Interactive Account Executive - Advertising Resume Search
Interactive Account Executive - Advertising Resume Search
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Interactive Account Executive Resume


Desired Industry: Advertising SpiderID: 56770
Desired Job Location: Boston, Massachusetts Date Posted: 1/4/2012
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Experienced with over 2 years experience Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Bachelors Willing to Relocate: No


Experience:
Alison J. Aller
15 Station Street
Upton, MA 01568
Home: 508-529-3905 Cell: 508-847-3071
alisonaller@charter.net

INTERACTIVE ACCOUNT EXECUTIVE
High energy online media sales pro selling well-branded tier one sites to national advertisers. Record-setting new business developer and exceptionally effective key account manager.

CORE COMPETENCIES
Strategic Thinking * Increasing Market Share * Growing Accounts
Negotiating and Closing * Proposal Creation * Compelling Communications
Consultative and Solution Sales * New Product Development * Persistence and Follow-Through

EXPERIENCE

Interactive Account Executive, iMediaSalesTeam, Melrose, MA 3/1/11 – Present
New business development with national brands for Ancestry.com, Legacy.com, Care2.com and The College Media Network via full-cycle sales activities, for integrated campaigns, display, mobile, newsletters and dedicated emails.

Interactive Account Executive, WickedLocal.com/Yahoo.com, Needham, MA 2/1/2010 – 2/28/011
Drove new advertising revenue for the leading online news and information source in Eastern Massachusetts, via geo and behaviorally targeted online solutions including rich media, mobile display, newsletters, SEM and SEO. Directed and inspired legacy print sales reps to grow online business and crush monthly quotas.

Key Accomplishments:
• Consistent quota over-achievement
• Robust and ongoing new client acquisition
• Significant revenue growth for assigned territory

Digital Media Consultant, Brighthub.com, Troy, NY 8/2009 – 2/2010
New business development, market research and consulting for technology/education start-up.

Interactive Executive, CEPro.com/ElectronicHouse.com, Framingham, MA 3/2007 – 12/2008
Set online advertising sales records for national consumer electronics web sites, offering display CPM, CPC, CPL webinar and white paper lead generation programs. Established ElectronicHouse.com and CEPro.com as essential media buys for multiple new clients.
Key Accomplishments:
• Top internet sales producer 2007 and 2008
• Grew Sony Electronics account from $25,000 to over $200,000
• Doubled Bose Home Theater advertising from 2007 - 2008
• Produced over $690,000 in new revenue in first 10 months

Territory Sales Manager, Curtin & Company, Upton, MA 3/2004 – 2/2007
Drove new product sales of unique fashion-forward house wares and kitchen gadgets throughout Eastern Massachusetts. Optimized product sell-through via ongoing analysis and market research.
Key Accomplishments:
• Doubled annual sales for multiple clients
• Top performer in national sales contests

Advertising Account Executive, Comcast Spotlight, Wellesley, MA 2001 – 2004
Achieved significant and ongoing cable advertising revenue growth via strategic new business development and stellar account management.

Key Accomplishments:
• Consistently exceeded monthly sales quotas
• Top new business producer, 2003

Sales Executive, Monster.com, Maynard, MA 1999 – 2001
Acquired and upsold numerous new clients for resume database subscriptions, applicant tracking software and recruitment advertising, dramatically increasing territory market share.

Key Accomplishments:
• Landed 50+ new recruitment clients in 2000
• Chosen for roll-out of elite sales training program, as “Best of the Best”

EDUCATION
Wesleyan University, Middletown, CT


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