Marketing Product Business-Development - Business Management Resume Se
Marketing Product Business-Development - Business Management Resume Se
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Marketing/Product/Business-Development Resume

Desired Industry: Business/Management SpiderID: 24543
Desired Job Location: Albany, New York Date Posted: 1/27/2009
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Masters Willing to Relocate: Yes

An executive position, within an entrepreneurial technology environment, where I can offer a proven track record developing people, executing innovative product/marketing strategies and leading business development.

Internationally experienced Business-Development / Product-Marketing Executive with extensive abilities in developing people, executing innovative marketing/product strategies and leading business development in both global & development stage environments. An excellent communicator with a proven track record analyzing and sequencing market opportunities, excelling in a technology environment, establishing key strategic partnerships with industry leaders, excelling in a matrix organization and assisting in negotiations and operational due diligence on strategic acquisitions.

Strategic Planning/Analysis
Product Lifecycle Management
Brand/Product Marketing
Business Development
Merger & Acquisition
Competitive Analysis
Technically astute
Creative problem solving
Conceptual/intuitive thinking
Risk-taker, Able to act without precedent

Plug Power Inc., Latham, New York 1999-2008
Plug Power is an established leader in developing and integrating fuel cell technology into Back-up power products for telecommunications, Motive power products for material handling (forklift) and Continuous power products for off-grid and grid-connected micro-cogeneration;
VP, Strategy & Marketing 2007-Aug 2008
Reporting directly to the CEO, led the company's business and product planning, new product line development, strategic business development and directed all corporate/product branding and communications activities.
• Conceived and launched residential micro-CHP development program – GenSys “Blue”
• Developed international investor (stakeholder) cartel to promote/pull micro-CHP product
• Provided single point interface for M&A opportunity review – Proton Energy
• Established portfolio and product line investment - $35MM program budget
• Thought leader for division planning – revenue goals, partner strategies
• Analyzed business/product-line performance – set business goals
• Official company spokesman – routinely quoted in press, sought for opinion on industry
• Produced commercial/product documents for SEC filings
Director of Product Marketing: 2003-2007
Reporting directly to the Chief Marketing Officer, created and implemented strategic and tactical plans for all three company product lines, including long-term technology road-map, strategic partnerships and product line brand development.
• Provided leadership in rationalizing product portfolio – Exiting 2 back-up markets and cancelling 2 products
• Expanded company portfolio into adjacent premium markets - Off-grid prime power, Motive Power
• Led market development in new territories – India, UK, Ireland, Korea
• Executed business analysis on critical buy/build/partner decisions – Fuel Cell Stacks
• Focal point on strategic OEM/partner relationships – Rittal GmbH, Vaillant GmbH, Samsung
• Led product/marketing strategy due diligence on three strategic M&A deals
• Supported due diligence during Smart Hydrogen’s $217MM private equity investment
Product Marketing Manager, Back-up Power (GenCore) 2001-2003
Generated strategic and tactical plans for hydrogen-fueled fuel cell products. Produced and maintained the product line business plan, ROI model, pricing strategy and functional specifications. Directed all marketing activities for product from concept through product launch.
• Launched the company’s first commercial product offering – GenCore
• Executed national sales and service agreements with Tyco Electronics and Airgas
• Implemented launch marketing campaign developing collateral, website, lead tracking
• Developed sales tools and documentation – calculator, standard Ts & Cs, presentations
• Secured initial sales w/key telecom accounts (Verizon, Sprint, Orange)
• Expanded product sales to Global markets (South Africa, Mexico, Europe, Japan
Business Development Manager, Transportation Commercial Programs 1999-2001
Developed fuel cell business opportunities within Automotive and Transportation markets with vehicle OEM and their Tier 1 suppliers.
• Secured and executed development agreements with GM and Volvo
• Performed market/economic analysis on range extender, APU with RSA Peugeot
• Executed joint development agreements with strategic partners – Epyx
• Led proposal development to secure government programs for reformer development

General Electric Company 1988-1999

Master Black Belt - Finance; Plastics Division (Pittsfield, MA) 1998-1999
Directed strategic planning and execution of GE six sigma programs within Finance. One of only twenty two Six Sigma Master Black Belts within the entire GE finance domain.
• Led corporate initiatives for Executive Management – Variable cost productivity
• Mentored and trained over 15 GE employees in Six Sigma (Project benefits >$1.5MM)
Team Leader – Aftermarket; Power Systems Division (Schenectady, NY)
• Americas Leader 1996-1998
• International Leader 1994-1996
Overall leadership and responsibility for aftermarket (CM&U) Project team execution on complex engineered solutions. Owned contract and financial management on projects ranging from $1MM - $20MM. Excelled at matrix management across Engineering, Sourcing, Manufacturing, Order Administration, and Export/Freight departments. Generated incremental $4.2MM in post-contract scope growth
Project Manager, Power Systems Division (Schenectady, NY) 1992-1994
Excelled on total profit and loss project management on international service projects ($5MM+ scopes) for both utility and power generation customers generating >30% return on every project.
International Field Engineer, Power Systems Division (Schenectady, NY) 1988-1992
Provided on-site technical direction to industrial and utility companies related to maintenance, installation and commissioning activities for GE turbines and control system in Syria, Australia, Egypt, Venezuela and, Europe

MBA, Concentration in Entrepreneurship;
Rensselaer Polytechnic Institute - Lally School of Management and Technology
B.Sc. in Mechanical Engineering,
Dublin Institute of Technology

Skills Excellent PC literacy, Proficient with Microsoft Office Professional Suite (Word, Excel, PowerPoint, Access), and Minitab (statistical analysis)

Additional Information:
GE Management Training, 6 Sigma Statistical methods, Change Management, Principled Negotiation

Candidate Contact Information: has chosen not to make contact information available on this page.
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