VP Director of Marketing or Demand Generation - Computer Software Prog
VP Director of Marketing or Demand Generation - Computer Software Prog
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VP/Director of Marketing or Demand Generation Resume

Desired Industry: Computer Software/Programming SpiderID: 36906
Desired Job Location: Austin, Texas Date Posted: 5/8/2010
Type of Position: Full-Time Permanent Availability Date: June 15, 2010
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, 25-50%
Highest Degree Attained: Masters Willing to Relocate: Yes

A marketing executive position in the
enterprise software industry.

Independent Marketing Consultant
5/2009 to present
• Acting as virtual Director of
Marketing for enterprise software
vendors Iontas (Enterprise process
improvement) and DataCap (Data/document
• Current consulting projects
o Marketing automation and demand
management. Currently deploying Eloqua
marketing automation for lead
acquisition and nurturing. Integrating
Eloqua with Salesforce to streamline the
sales and marketing process.
o Corporate positioning and
strategic messaging. New corporate
positioning contributed to the
successful acquisition of Iontas in Q1
o Driving in-bound marketing via
SEO and pay-per-click optimization.
o Development of social media
strategy, sales enablement and analyst

Vice President of Demand Management and
Corporate Strategy, Profiles
International 3/07 to 4/2009
• Drove the justification,
requirements specification and
implementation of marketing automation,
CRM and web social media tools.
Implemented integrated closed-loop
marketing and sales system (leveraging
Eloqua/MS-CRM) that delivered end-to-end
visibility of the sales and marketing
• Developed lead acquisition and
nurturing programs that increased the
sales pipeline by over 200%.
• Developed programs to expand
Profile’s presence in the Enterprise
Talent Management market, expanding the
offerings from pre-hire assessments to
solutions that span the employee life
o Packaged series of individual
product offerings into holistic
Coaching-based Performance Management
platform that was embraced by leading
industry analysts.
o Developed methodologies and
tools to quantify the business impact of
improving a corporation’s talent profile
using Profiles family of assessment
Vice President of Marketing, HyPerformix
8/03 to 2/07
• Designed and deployed closed-
loop automation and integration of
marketing and sales processes
(leveraging Eloqua/MS-CRM) that
o 260% increase in qualified sales
pipeline without increase in marketing
o 20% acceleration in sales cycle
• Spear-headed corporate re-
positioning and solutions offerings to
evolve from services/ diagnostic tool
model to strategic provider of decision-
support tools to optimize IT
infrastructure investments.
• New product strategy reduced
time of product deployment (and TCO) by
• SAP-specific performance and
sizing solution expanded reach into 4
new vertical markets.
• ITIL Capacity Management
solution drove key partnerships with
IBM-Tivoli and HP.
• Established company as industry
thought leader in predictive capacity
management markets
• Company recognized by Gartner
and Forrester as segment leader.

Vice President of Marketing, Lombardi
6/00 - 7/03
• Initial marketing executive for
this business process management start-
up - successfully established company as
thought leader in newly emerging human-
centric BPM market.
o Featured as a visionary vendor
in Gartner’s BPM “pure-play” Quadrant
o 2003 BPM product of the Year by
Transform Magazine.
• Developed ValueNow, a value-
centric sales methodology that used
financial and operational benchmarking
to generate budgets for solutions before
BPM was a funded IT initiative.
• Featured in Software CEO for
thought leadership on selling software
in a depressed market.
• ValueNow methodology resulted
o 8 Global 2000 “flagship”
customers and 3 Strategic Tier 1
alliances. Custom demand generation
programs with response rates over 30%.
Director of Product Marketing, KD1/Net
5/99 - 6/00
• Recruited to KnowledgeDiscovery
One (KD1) to drive market positioning
and acquisition strategy of this $5M
retail analytic and merchandising
o KD1 acquired by NetPerceptions
for $125M in January 2000.
• Expanded revenue from multi-
channel retailers by 450% thru
development of value-centric
benchmarking methodology for customer
acquisition, conversion, up-selling and
Vice President of Marketing, LBMS
8/97 – 6/98
• Responsible for re-launching the
marketing group in this $25M provider of
IT management methodologies and best
practice templates.
• Helped the company achieve #1
Culpepper ranking for the highest annual
gross profit margin in the software
industry while achieving the 14th
highest growth rate.
• Launched highly targeted demand
generation programs and “gorilla”
association sponsorships with Software
Engineering Institute increased pipeline
by over 300%.
Marketing Director –Texas Instruments
1/95 – 7/97
• Recruited to this $300M
application development vendor to launch
new WorkGroup business unit, targeting
new markets (departmental development)
and distribution channel (VARS).
• Successfully launched Performer
departmental client server tool,
achieving $4M of revenue in first year
(100% of target).
• Created and implemented the
first channel programs for TI Workgroup
Unit, resulting in the signing of 8
“level 1” channel partners through Q2 of
Director of Desktop Products Marketing,
2/94 – 12/94
• Recruited to this $200M leader
in CASE and client/server application
development to launch marketing for new
division targeting the “desktop”
application development marketplace.
• Successfully launched 2 new
solutions to market, including
ObjectView Desktop, a 4GL client/server
development tool and MAXIM, a business
reengineering tool.
• Identified, negotiated and
managed relationships with key resellers
and distributors- generated 1st year
revenues of approx $5M (125% of goal)
through new channel.
Vice President of Marketing, CASEWORKS
• Founding marketing executive for
provider of UI code generation tools for
Windows and OS/2.
• Grew revenue over 600% from 1989
to 1993, with 1993 revenues of $8M.
• Windows Magazine 1991 Top 100
Products, Software Development Top Dev.
Tool 1991, 1992
• Drove joint-marketing in key OEM
partnerships with Microsoft, IBM and

Master of Science, Industrial Engineering,
Louisiana State University
Bachelor of Science, Industrial
Engineering, Pennsylvania State University


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