Marketing Director - Management Resume Search
Marketing Director - Management Resume Search
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Marketing Director Resume


Desired Industry: Management SpiderID: 45101
Desired Job Location: San Diego, California Date Posted: 10/27/2010
Type of Position: Full-Time Permanent Availability Date: 10/27/2010
Desired Wage: 100K
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, More Than 75%
Highest Degree Attained: Bachelors Willing to Relocate: Yes


Objective:
Dynamic marketing communications
professional with extensive experience
across many industries in establishing
full marketing campaigns and lucrative
business relationships. Proficient in
creating engaging concepts across all
media with an emphasis on ROI. Solid
experience in social media and
effectively managing full life-cycle
projects. I have a keen eye for trouble-
shooting and rapidly establishing
productive responses to
internal/external customers with a
proven record in quality, streamlining
procedures, and delivering high levels
of customer service. Rare creative
approach to presentations, branding, and
developing cohesion among groups. An
impressive skill translating a vision
into specific plans for implementation
and revenue growth.


Experience:
Kelly Capital, San Diego, CA 2006 2010
Marketing Director: Direct the marketing
strategy for multiple Kelly Capital
owned businesses including; Kelly
Capital, Andaz (formerly Ivy Hotel),
Earl Scheib, Precision Coatings Inc. and
a joint venture with Great American
Group; Great American Real Estate. I
spear-headed creative marketing
strategies including branding,
advertising, promotions, events, social
media and strategic partnerships across
all companies. I researched and hired 4
advertising firms specific for each
business unit; and 2 PR firms.
Responsible for managing the marketing
budgets for all business units.

Andaz San Diego (formally Ivy Hotel)
2006 - 2010
Marketing Director: Mange overall
strategic marketing plan including
outside advertising agency and PR firms.
Manage and implement sales, advertising,
entertainment, promotions and marketing
events for the hotel, Quarter Kitchen,
Eden and Envy as an ongoing series of
creative strategies that served to build
revenue, reinforce the brand image of
the property and introduce the property
to new customers. Opened and devised the
strategic series of 11 opening events
for all 4 brands of the Ivy Hotel. Pro-
actively developed many strategic
partnerships with aligned brands to
create cooperative programs that serve
to introduce their customer database to
our property and capture these customers
for future marketing efforts; including
Moet Hennessy, Bacardi, Fashion Valley
Mall, Jimmy Choo, Bloomingdales, Palms
Hotel Las Vegas, etc. to name a few.

Earl Scheib 2009 2010
Director of Marketing: Rebranded an
under-performing business created 73
years ago. I managed all TV, print,
radio and direct mail campaigns that
were proven successful by increasing
sales across the country. I developed a
new team and consisting of an
advertising buyer, graphic designer, PR
and advertising firms.

Great American Real Estate Services 2009
2010
Director of Marketing: Created
innovative marketing plans to support
and drive exposure for all three
business units; Great American
Commercial Real Estate, Great American
Home Auctions and Great American Loan
Sale Advisors. Managed PR and
advertising firms.

The Bitter End 2006 2007
Sales and Marketing Director: Devised
and implemented the overall marketing
and sales efforts of the popular bar in
the heart of the Gaslamp Quarter.
Created and executed a new campaign
through promotions, social media, events
and advertising.




Belo Restaurant + Nightlife, San Diego,
CA 2005 - 2006
Sales and Marketing Director: Opened and
launched the new belo brand. Department
head for all private event sales and
marketing strategy. Managed a staff of
2. Managed all collateral creative with
a variety of graphic designers
maintaining the brand. Launched a
successful website matching the brand
image. Responsible for all private event
sales and marketing strategy.

Corporate Executive Board, Washington,
DC 2001 2004
Meeting Manager: Responsible for the
logistical planning and on-site
management of 60 domestic and
international meetings per year
involving the entire meeting planning
process from invitation creation through
reconciliation with both internal and
external contacts. Responsible for on-
site management for in-house and
external meetings; manage onsite staff,
speakers and materials. Managed budgets
for each meeting.

Marketing Associate: Created strategies
and tools to effectively communicate
services and value with senior level
executives. Scheduled more than 200
meetings for the Working Council for
Chief Information Officers, Operations
Management Roundtable and the
Procurement Strategy Council. I assisted
in closing Microsoft, Starbucks, Harley
Davidson, Principal Financial and
Amazon.com. I trained new Associate
Directors, Marketing Associates on
content, tools, and best scheduling
tactics. Peer Mentor.

Boyd Gaming Corporation, Blue Chip
Casino and Hotel, Michigan City, IN 2000
2001
Marketing Analyst: Analyzed Corporate
surveys using many statistical
techniques with SPSS. Created and
analyzed sales survey. Developed and
formatted quarterly newsletter.
Implemented and trained staff on new
catering software. Chosen for Ambassador
Program that rewards exceptional
employees.

Discovery International, Deerfield, IL
1997 - 1998
Meetings Coordinator: Responsible for
logistical planning for more than 30
medical symposiums. Responsible for
invitations, room blocks, activities,
menus, travel arrangements and
correspondence with clients.

Tony N' Tina's Wedding, Chicago, IL
1995-1997
House Manager: Responsible for daily
reports, public relations, and managed
complaints.
Group Sales: Managed on-site corporate
events and patron relations.
Promotions: Participated in and
organized 90+ employees for cast
appearances on radio broadcasts, Taste
of Chicago, Columbus Day, Gay Pride, and
St. Patrick's Day Parades, and Excalibur
promotions.
Stage Manager: Substitute stage manager
for Tony N' Tina's Wedding and Tony N'
Tony's Wedding. Successfully managed a
cast of 70.
Box Office: Provided exceptional
customer service to patrons while taking
orders for tickets.


Education:
BA; Art History, Theatre from Columbia
College, Chicago, IL

SPSS, Chicago, IL Basics and
Intermediate, AnswerTree, Data Entry,
Tables, Regression, Data Mining, Time
Series, Statistical Analysis, Advanced
Statistical Analysis, Market
Segmentation, ANOVA, and Survey Research
and Analysis


Affiliations:
Board Member, Gaslamp Quarter
Association, 2005 2010

Center for Community Solutions,
Supporter, 2005 - 2010

Global Impact Relief, Marketing
Consultant 2009 - present


Skills:
SPSS, Outlook, Word, Excel, Access,
PowerPoint, Lotus Notes, InDesign,
Illustrator, Acrobat, DreamWeaver,
Photoshop, HTML, Twitter, Facebook, Linked
In, MySpace


Reference:
Available upon request.


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