|Desired Industry: Human Resources
|Desired Job Location: Dallas, Texas
||Date Posted: 7/1/2008
|Type of Position: Full-Time Permanent
||Availability Date: July 1, 2008
||U.S. Work Authorization: Yes
|Job Level: Management (Manager, Director)
||Willing to Travel: Yes, Less Than 25%
|Highest Degree Attained: Bachelors
||Willing to Relocate: Yes
I am a Top Training Executive who has spent 25 years developing
salespeople, sales managers, and key account managers to be
successful in business. During an 18 year period with my previous
employer, I oversaw the training of sales and management personnel of
over 40 newly acquired companies and managed a department of 13
Regional Training Managers. During my tenure, sales and management
personnel grew from 750 to 2,500; revenue increased from $350,000,000
to $3,200,000,000. I am now seeking a challenging position in an
industry where I could apply my background and experience to
make a significant impact on my employer's success. I hope to have
the opportunity to discuss how I could impact the development of your
WILLIAM R. SAUL
6812 Ledyard Drive Dallas, Texas 75248 H (972) 931-7903 C (214) 906-0980 email@example.com
A highly committed and focused TOP TRAINING AND DEVELOPMENT EXECUTIVE with vast expertise within the beverage industry. Partners with corporate and field management to produce customized programs focused on sales and revenue objectives as well as market penetration. A creative problem-solver who leverages an extensive resource base to provide innovative solutions. Employs exceptional interpersonal and communication skills to ensure the understanding of company procedures by staff. A visionary leader, with a passion for team-building, who lays a foundation for the lasting success of an organization.
New Hire Orientation
Business Process Training
Field Sales Management
Curriculum Development: Created best practices models addressing key responsibilities of sales and sales management. Established training programs specific to trade channels serviced. Developed instructor-led product knowledge training program on all beverage categories. Built e-learning Website for all internal product knowledge, sales and management training. Developed customized training programs supporting acquisitions of new supplier portfolios.
Human Resources: Implemented performance appraisal system for all sales representative positions. Wrote job descriptions for all levels of sales and sales management. Developed company video used in new hire orientation and recruitment. Established new hire orientation program for all sales and merchandiser personnel. Created company's college recruitment model. Prepared materials supporting company's Speak-Up hotline.
Customer Service/Key Account Initiatives: Developed video supporting waitstaff training delivered by company personnel. Created industry's first e-learning website for product knowledge training at customer level. Designed and implemented company's first initiative in category management.
GLAZER'S DISTRIBUTORS, Dallas, Texas
Vice President, Strategic Account Education, 2005-2008
Vice President, Training, 1995-2005
Corporate Training Director, 1987-1995
Developed training materials addressing differing trade channels, orientation and basic training programs for new sales hires, management training programs for field supervision, and staffing entry-level sales positions. Created training materials to improve relations with key national retail and on-premise chains. Wrote job descriptions for all levels of sales and sales management and developed best practices specific to job titles. Provided materials to structure training programs to support field-level sales operations. Developed process for performance appraisals specific to trade channel serviced and assessment forms, including support documents such as field-level work with summaries and territory improvement plans. Provided subjective method to evaluate performance of salespeople beyond dollar and case sales performance.
• E-Learning: Developed materials to support national account initiative to provide added value in consulting with major on-premise and retail chains. Established Glazer's Beverage University, industry's first e-learning Website offering curriculum of courses on product knowledge for wine, distilled spirits, and malt beverages. Incorporated basic sales and management training programs into Website, providing 24/7 training in consistent and timely format, with data available to track user access and retention of data through mastery examinations.
• Training Videos: Produced 30-minute video training program, entitled "Wine Service that Sells," addressing suggestive selling techniques, wine and food pairing, and proper tableside service. Wrote script, supervised filming and editing, and distributed to salespeople with implementation guide. Created "Glazer’s…A History in the Making," including scripting, supervising filming, and editing seven-minute video detailing company's history, operations, mission statement, and core values used in new hire orientation, recruitment, and presentations to prospective vendors.
• Category Management: Led category management initiative. Selected software and hardware as well as syndicated data to purchase. Created live-image database of products and trained managers in all phases of category management. Grew department from four category management specialists to complement of over 100 in 12 states and assumed responsibility for distribution, display, schematics, merchandising, and ad support for company products in chain retail outlets.
THE HOUSE OF SEAGRAM, New York, New York, Division Training Manager, 1983-1987. Provided training support for two divisions of company in 22 states by conducting training programs and participating in field-level work with company's distributors. Conducted approved training programs for company's sales and management personnel.
THE WINE SPECTRUM-TAYLOR CALIFORNIA CELLARS, Atlanta, Georgia, District Manager, 1981-1983. Directed company's business with two large distributors in southern Texas. Established sales goals, developed monthly product promotions, worked in-field with distributor personnel, monitored business, and took corrective actions. Grew total sales volume for product line by 50% in Houston and 75% in San Antonio, Austin, and Corpus Christi markets.
SCHIEFFELIN & COMPANY, New York, New York, State Manager, 1980-1981. Managed company's business with two statewide distributors in Texas. Set sales goals, developed monthly product promotions, worked in-field with distributor personnel, made headquarters sales presentations, monitored business, and took corrective action when required. Achieved sales quotas on all product lines within company’s product portfolio.
UNITED VINTNERS, Newark, New Jersey, District Manager, 1978-1980. Managed company's business in northern Florida and southern Texas. Set sales goals, developed monthly product promotions, worked in-field with distributor personnel, monitored business, and took corrective actions. Grew total sales volume for product line by 100% in northern Florida market. Achieved all sales quota objectives within territory.
STATE UNIVERSITY OF NEW YORK, Oswego, New York
B.A., Psychology, Sociology
American Society for Training & Development (ASTD), 1990-2008
PowerPoint, Word, Excel, Articulate
Married. Four children.
Enjoys photography, bicycling, and traveling.
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