Marketing Product Business-Development - Business Management Resume Se
Marketing Product Business-Development - Business Management Resume Se
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Marketing/Product/Business-Development Resume


Desired Industry: Business/Management SpiderID: 24543
Desired Job Location: Albany, New York Date Posted: 1/27/2009
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Masters Willing to Relocate: Yes


Objective:
An executive position, within an entrepreneurial technology environment, where I can offer a proven track record developing people, executing innovative product/marketing strategies and leading business development.


Experience:
Internationally experienced Business-Development / Product-Marketing Executive with extensive abilities in developing people, executing innovative marketing/product strategies and leading business development in both global & development stage environments. An excellent communicator with a proven track record analyzing and sequencing market opportunities, excelling in a technology environment, establishing key strategic partnerships with industry leaders, excelling in a matrix organization and assisting in negotiations and operational due diligence on strategic acquisitions.
KEY COMPETENCIES

Strategic Planning/Analysis
Product Lifecycle Management
Brand/Product Marketing
Business Development
Merger & Acquisition
Competitive Analysis
Technically astute
Creative problem solving
Conceptual/intuitive thinking
Risk-taker, Able to act without precedent

PROFESSIONAL EXPERIENCE
Plug Power Inc., Latham, New York 1999-2008
Plug Power is an established leader in developing and integrating fuel cell technology into Back-up power products for telecommunications, Motive power products for material handling (forklift) and Continuous power products for off-grid and grid-connected micro-cogeneration;
VP, Strategy & Marketing 2007-Aug 2008
Reporting directly to the CEO, led the company's business and product planning, new product line development, strategic business development and directed all corporate/product branding and communications activities.
• Conceived and launched residential micro-CHP development program – GenSys “Blue”
• Developed international investor (stakeholder) cartel to promote/pull micro-CHP product
• Provided single point interface for M&A opportunity review – Proton Energy
• Established portfolio and product line investment - $35MM program budget
• Thought leader for division planning – revenue goals, partner strategies
• Analyzed business/product-line performance – set business goals
• Official company spokesman – routinely quoted in press, sought for opinion on industry
• Produced commercial/product documents for SEC filings
Director of Product Marketing: 2003-2007
Reporting directly to the Chief Marketing Officer, created and implemented strategic and tactical plans for all three company product lines, including long-term technology road-map, strategic partnerships and product line brand development.
• Provided leadership in rationalizing product portfolio – Exiting 2 back-up markets and cancelling 2 products
• Expanded company portfolio into adjacent premium markets - Off-grid prime power, Motive Power
• Led market development in new territories – India, UK, Ireland, Korea
• Executed business analysis on critical buy/build/partner decisions – Fuel Cell Stacks
• Focal point on strategic OEM/partner relationships – Rittal GmbH, Vaillant GmbH, Samsung
• Led product/marketing strategy due diligence on three strategic M&A deals
• Supported due diligence during Smart Hydrogen’s $217MM private equity investment
Product Marketing Manager, Back-up Power (GenCore) 2001-2003
Generated strategic and tactical plans for hydrogen-fueled fuel cell products. Produced and maintained the product line business plan, ROI model, pricing strategy and functional specifications. Directed all marketing activities for product from concept through product launch.
• Launched the company’s first commercial product offering – GenCore
• Executed national sales and service agreements with Tyco Electronics and Airgas
• Implemented launch marketing campaign developing collateral, website, lead tracking
• Developed sales tools and documentation – calculator, standard Ts & Cs, presentations
• Secured initial sales w/key telecom accounts (Verizon, Sprint, Orange)
• Expanded product sales to Global markets (South Africa, Mexico, Europe, Japan
Business Development Manager, Transportation Commercial Programs 1999-2001
Developed fuel cell business opportunities within Automotive and Transportation markets with vehicle OEM and their Tier 1 suppliers.
• Secured and executed development agreements with GM and Volvo
• Performed market/economic analysis on range extender, APU with RSA Peugeot
• Executed joint development agreements with strategic partners – Epyx
• Led proposal development to secure government programs for reformer development

General Electric Company 1988-1999

Master Black Belt - Finance; Plastics Division (Pittsfield, MA) 1998-1999
Directed strategic planning and execution of GE six sigma programs within Finance. One of only twenty two Six Sigma Master Black Belts within the entire GE finance domain.
• Led corporate initiatives for Executive Management – Variable cost productivity
• Mentored and trained over 15 GE employees in Six Sigma (Project benefits >$1.5MM)
Team Leader – Aftermarket; Power Systems Division (Schenectady, NY)
• Americas Leader 1996-1998
• International Leader 1994-1996
Overall leadership and responsibility for aftermarket (CM&U) Project team execution on complex engineered solutions. Owned contract and financial management on projects ranging from $1MM - $20MM. Excelled at matrix management across Engineering, Sourcing, Manufacturing, Order Administration, and Export/Freight departments. Generated incremental $4.2MM in post-contract scope growth
Project Manager, Power Systems Division (Schenectady, NY) 1992-1994
Excelled on total profit and loss project management on international service projects ($5MM+ scopes) for both utility and power generation customers generating >30% return on every project.
International Field Engineer, Power Systems Division (Schenectady, NY) 1988-1992
Provided on-site technical direction to industrial and utility companies related to maintenance, installation and commissioning activities for GE turbines and control system in Syria, Australia, Egypt, Venezuela and, Europe



Education:
MBA, Concentration in Entrepreneurship;
Rensselaer Polytechnic Institute - Lally School of Management and Technology
B.Sc. in Mechanical Engineering,
Dublin Institute of Technology


Skills:
Skills Excellent PC literacy, Proficient with Microsoft Office Professional Suite (Word, Excel, PowerPoint, Access), and Minitab (statistical analysis)


Additional Information:
GE Management Training, 6 Sigma Statistical methods, Change Management, Principled Negotiation


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