|Desired Industry: Management
|Desired Job Location: Annandale, Virginia
||Date Posted: 10/7/2010
|Type of Position: Full-Time Permanent
||U.S. Work Authorization:
|Job Level: Executive (President, VP, CEO)
||Willing to Travel:
|Highest Degree Attained:
||Willing to Relocate:
QUALIFICATIONS SUMMARY – Expert in design, execution and maintenance of customer-focused, brand management strategies. Results oriented with aptitude for internal operations efficiency and external competitiveness.
30+ years branding, internal and external communications, people management and operations and program management. Passion for interpersonal partnerships and building strategic alliances within corporate structure.
Documented success executing and managing multiple, simultaneous, high-visibility projects and meeting established success metrics. Multi-million dollar P&L experience including financial planning, cost control, and manpower budgeting to align with business goals.
COMMUNICATIONS & OPERATIONS – 30+ year success in strategic communications, operations, development of alliances with employee & external stakeholders, customer relations, and coordination of cross-functional and technical teams teams. Aptitude for spearheading broad, multi-faceted initiatives that build corporate image and reputation. Sought cross-departmental input and developed complete strategy to successfully debut national network in 45 days. Recruited staff, outlined image and strategy of network group presentations, one-on-one meetings and written style-sheet guidelines. Modified presentations were delivered to internal stakeholders prior to launch – managed tailored messages to specific internal employees (engineering, marketing, legal, sales, web development).
BRAND MANAGEMENT – 20+ years experience in strategic and marketing communications, brand management and critical-situation content delivery. Experienced in localization marketing messages designed specifically for market conditions and demographics and sociographics. Aptitude for damage-control communications diffusing potentially volatile PR situations.
CONTENT & MESSAGING – Incisive ability for both internal / employee and external stakeholder communications, loyalty programs and fresh, compelling content tailored to appeal to broad audiences in traditional, digital and social media avenues. Flexible – able to reassess missions and messages in real-time and adjust tactics on the fly.
RESEARCH & ANALYSIS – Deep experience conducting various types of research, analyzing / interpreting data and articulating results and over-arching messages in language appropriate for corporate, government or public consumption. Wrote and edited technical documents for software company engineers; user manuals for end-users.
SiriusXM Satellite Radio (1/05 – 11/09)
Senior Director -- Program Management
¨ Exceeds Expectation: Launched the first-ever MLB satellite radio network in six weeks – on time & under budget.
¨ Communications: - Developed imaging and branding of network (web, streamed content and broadcast). Managed internal cross-departmental communications and operations through face-to-face relationships and interaction as well as written communications. Developed reputation of XM’s providing the only national radio entity dedicated entirely to MLB news, interviews and games. Market data indicated 25% of new subscribers joined for the baseball channel.
¨ Customer Relations Management – Responsible for $650 Million contract and enhanced XM’s relationship with Baseball’s Office of the Commissioner. Collaborated with 6-8 separate divisions within MLB for content and covered events live that were never previously broadcast.
¨ Staff Management - Recruited, hired, trained and managed staff of 35 technicians, producers, announcers and professional athletes.
¨ Project Management - Initiated and managed all satellite-delivered audio, streamed audio, and website content. Assumed responsibility of being primary point-of-contact with Major League Baseball, individual stadium facilities, XM’s internal field operations and engineers.
¨ Strategic Partnerships - Personally developed deep strategic external alliances with MLB Advanced Media, MLB TV Network, MLB International and 30 individual PR departments, agents, and the National Baseball Hall of Fame.
¨ Fiscal Accountability - P&L for all baseball channels – annual budget of ~3.3 million
¨ Creativity – Developed and presented concepts, built budget, sales targets, executed marketing plan, implementation strategy, choreographed international travel and produced broadcast of final content initiatives.
¨ Review Comments: “…has done a phenomenal job under what has been the highest profile content acquisition and launch in the history of the company.” “…the consummate professional and works to get his team to display the same character…” “…I am in awe of what Chuck has accomplished since joining XM…” “…. Each year, the sound has improved dramatically and our image grows in stature. All of this can be attributed to Chuck’s vision and commitment to excellence.” “…a very capable leader who deals with a high profile staff …most of them have healthy egos that need to be managed. He motivates each of them as individuals to get the best results…” “…this type of preparation and execution shows the leadership abilities that make Chuck the type of employee that is a role model.”
“…Worked very well with other departments and that helped keep everyone on the same page during a difficult transition.” “…adapts well to change” “Even keeled and doesn’t over-react…stayed level headed through a lot of changes.” “…will do whatever it takes to get the job done.”
Lightningcast, Inc. (10/00 – 1/05)
Vice President of Product Management
¨ Drove focused brand management in dozens of marketing collaterals and trade materials providing consistent message with effective identity. Helped drive company to become leader in dynamic content insertion space.
¨ Developed strategic documents outlining multi-phase, prioritized roadmap of requirements for ad-insertion technology for streamed audio/video content, ad management, ad scheduling and back-end auditing and reporting.
¨ CRM liaison for 40+ advertiser clients; enhanced all advertiser and network affiliate relationships. Managed software rollout schedule; actively maintained customer expectations before, during and service level agreements (SLA) after delivery. Retained all affiliates and helped grow their revenue through content insertion technology.
¨ Revamped product design and business objectives with CTO in monthly strategy meetings. Managed full IT software lifecycle with cross-functional teams: planning, design, operation, unit-tests and system-tests.
¨ Produced illustrated product user-guide in layman’s terms for non-technical end-users, affiliates and clients.
¨ Researched market opportunities and developed strategic alliances, managed timelines for deliverables of new media ad insertion software, delivered presentations, negotiated / secured 25+ corporate affiliates and customers.
¨ Maintained and grew client relationships including AOL, MSNBC, NPR, Clear Channel, Infinity, MTV, VH1, ABC, Capitol Broadcasting and Gannett.
¨ Review Comments: “…has demonstrated an ability to carry a large load and not falter or suffer a compromise of quality.” “… a positive, dependable employee who, often, is a go-to person for many on staff. Resourcefulness, respectfulness and ethical decision making combined with a strong sense of good business and legal practices are all regularly exemplified by Chuck’s work… “
B.A. -- Colgate University, Hamilton, New York
Managing A Diverse Workforce – Wilson Learning Center
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