Sales Trainer Manager - Advertising Resume Search
Sales Trainer Manager - Advertising Resume Search
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Sales Trainer/Manager Resume


Desired Industry: Advertising SpiderID: 5711
Desired Job Location: Lexington-Fayette, Kentucky Date Posted: 3/1/2006
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, More Than 75%
Highest Degree Attained: Bachelors Willing to Relocate: No


Objective:
A Sales training/management position that uses my experience in coaching and inspiring people to peak performance.


Experience:
Insight Media/ Lexington, KY 2004-06
Local Sales Manager
Recruited by prior employer to revamp sales culture of TV ad business through coaching, training, and long-term client partnerships amid ownership and management changes.
Pittsburgh Pirates/ Pittsburgh, PA 2002-03
Senior Corporate Sales Manager
Introduced fresh sales & negotiation techniques. Successfully closed Anheuser-Busch, other major sponsors.
AT&T Media/ Pittsburgh, PA- Lexington, KY. 1995-`02
Director, Sales Strategy & Development (2001-`02) Regional Sales Director, Group East (1999-`01) Local Sales Manager (1995-`99)
Promoted to industry leader’s nationwide position. Coach/trained managers and AEs across footprint of 14M households in top 25 U.S. markets. Developed downloadable training. Reformulated National Recognition Pro-gram in use today by Comcast and Insight.
Elevated to sole trainer for $175M regional office serving 12 states. Lead presenter of Market Test, resulting in $4M new revenue. Established acclaimed no-cost sales training CDs, distributed across USA; still in use across in-dustry. Wrote, hosted training video communication.
Revitalized weakest team: 1995: $843K; 96: $1.44M; 97: $2.12M; 98: $2.56M. Rated by supervisor “among best”/“highly effective” in 17 of 18 categories. Earned highest upward appraisal of managers (4.7 of 5). Helped re-engineer policies resulting in Superstar office corporate award. My budget incentive produced record 85% annual goal by May 8. Designed Junior AE training program to reduce turnover, adopted by Group East. Solved soft Q1s by launching annual incentive. Coached AEs of Year (1996 & 98); and Rookies of Year (1997 & 98). Named Visit-ing Professor to lead Management training for annual corporate meeting (1999).
WBVP-WWKS/ Beaver Falls-Pittsburgh, PA 1991-94
VP/ General Manager
Sole on-site senior manager responsible for revenue, training, hiring, and staff of 22. Achieved record revenues and Arbitron ratings with no marketing budget. Created Renegade DJ national publicity—at no cost. Developed Por-sche giveaways. Profiled in industry magazine. Earned 1500% ROI image campaigns; unprecedented $225/hour unused inventory. Started Salvation Army Turkey Fund and Coats for Kids. FM sold for 270% ROI.
WKAP/ Allentown, PA 1989-90
General Manager
Recruited by former supervisor to direct start-up of newly acquired station in top 60 markets. Hired, trained AEs and won chain-wide drive for collection of inherited “uncollectable” bad debt.
WNNK/ Harrisburg, PA 1988-89
Account Executive
Sold $388,000 as newest AE on veteran nine person staff for Keymarket national radio group. Wrote, sold freelance broadcast production; voiced marketing videos. Nominated for Addy Award.
WGET-WGTY/ Gettysburg, PA 1986-88
General Sales Manager
Expanded sales from $312K to $1.4M in under three years; first-ever million-dollar revenue in 38-year company. Hired, trained 8-member sales staff while leading team in new business development. Built in-house Na-tional/Regional sales department. Launched anti-drug promotion awarded C-Flag by Reagan White House (1988).
Earlier Positions Held
WZZO/ Allentown, PA 1982-86
Account Executive (1983-86) Copy/ Production Director (1982-83)
WRHY/ York, PA 1978-82
Copy Director (1980-82) Public Affairs Coordinator/ Announcer (1978-80)








Education:
Bachelor of Arts, Speech Communications, York College of Pennsylvania. Thrice selected for Dean's List. Awarded Trevanthan Scholarship for York College's highest grade point average (3.8) in Communications curriculum. Initiated York College’s first on-air broadcasting internship with WRHY-FM.


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