short-term strategies and objectives. Identify and open discussions with potential acquisitions.
• Increased sales from $24M to $28M in 2011, on target to exceed $34M in sales in 2012.
• Added 14 new accounts in 2011.
• Added 2 new product lines in 2011
• Increased ROI from 12% to 14% through price increases and working with Engineering to develop new materials and manufacturing methods.
• Developed 5 year sales plan and marketing strategy to obtain $50M in sales by 2016.

ParkOhio Products Cleveland, OH 2007-2010
International manufacturer of custom injection molded rubber and plastic products sold to the Detroit 3, Transplant OEM's and various tier 1 suppliers to the automotive industry, we also manufacture products for the military, electric power transmission, HVAC and cosmetic industries.
North American Director of Sales and Marketing
• Added 4 new accounts in first 18 months for a total of $3 million dollars of additional sales.
• Decreased automotive dependency from 98% of sales to 75% by finding new market opportunities and sales opportunities in the industrial, military and retail markets.
• Hired, managed and provided leadership to both direct sales force and manufacture representative sales force resulting in increase of $50 million additional quote activity.

GEA PHE Systems N.A. York, PA 2006-2007
International manufacturer of Heat Exchangers for use in Refrigeration, Dairy, Petrochemical, and Custom HVAC applications
North American Director of Marketing
• Responsible for development and introduction of new product lines.
• Developed and implemented rebranding merge strategy for 3 companies into 1 company due to GEA purchasing 2 companies.
• Responsible for development of new literature, website management, trade shows, and trade publication advertising.

Texwipe Mahwah, NJ 2004-2006
International manufacturer of consumable textile products for use in critical manufacturing environments, semiconductor manufacturing, data storage, medical device, pharmaceutical, biotechnology, aerospace, automotive and food processing.
Product /Marketing Manager
• Increased sales $1 million dollars by focusing marketing efforts on top end-users, developing 6 new products, 3 new product lines and increasing minimum order requirements for custom made products.
• Increased profits 32% through eliminating special pricing to customers that do not meet sales goals, working with Texwipe manufacturing to increase productivity, interfacing with Texwipe Materials Management to find new and better Negotiate contracts with new suppliers and current suppliers related to new products.

MAPA Professional Brunswick, OH 1998-2004
International manufacturer of: Chemical Resistant Nitrile, Neoprene, PVC, Natural rubber, and Flouroelastomer Safety Products sold to the Petrochemical /oil refining, Food Processing, Industrial, Pharmaceutical, and Medical Device industries.
Director of New Product Development and Marketing
Developed and created strategies for new and existing market penetration, through market research and distributor education. Responsible for supervision of trade shows, development of sales literature, technical data communication to distributors and sales force.
• Developed and introduced 2 new product lines per year through meeting with end users and identifying their problems then developing innovative solutions and training methods to solve those problems, accounting for $2 million additional sales.
• Directed remarketing / reintroduction of 2 mature product lines with declining growth curves through sales contests, new end user focused marketing campaign, and minor design change in product line resulting in recapturing $800,000 in sales.
• Developed and created strategies for new and existing market penetration through product modifications resulting in $500,000 new sales.

State Chemical Manufacturing Cleveland, OH 1989 - 1998
International chemical manufacturer / distributor of Private Labeled MRO and OEM Products
New Product Development Manager (1995 - 1998)
UZ Engineered Products ($20 million Division of State Chemical Manufacturing)
• In the First year Introduced 9 new products in the span of one year, 5 of which were in the top 50 selling products and 3 of them in the top five, these new products accounted for 18% of total sales. The following year introduced 7 more products 3 of these became top 20 sellers.
Overseas Operations Manager (1995-1996)
State Chemical Manufacturing
• Directed and managed all functions, staff, and delivery of $1 million of products to international distributors in Europe, Latin America, South American, Middle East and Far East.
• Developed International distribution channel for State Chemical product line, traveled to various countries to train distributors sales force, and develop country specific sales tools.
Purchasing Manager / Product Manager (1994 - 1995)
UZ Engineered Products ($20 million Division of State Chemical Manufacturing)
• Directed staff in day-to-day $12 million purchasing operation: generation of Purchase Orders, analyzation of inventory needs, follow through of product delivery schedules, and return goods authorization tracking of stocked items.
Project Manager Acquisitions (1991- 1994)
State Chemical Manufacturing
• Directed the assimilation of purchasing, accounting, marketing, operations, and warehousing functions for an $18 million dollar acquisition.
Purchasing Agent (1989 - 1991)
UZ Engineered Products (Division of State Chemical Manufacturing)

Education:
Bachelor of Arts, Business Management, Kent State University, Kent, Ohio
Bachelor of Science, Finance, Kent State University, Kent, Ohio

Associations:
Member of Sales Marketing Executives Association
National Eagle Scout Association


Education:
Bachelor of Arts, Business Management, Kent State University, Kent, Ohio
Bachelor of Science, Finance, Kent State University, Kent, Ohio


Affiliations:
QSSP (Quality Safety Sales Professional)
National Eagle Scout Association
Sales and Marketing Executive Association
World Wide Who's in Marketing and Sales



Skills:
New Product Development, Marketing, Sales Management, Product Introductions, Branding, Negotiating, Purchasing, Mergers and Acquisitions, Product Management, Budgets, Strategic Planning, Forecasting, Team Building, B2B, Market Penetration, Search Engine Optimization SEO, Market, SWOT Analysis and Stage Gate.


Additional Information:
have been directing Marketing and Sales Teams (Direct Sales Forces and Manufactures Reps), New Product Development and other Operational teams for over 15 years, including manufactures and distributors both domestic and international.

My area of expertise is:
1) Finding New Markets for my company’s current manufacturing processes.
2) Finding New Customers for my company’s current products (taking business from competitors).
3) Developing New Products and value added services for my company’s current and future customers.

I am seeking a Marketing and Sales Executive position that will afford me the opportunity to develop the Marketing Strategies and Sales Tactics to profitably lead a team to accomplish the 3 above listed areas, while maintaining your core business.

My Experience has covered a wide range of markets including: Automotive OEM, Automotive Aftermarket, Heavy Construction & Mining Equipment / Vehicles, Agricultural and Dairy Equipment, Chemicals, HVAC, Heat Exchangers, Petrochemical / Oil Refining, Safety Equipment, Military, Medical Device, Pharmaceutical, Clean Rooms and Marine.

This past experience has also encompassed a broad range of products and manufacturing processes for both OEM’s and MRO’s including: Rubber & plastic extrusions, rubber & plastic injection molding, metal stamping, heat exchangers, dairy equipment, MRO maintenance chemicals, cutting tools, fasteners, textiles, chemical protective clothing, and safety products.

This broad experience coupled with research and interfacing with customers enables me to spot new market and product opportunities from a fresh new perspective; then align those opportunities with my company's current manufacturing capabilities. This allows us to penetrate the market faster and at a lower cost.


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