Marketing Automation Specialist Job

Develop and execute email campaigns, member journeys, and automation activities. Collaborate to implement customer journey strategies, ensure seamless data flow, and develop automated personalization processes, while staying updated on best practices in marketing automation.

This position is expected to be hybrid.

NYC Salary Range - $95,000 - $110,000 annually; compensation is commensurate to geographic location.

• Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors
• Utilize Salesforce Marketing Cloud to develop and execute email campaigns, member journeys, A/B testing, and automation activities
• Work closely with colleagues to assist in the development of customer journey strategies, implement creative assets, and support data extraction for campaigns
• Collaborate with IT on implementing new solutions for automation needs across marketing technology platforms, ensuring a seamless data flow between systems
• Assist in developing automated personalization processes across marketing channels
• Stay up-to-date on marketing automation best practices, strategies, and industry standards — especially in the financial services industry and UN sphere — that support an improved member experience
• Create and maintain comprehensive documentation for marketing automation processes, and provide training to team members on automation techniques and best practices
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, and engaging with personal networks and professional societies
• Perform additional responsibilities as assigned
• Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct

• Bachelor’s degree in Marketing, Computer Science, Business, Engineering, or equivalent experience with demonstrated proficiency
• 2–5 years of experience in marketing technology or automation, preferably in the financial services industry
• SQL query proficiency
• Familiarity with data structure and data mapping
• Experience in creating complex email journeys
• Knowledge in HTML/CSS/JavaScript, and knowledge in email platform rendering limitations
• Understanding of CAN-SPAM, ePrivacy, GDPR, and related compliance requirements
• Have great mental model in data relationships
• Proactive team player with strong problem-solving capability
• Ability to adapt to new technology quickly
• Demonstrated ability to structure and manage projects independently with meticulous attention to detail