|Desired Industry: Advertising
|Desired Job Location: Flower Mound, Texas
||Date Posted: 1/23/2012
|Type of Position: Full-Time Permanent
||Availability Date: 2.1.2012
|Desired Wage: 55,000
||U.S. Work Authorization: Yes
|Job Level: Experienced with over 2 years experience
||Willing to Travel: Yes, Less Than 25%
|Highest Degree Attained: Bachelors
||Willing to Relocate: No
Marketing/Advertising Professional with category experience in automotive, restaurant, telecommunications and retail industries. In-depth knowledge and experience in both fast-paced agency and corporate environments. Exceptional skills in both traditional and digital media negotiation, budget and project management as well as dedicated focus on achieving overall client satisfaction. Excellent industry reputation for strong, fair negotiating as well as building/sustaining key relationships that yields superior results for clients. Areas of expertise:
•Strategic & Tactical Planning
•Thorough Account Management
•Digital Media Placement/Management
•Placed and maintained $10 million budget annually on behalf of automotive client in various regional markets.
•Improved daily sales and traffic in new stores by executing restaurant grand openings using top ranked radio station schedules and remote packages.
•Transitioned Dickey’s Barbecue outsourced advertising agency account to an in-house department..
STEPHEN ARNOLD MUSIC,
McKinney, Texas 2010-2012
Marketing/Advertising/Sales Project Manager
Management of sales team responsibilities, key marketing/branding efforts, negotiations for both digital and print advertising.
•Planning and execution of key marketing initiatives to both maintain and increase brand awareness.
•Negotiate most efficient rates and digital (internet) opportunities for maximum exposure/impressions for industry related websites.
•Evaluation of email blast analytics for expanding brand awareness and sales efforts.
•Management of all music publishing and licensing contracts.
•Management of all aspects of participation in major industry conferences, including: sponsorship negotiations, preparation and logistics of marketing/branding materials and all travel arrangements.
DICKEY’S BARBECUE INC.,
Dallas, Texas 2009-2009
Planned, negotiated and executed media plans using radio, cable, print and outdoor mediums on behalf of 100+ Dickey’s Barbecue corporate and franchise stores nationwide.
•Organized/created advertising department, solely setting up all functions within the department (marketing and advertising budget allocation, media placement, invoice tracking and payment).
•Negotiated most efficient rates and digital (internet) opportunities for spot media in radio, print and cable broadcast for individual franchisees.
•Implemented ROI system to track media spending, in conjunction with individual store sales increases / decreases, to improve management of media spending based on individual market conditions.
•Recommended and implemented a monthly media spending budget for 100+ Dickey’s Barbecue stores based on individual monthly store sales.
•Generated “guerilla exposure” in highly competitive industry through targeted grass roots efforts including neighborhood publication and direct mail pieces.
Irving, Texas 2004 - 2008
Local Media Negotiator
Market specialist for key regional spot markets, including Houston a “top ten” media market. Successfully leveraged and implemented digital media strategies for key markets. Served as a seasoned media professional/mentor within the Dallas regional office.
•Leveraged $10M annual media budget and negotiated “added value” opportunities with various television stations in various spot markets.
•Secured and monitored the posting of metered markets to 100% of purchased rating points per agency standards
•Worked closely with client to recommend best media options in spot markets for maximum client exposure.
•Continuously met last minute deadlines for clients working on quick turn-around.
Clients included: Honda National and Regional, Acura National and Regional, MGM Pictures.
Dallas, Texas 2002 - 2004
Client Coordinator for Sara Lee and New York Life. Confirmed all media goals, budgets and guidelines were achieved for all spot markets. Accurately communicated campaign results back to clients on a quarterly basis.
Clients included: BMW Regional and National, T-Mobile, TXU, Denny’s, Garden Ridge, Terminix, TruGreen, Sara Lee, Reily Foods, American Residential Services and Owens.
TBWA/ CHIAT/ DAY,
Irving, Texas 1996 - 1999
Clients included: Nissan Regional and National, Infiniti Regional and National, ABC Television, Outback Steakhouse, Gramercy Pictures, Levis and various other dot com clients.
SPOT PLUS (DDB NEEDHAM),
Dallas, Texas 1995 - 1996
Clients included: Pepsi, GTE, Frito-Lay, Mrs. Baird’s Bread and Pizza Hut.
B.A. Journalism, University of Texas at Arlington, Arlington, Texas
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