Marketing Manager - Biotech Resume Search
Marketing Manager - Biotech Resume Search
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Marketing Manager Resume


Desired Industry: Biotech SpiderID: 6406
Desired Job Location: Houston, Texas Date Posted: 4/5/2006
Type of Position: Full-Time Permanent Availability Date: 04/02/2006
Desired Wage: 90000
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Masters Willing to Relocate: Yes


Objective:
Campaign/Program Management / Marketing Communications
Brand Positioning

Senior executive experienced in branding, product marketing, market
expansion, and business development. Demonstrated talent for quickly
increasing revenues and market share; building brand awareness; and
promoting a company's image. Known for innovative state-of-the-art
marketing campaigns. Diversified experience in technology,
healthcare, and consumer markets. Innovative communicator,
project/program manager, with a track record of achieving desired
results.


Experience:
PHONAK LLC, Naperville, IL 2005

The Phonak Group, a $600M niche manufacturer, specializes in the
design, development, production, and worldwide distribution of
technologically advanced wireless and hearing systems under multiple
brands.

Product Manager

Contracted to expand market share into economy-class market for high-
end hearing aid manufacturer.

* Developed launch program consisting of direct-mail marketing and
introductory offers for economy-priced hearing aid with business
class features. Sold 2,000 units to 100 accounts during three-month
pre-launch, generating $726K in revenue and ensuring fast start to
attainment of $8M annual revenue goal.


CYBERONICS, Houston, TX 2003 - 2004

$100M medical device manufacturer (neurostimulator for epilepsy)

Senior Product Manager

Managed lifecycle, physician, and direct-to-patient marketing
programs.

* Managed product lifecycle, physician and direct-to-patient
marketing programs. Authored integrated direct-to-patient marketing
campaign that generated over 47 implants and $8M in incremental
revenue annually. Promoted Vegus Nerve Stimulator (VNS) Therapy
device with direct mail, viral marketing, VNS Therapy branded
website, patient events, and grass roots public relations.

* Increased annual revenues $900K by enhancing overall usability of
company's difficult-to-navigate website by leading a cross-functional
team and outside vendor in redesign and new branding initiative
including a new patient education area and lead generation program.

* Created new cost-effective lead generating program to reach small
target audience using WebMD.com. Developed VNS Therapy Resource
Center to reach 900,000 drug-resistant patients with VNS Therapy
message. Generated $450K from over 2,600 leads and 30 implants in
first 2 quarters of operation.

* Executed a pharmacy direct-response ad program to precisely
target a difficult-to-reach market. Attached the VNS Therapy message
to prescription refills of epilepsy patients. Program averaged $960K
from 64 implants annually.


COMPAQ COMPUTER/HEWLETT PACKARD, Houston, TX
1997 - 2002

$80B worldwide manufacturer and distributor of computer hardware,
printers, peripherals, software, and business enterprise solutions.

Marketing Program Manager, 2001 - 2002

Network Storage Solutions Division

Promoted to create and manage global marketing programs for $9B
worldwide network storage solutions division.

* Improved worldwide incremental revenues $120M by leading cross-
functional team in development of "keep it simple" marketing campaign
to de-mystify storage area networks. Incorporated e-Marketing tools,
direct mail, success stories, and white papers with re-seller kits.
Achieved three-point market share increase and 88% unaided brand
awareness rating from InfoWorld magazine.

* Directed campaign that catapulted $9B division from 8th to 5th in
storage software sales by increasing revenues $100M. Led development
of customer education program focused on e-Marketing tools and
innovative interactive video CD-ROM targeted to both technical and
business audiences. Recognized as one of the most successful selling
tools, CD became integral part of sales training program.


Integrated Marketing Program Manager, 1997 - 2001

North American Enterprise Solutions & Services Group

Recruited to develop integrated marketing plans for $7B division
providing enterprise solutions to Fortune 500 companies in North
America.

* Achieved $25M in sales in first six months of program by
identifying new and untapped e-Commerce market for web-servers and
services for small businesses wanting an e-Commerce storefront.
Launched web-based "Club Web" to link prospects to resellers,
software partners, and ISPs. Created new revenue stream by
capitalizing on new exploding business segment.


CLINTEC, Deerfield, IL 1989 - 1996

Manufacturer of I.V. solutions and automated compounding equipment
sold to hospital pharmacies and nutritional supplements sold to
hospitals, homecare, and consumers.

Baxter Healthcare/Nestle S.A. Joint Venture in Clinical Nutrition

Marketing Services Manager, 1991 - 1996

Reported directly to VP Marketing with overall accountability for
marketing services. Designed all advertising, sales promotions,
market research, events, public relations, and specialty market
programs for $400M international joint venture. Managed $3.8M budget
and staff of three.

* Innovated corporate identity and branding campaign that
contributed significantly to achieving #2 industry position while
increasing sales over $300M. Produced international market campaign
encompassing advertising, public relations, packaging, and all
collateral materials that leveraged qualities of existing brands to
promote joint venture.


Marketing Communications Manager, 1989 - 1991

Designed, developed, and managed marketing communications programs,
trade shows, company newsletters, and collateral literature. Reported
to Manager of Marketing Services and managed budgets of $400K.


PREVIOUS EXPERIENCE

Increasingly responsible advertising and marketing positions for
trade association, promotion agency, market research, medical
products, and consumer durables. Companies include Dow Corning
Medical and Owens Corning.


Education:
Master Of Science, Advertising
Northwestern University,
Medill School of Journalism, Evanston, IL

Bachelor Of Arts, Liberal Arts,
High Honors, Phi Beta Kappa
Denison University, Granville, OH


Skills:
* Product & Brand Strategy
* Direct-to-Patient Marketing
* Brand Launch
* Lead Generation
* B2B and B2C Marketing
* e-Marketing Strategy
* Advertising / Promotions
* Public Relations
* Leadership


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