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Sales / Sales Management Resume

Desired Industry: Business/Management SpiderID: 54172
Desired Job Location: Dallas / Fort Worth, Texas Date Posted: 9/8/2011
Type of Position: Full-Time Permanent Availability Date: 09/19/2011
Desired Wage: 80,000 Plus Bonus
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, 25-50%
Highest Degree Attained: High School/Equivalent Willing to Relocate: No

To utilize my many years of knowledge and skills to further my career to teach, mentor and manage a sales team and have the opportuninty to grow within an organization

2010 – 2011 KC Distributing / Red Bull

General Manager North Texas

Managed 14 sales reps, 10 merchandisers and 4 managers in the North Texas market. Created and provided tools and solutions to grow the business in convenience, grocery, drug, liquor and mass stores. Track daily, weekly and monthly sales, implementing monthly sales programs, goals and incentives to exceed numbers. Manage sales reports to close voids in distribution and ensure all authorized items are in all chain accounts. Track display activity in both chains and independent accounts. Manage inventory levels, place orders for product and point of sale material on a weekly basis. Work closely with personnel to support and train at street level.

• Increases 2010 4th Quarter sales by 14.2% Vs. 7.2% in 2009 while exceeding goal by 10%
• Presented and executed 2011 business plan for Red Bull North America
• Grew 2011 sales by more than 29% Vs. 2010 in January and February
• Developed a dedicated team to cover large format accounts which resulted in sales growth
of more than 32%
• Implement Red Bull Standards and compliance throughout the market

2007 – 2010 Monster Energy Drink

Region Manager North Texas

Previous experience consists of working within the Miller, Budweiser, Dr Pepper organizations and then working within the Coca Cola Enterprises distribution network. Called on and managing 10 Coca Cola Enterprises (CCE) sales centers in the North Texas, East Texas and West Texas region. Implementing sales goals and incentives to gain distribution and incremental sales. Increased market share in the grocery segment from 32% to 52% in Feb 2009 while taking 10 share points from competition. Work closely with CCE to develop and train management and sales team on executing the 2009 business plan and gain additional display activity, greater shelf space, product knowledge and ultimately grow sales and profit dollars.

• Making regional chain account calls in North, East and West Texas markets
• Increased sales in Kroger 2295% in March 09 with 85% display activity. Lead the country in both sales increases and display execution
• Worked closely with Coca-Cola CCE to close distribution voids with the use of Margin Minder
• Manage 3 Trade Development Managers (TDM’s) and their daily activities. Pulling activity reports twice weekly to give feedback on performance. Ride with and train the TDM’s to work with and train CCE employees on expectations from Monster Energy Drink

2004 – 2007 Kimball Distributing, Inc.

Sales Manager Arlington, Texas

Search for new and innovative energy drinks to introduce into North Texas. Current brands included Redline Energy Drink and Redline Energy Capsules. Forecast sales, set monthly goals and incentives for the sales force to grow sales and distribution while gaining market share and volume. Track warehouse inventory levels and point of sale materials and place orders to replenish as needed. Ride with and train sales reps to ensure that proper shelf space, displays and point of sale are properly placed in accounts to increase sales and distribution throughout the market.

• Train and manage 6 sales reps and designed the routing system to efficiently cover DFW
• Create new routing system to increase sales calls by over 30%
• Grew Redline from zero sales to the number 7 brand in DFW Region with limited chain authorizations (per AC Nielsen’s) in less than 1 year
• Work closely with Redline to bring in new innovative energy drinks and product rollout
• Hold weekly sales meetings to go over previous week of sales and communicate new programs, goals and incentives to continue to grow the business and develop the market.

1988 – 2003 Miller Distributing of Fort Worth

Sales Supervisor 1995-2003

Managed sales team of 8 sales people for a large North Texas beer distributor. Ensured that Miller Brewing Company, Diageo USA (Guinness, Smirnoff Ice) Gambrinus (Corona, Shiner Bock) Heineken USA standards are executed to Miller Distributing policies and standards. Act as company representative at trade shows and conventions. Manage inventory levels, product freshness, shelf space allocation and both new and existing packaging.

• Outstanding customer service, product knowledge and account management skills
• Proven expertise in building and leading performance driven sales team capable of achieving and exceeding goals
• Exhibited ability to aggressively grow business in new territories
• Grew territory sales by 39,000 cases in an otherwise flat market, increasing sales by 6.5% and creating new distribution, implementing revenue generating programs and designing innovative pre-sales methods
Pre-sales representative 1988-1995

• Managed national and independent accounts, ordering grocery, convenience, and liquor store product
• Ensured competitive pricing and profit generating sales for territory stores, supplying displays and merchandising in account high traffic areas
• Supported account revenue goals, providing current, future, and quantity promotional pricing
• Utilized prominent placing of point of sale materials, including banners, neon signs, and thematic materials for both on and off premise accounts


• Advanced Microsoft Excel, Word and PowerPoint
• Professional Selling Skills and Presentation Skills
• Quality Assurance Training

I am a High School Gradute and also had attended 1 Year at ITT Tech in Arlington, Texas. At that time, I had to leave to take over my fathers plumbing company after he was injured in an accident.

For the last 5 years, I have demonstrated success in managing a distributor, managing distributors, personnel, inventory, sales goals and budgets, which has resulted in increasing sales and profit dollars. I possess a deep understanding of sales and marketing and what it takes to meet the requirements of business.

My expertise includes a strong background in sales, customer’s needs and wants, business development, Microsoft Office and managing a sales team. Furthermore, I have proven the ability to manage large projects, consistently delivering these initiatives within time and budget constraints. I possess a strong track record for motivating and delivering a high level of performance. These trends intend to continue long into the future.

Available upon request.

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