Associate Director, Marketing job Coral Gables Florida
Associate Director, Marketing job Coral Gables Florida
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Associate Director, Marketing Job

Employer Name: SpiderID: 9299685
Location: Coral Gables, Florida Date Posted: 1/15/2020
Wage: Negotiable Category: Marketing
Job Code: R100035748

Job Description:

Department Specific Functions

Reporting to the Director of Marketing for the Division of Continuing & International Education (DCIE), the Associate Director, Marketing develops, executes, and assesses marketing strategies and content that align with the Division's goals to attract and engage prospective students. The position is responsible for managing and executing effective advertising and communication strategies that achieve enrollment goals, including the development of advertising plans and budgets. Manages a production staff member and student workers.

Primary Duties and Responsibilities:

  • Works with program staff, instructors and alumni to execute marketing strategies and campaigns that are aligned to enrollment goals that feature academic programs and highlight career opportunities and alumni outcomes to prospective students in local, national, and global markets.

  • Manages external agencies and partners; oversees execution and delivery of all deliverables, including, but not limited to email communications, social media, broadcast and digital media buying, and production, content development, collateral development, video and graphic design. Plans effective use of marketing resources and staff in support of these efforts.

  • Directs all digital advertising and sponsored content activities, such as display and search advertising, search engine optimization (SEO), and retargeting efforts.

  • Manages the online content, redesign, and migration of the organization's websites to ensure it is dynamic, accurate, up-to-date, and in line with branding, design, and editorial standards.

  • Manages and executes all advertising, including digital advertising on Google AdWords, social media, broadcast radio and television advertising, and print advertising.

  • Analyzes, measures, and reports on the success of all marketing campaigns against key performance indicators (KPIs) to ensure that efforts have generated awareness, interest, and enrollment and makes recommendations for future strategy and content based on findings.

  • Collaborates with departmental leadership and key contacts throughout Division to review content on an ongoing basis and assures internal and external user experience needs are met through timely communications.

  • Acts as the primary liaison between the respective Division's units and the marketing department by ensuring that the marketing and communication needs of the Division are met within the context of the overall University brand and marketing standards.

  • Enhances the visibility of the Division in the community through coordinating and participating in special community events such as webinars, exhibits, and presentations.

  • Plans, writes, edits, produces, and disseminates a variety of marketing communications materials, including news and features for print magazines, press releases, copy for radio, copy for emails, websites and social media, copy for PowerPoint presentations and copy for brochures and other marketing materials.

  • Builds and enhances the websites and social media presence of each DCIE program in accordance with best practices and in alignment with strategic marketing goals; ensures websites are kept up to date and relevant to target audiences.

  • Plans, manages and coordinates social media activities, including creating, scheduling and monitoring posts and updates, and engaging with and responding to social media audiences.

  • Assists with the scripting and development of video content, including department or program-specific videos for web or social media.

  • Manages and tracks marketing advertising and production budgets.

  • Other duties as assigned

Knowledge, Skills and Attitudes:

  • Bachelor's Degree in relevant field required; Master's degree preferred.

  • Minimum of 5 years of marketing management experience, consisting of: managing multiple marketing projects, including a successful record of accomplishment in meeting deadlines and deliverables.

  • Google AdWords certified

  • Proven record of accomplishment in creating, launching and managing successful digital advertising, using search, display, social media, and retargeting

  • Proven record of accomplishment in SEO and digital content campaigns across email, social media, and web channels

  • Experience in creating, launching and managing print, radio and television advertisements

  • Must be proficient in Salesforce or other CRM system, including establishing data fields, setting up campaigns, and developing dashboards and reports.

  • Proficient with marketing automation tools, such as Marketing Cloud, mass email automation systems, and social media tracking tools (e.g. Hootsuite).

  • Experience in creating, launching and managing landing pages and web pages, including using A/B testing

  • Proficiency with analytics tools (e.g., Google Analytics, Hootsuite) for measurement and reporting

  • Must have developed and launched content and increasing engagement through social media within a business setting

  • Must have exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms, including print, online, and social media

  • Must have budget management experience

  • Additionally, the following experience is highly desirable: Design experience and knowledge of Adobe Creative Cloud

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: University of Miami Health System Company Type:
Company: University of Miami Health System

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