Director or Vice President Marketing (Strategy, Product) - Management
Director or Vice President Marketing (Strategy, Product) - Management
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Director or Vice President Marketing (Strategy, Product) Resume


Desired Industry: Management SpiderID: 56372
Desired Job Location: Little Rock, Arkansas Date Posted: 12/14/2011
Type of Position: Full-Time Permanent Availability Date: Immediately
Desired Wage: 120000
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel:
Highest Degree Attained: Bachelors Willing to Relocate: No


Objective:
Highly accomplished, results-oriented,
and visionary executive with more than
15 years of proven success in product
marketing, wireless telecommunications
and information technology; complemented
with top-notch skill set transferable to
healthcare companies working with mobile
strategies and wireless devices.
Extremely passionate about wireless
technologies development, with
demonstrated ability to execute out-of-
the-box ideas and visions.

Marketing: Adept at conceptualizing,
planning, and translating marketing
concepts into well-implemented
promotional campaigns, maximizing the
most appropriate medium, with solid
track record of boosted sales and high
profitability.

Technology: Overflowing with innovative
ideas and strategies in technology and
product development; beneficial to the
success of organizations looking to get
into mobile application development in
the healthcare industry. Equipped with
extensive background in Enterprise
initiatives and other technology
applications that enable a more
interconnected world, both
interpersonally and technologically.
Highly skilled with creative and detail-
oriented perspective; adept at seeing
angles and sides that very few people
see or notice to develop products that
solve problems, enhance efficiencies,
and generate increasing sales revenue.


Experience:
EXECUTIVE CAREER HISTORY

ALLIED WIRELESS COMMUNICATION
CORPORATION ~ Little Rock, AR, USA
Director, Information Technology
Architecture 2010–Present
Perform multiple functions, including
project management and provision of
creative insights to support start-up
operations of a brand-new company.
Oversee the development and design of
more than 140 system interfaces between
the billing system provider and various
value-added service providers. Provide
expert supervision to the information
architecture team that designs and
validates all system-to-system
communications.
- Successfully launched the new
Alltelwireless.com website as well as
the new Intranet website, both on time
and under budget, effectively leading a
team of 15 consultants, developers, and
internal stakeholders

MAGMIC GAMES ~ Ottawa, ON, Canada
Management Consultant 2009–2010
Led the creation of a global
communication strategy, along with
specific marketing insights and campaign
initiatives to promote company products
and increase revenue. Established and
cultivated profitable mobile content
partnerships with wireless carriers and
device manufacturers. Conducted market
research to develop pricing strategy and
appropriate branding. Performed human
resources functions daily.
- Conceptualized, planned, and
executed quarterly marketing programs,
including advertising, promotions, and
PR activities for each of the major
wireless carriers internationally.
- Developed the Magmic brand
strategy for mobile games that result in
the complete redesign of corporate
website and enhancement of all iOS
including game customer engagement;
conducting brand assessment and
creating new logo, Net Promoter Score
(NPS) criteria, customer focus groups,
in-game reporting and customer
engagement strategy.
- Slashed customer response time
by 55%, from 72 hours to less than 4
hours, through effective leadership of
the Global Customer Care Team.
- Drove significant improvements
on customer returns and content re-
downloads by implementing new customer
support technologies and processes.
- Increased revenue by 18% through
implementing new e-mail and social media
marketing strategies, including the
maintenance and rebranding of the e-
commerce site, BPLAY.com.
- Recommended strategic
enhancements to channel revenue
generation on product positioning,
unique selling points, key features, and
competitive analyses based on results of
in-depth analysis on existing internal
procedures and policies.

ALLTEL CORPORATION: 1998–2009 ~ Little
Rock, AR, USA
Director, Online Sales and Marketing
2008–2009
Managed online sales and marketing
activities, providing direction to
cross-functional teams of marketing
consultants and staff members in the
strategic positioning of Alltel products
and services for growth as well as
support of online activities.
- Identified new business
opportunities in vertical markets and
conceptualized innovative sales and
product development solutions that
resulted in increased revenue and growth
for $45M per sales/revenue channel
annually.
- Achieved 44% increase in
customer click-thru rate, 42% growth in
sales revenue for monthly prepaid sales,
and 37% growth for postpaid sales during
the first 9 months of onsite integrated
media promotional campaign on Alltel.com
and Shopalltel.com sites through well-
conceived and effective online
promotions strategy.
- Generated 51% increase in
monthly wireless data revenue by
executing innovative on-site marketing
and integrated online media campaigns.
- Expedited promotion launch, from
every 4 weeks to every 6 days, by
streamlining communications and closely
working with vendors and internal
departmental functions.

