Marketing Automation Specialist job Denver Colorado
Marketing Automation Specialist job Denver Colorado
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Marketing Automation Specialist Job

Employer Name: SpiderID: 8411774
Location: Denver, Colorado Date Posted: 2/13/2019
Wage: $80,000-$90,000 Category: Marketing
Job Code:

Job Description:
Overview of the Role
Candidate who is passionate about data-driven email marketing and the impact on the customer experience. They must understand the sales process inside an organization to ensure email programs are centered to drive client engagement and improve the client journey. They must have years of experience in Pardot and Salesforce to help create custom reports to track activities through the full sales funnel. They will be helping establish processes that ensure best practices in campaign and lead management. They will be in a collaborative environment where there must be attention to details while utilizing technology to lead change and have a can-do attitude on any job no matter the size.

Duties and Responsibilities
• Day-to-Day utilizing Pardot: multi-touch trigger campaigns, creating and designing email templates, reporting and inbound/outbound notifications for sales and marketing
• Creating and running segmented lists of client personas, digital behavior and demographic information
• Executing email campaigns, A/B testing, analytics tracking, list segmentation and management, performance tracking
• Creating and handling the lead scoring categories according to business goals and aligning with distribution as well
• Building the Pardot and Salesforce reports and dashboard that provide visibility into the marketing campaign results, measuring the effectiveness and making recommendations based on results for improving future campaigns
• Managing the NA Intermediary Pardo Preference Center and overall subscription strategy
• Partnering with the technology team to help evaluate new technologies and add-on’s to improve Pardot performance
• Maintaining the best practices for automation platforms, including naming conventions, list manage, lead flow, owners, and completion actions
• Performing ongoing best practices and industry research to help find new solutions to existing processes.
• Creating the standardized templates and other materials for ease of managing campaigns
• Carrying out other projects as assigned by leader

Job Requirements:
Technical Skills and Qualifications
• Pardot Certification preferred
• 3+ years experience working in a marketing automation system such as Pardot, Hubspot, Eloqua, Marketo, etc
• 3+ years’ experience with Salesforce
• Proficient in Microsoft Excel
• Email copywriting and design skills
• Authority in creating multi-channel campaigns
• Working knowledge of HTML/CSS
• Detail-oriented with strong organizational and project management skills
• Demonstrated analytical and problem-solving skills
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
• Knowledge of Dreamweaver and Atom, preferred
• Basic knowledge of Photoshop and InDesign, preferred
• Bachelor’s degree

Job Criteria:
Start Date:
Position Type: Contractor
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Ella Mook Company Type:
City: Denver
State: Colorado

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