IT Business Analyst - Marketing Technology job Charleston South Carolina
IT Business Analyst - Marketing Technology job Charleston South Carolina
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IT Business Analyst - Marketing Technology Job

Employer Name: SpiderID: 8885559
Location: Charleston, South Carolina Date Posted: 8/22/2019
Wage: Negotiable Category: Information Technology
Job Code: R0004773

Job Description:

The IT Business Analyst - Marketing Technology supports the Digital Marketing Programs and is a part of the Blackbaud IT Business Analysis team, working with resources throughout the company as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and to recommend solutions that enable the organization to achieve its goals.  Important activities include the identification, proposition and implementation of new and improved business processes and technologies, primarily in areas related to Digital Marketing (Lead and Demand Generation, Communications, Website, Analytics, ABM and more).  The Analyst will work across the Marketing processes & organization in the discovery of operational efficiency improvements, cutting edge technology implementations, workflow design, documentation, education and adherence monitoring work efforts.  The Analyst is required to analyze, transform and ultimately resolve the business problems.

Specific Duties & Responsibilities:

  • Develop, designs and communicates existing processes.  Incorporates business, system and data flows.  Includes key metrics that support both areas of efficiency and inefficiency

  • Define, develop and implement improved processes that leverage automation and technologies to improve efficiency, quality and performance (e.g. lead management, list management, budget/spend management, sales process workflows)

  • Act as a bridge between the business problems and the process or technology solutions

  • Partner with the Digital Marketing Team and Marketing Leadership Team to create an integrated digital marketing strategy, and the inform marketing technology mix required to support that strategy

  • Identifies areas for improvement, either through system enhancements, reporting, revised workflow and/or user training

  • Develop user stories to drive system requirements, aligned with and enabling business process change

  • Manage the Customer/IT relationship with various sales, service, success and related leadership roles

  • Gains acceptance of process efficiencies and obtains senior management buy-in based on quality, cost savings and/or performance expectations

  • Prepares preliminary project documentation pertinent to the business objectives, summarizing the goals of the business process change and expected business benefit, which are then used as inputs to functional design

  • Participates in design reviews to ensure that business processes are properly supported; responsible for updated proposed workflows

  • Supports the development of training material, participates in the implementation, and provides post-implementation support. This may involve the development of project plans and often requires project management skills

  • Monitors implementation of new processes to ensure acceptance/adherence and subsequent changes

  • Develops and maintains detailed process maps and related metrics that cross systems and business functions

  • Drives fact based decision making utilizing metrics and system derived analytics


  • Strong understanding & experience with Marketing Technologies such as: Marketo, Pardot, ExactTarget, Uberflip, CMS, ABM, Search

  • Strong understanding or experience with process definition methodologies

  • Highly proficiency with Microsoft Visio and/or other modeling tools

  • Excellent written and oral communications skills

  • Effective presentation of ideas to larger groups

  • Gathering feedback and following up on action plans

  • History and knowledge of data analysis to support proposed process definition, monitor adherence, and communicate performance results

Experience, Education, and Training:

  • Bachelor's degree required

  • 3-5 years professional experience in Digital Marketing

  • A history of progressive responsibilities in the administration of information systems

  • Six Sigma Green Belt Certification preferred

  • Experience in Marketing, Digital Marketing and communications strongly desired

Job Criteria:
Start Date: ASAP
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Blackbaud Company Type:
Company: Blackbaud

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