Staff Manager II, Product Marketing
Enterprise Applications 2005–
2008
Spearheaded the strategy development,
planning, launching, and development of
the Alltelsolutions.com website, with
more than 3,000 unique visitors monthly
to drive sales of mobile devices and
high-value enterprise applications,
including Enterprise GPS and payroll
reporting applications.
- Boosted sales of Enterprise
applications to more than $2M by
designing Alltel Partner Program and
Business/Enterprise 3rd Party Solutions
Strategy to cultivate revenue-generating
business partnerships.
- Instituted formal Enterprise
Productivity Applications Strategy and
Content Development program, recognized
as Microsoft Global Carrier Best
Practice in tools/marketing programs
that drive Windows mobile sales.
- Maximized Alltelsolutions.com
website and productivity applications
strategy that led to 250% increase in
Smartphone’s monthly sales within the
Enterprise segment along with 2500%
explosive growth in Smartphone content
sales through profitable relations
established with Handango, Handmark, and
Digby for application downloads and
Touch 2 Talk product lines.
- Reached $100M worth of product
line sales, exceeding sales targets by
more than 70% for the launching of
BlackBerry, Windows Mobile, and Palm
product lines for Alltel attributed to
comprehensive product training across
channels and successful production of
print and interactive media campaigns
for the Alltel BlackBerry launch.

Rapid Application Development 2002–
2004
Spearheaded the rapid development of
diverse applications in the areas of
customer service, financial services,
sales, technical support, and
engineering to improve technical
capabilities and cost savings. Managed
various technical projects, including
corporate website/e-Store redesign,
implementation of Interwoven Team Site
to maximize online business performance,
and reporting using WebTrends.
- Saved $750K by replacing
outsourced call center with an internal
enterprise messaging system that
supported wireless initiatives through
SMS text messaging, outbound/inbound
voice-to-voice, and multi-media
messaging enabling collections, customer
notifications, retention campaigns, and
survey applications.
- Raised operational efficiency by
directing the overall design/deployment
of WiFi installation to automate
services and reporting.

Other Positions Held:
Technical Project Manager 2000–
2002
Client/Server Developer I, II & III
1998–2000



EARLIER CAREER

Network Administrator, WEBSTER
UNIVERSITY ~ Rolla, MO, USA 1997–
1998
Technology Consultant, FUTURE CARE
INCORPORATED ~ Rolla, MO, USA
1995–1998


Education:
EDUCATION/CREDENTIALS

Bachelor of Science in Economics, Minor
in Art Theory and Design
University of Missouri-Rolla ~ Rolla,
MO, USA
Management/Technical Training Courses:
Leading It Right – Leadership
Development Training, Managing It
Right – Management Development Training,
Advanced Java Programming, Advanced C
Programming, Project Management,
Selective Interviewing Skills, Moving
from Conflict to Collaboration, Working
Dynamics, Presentation Skills, Risk
Management, International Institute of
Learning
Conferences:
Handango Partner Summit 2007 (San Diego,
CA); Wireless Enterprise Symposium 2007,
BlackBerry (Orlando, FL); MEDC 2007 and
2006 (Las Vegas, NV); Wireless
Enterprise Symposium 2006, BlackBerry
(Orlando, FL); CTIA Wireless IT 2006
(Los Angeles, CA); Handango Partner
Summit 2006 (Los Angeles, CA); CTIA IT
2005 (San Francisco, CA); Handango
Partner Summit 2005 (Miami, FL);
Wireless Enterprise Symposium 2005
BlackBerry (Orlando, FL); CTIA 2005 (New
Orleans, LA); IQPC/Content Management
Network, Implementing Internet Content
Management System 2002 (San Francisco,
CA/Chicago, IL/Atlanta, GA); Building
Corporate Buy-In for CMS Implementation;
Institute for International Learning,
InBuilding Wireless Conference 2001 (Las
Vegas, NV); Global Wireless LAN – The
Internet of Tomorrow


Affiliations:
-----


Skills:
Vision Development | Product, Mobile,
and Enterprise Marketing Strategy |
Project/Change Management | Information
Systems Integration | IT Production
Support/Issue Resolution | Application/
Usability Testing | Process Improvement
| Business/Revenue Growth| Key
Relationship Management


Additional Information:
TECHNICAL SKILLS

Platforms Windows
Vista/NT/98/2000, Mac OS X
Mobile Platforms Apple iOS,
Android, Windows Mobile, BlackBerry,
Palm, Qualcomm Brew
Software Applications MS Word, Excel,
PowerPoint, Project, ColdFusion
E-mail Clients MS Outlook, Gmail, Yahoo
Mail, Lotus Notes
Messaging Clients AIM, Windows
Messenger, Yahoo Messenger
Programming Languages COBOL, C++,
HTML, JavaScript, Java, XML, CGI Perl,
WML
Internet Browsers Explorer,
Mozilla

Highly proficient in Social Networking
Sites, Online Multi-Media, Web
Applications

ACTIVITIES

Art & Soul Fundraising Committee, Easter
Seals Arkansas: 2010–2011


Reference:
Available upon request.


Candidate Contact Information:
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