Marketing Specialist job Lincolnshire Illinois
Marketing Specialist job Lincolnshire Illinois
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Marketing Specialist Job



Employer Name: SpiderID: 13064658
Location: Lincolnshire, Illinois Date Posted: 12/12/2022
Wage: Negotiable Category: Marketing
Job Code: 2022-12969

Job Description:











This position is responsible for assisting in the development, planning and coordination of our marketing communication initiatives, with a high focus on our web and e-mail communications strategies. Additionally, this position will be responsible for leading projects as deemed necessary.










RESPONSIBILITIES



In coordination with the global marketing team, manage all Snap-on Diagnostics Websites (UK) and the web authoring process for content management



Provide input on the global web strategy in terms of research and ongoing support



Implement and contribute to the business units SEO strategy. Researching and implementing content recommendations for organic SEO success. Optimising copy and landing pages. Performing ongoing keyword research, including discovery and expansion of keyword opportunities.



Develop, monitor and maintain, as well as write and update product content contained on all the business units websites/portals.



Manage the process and delivery of e-marketing content for multiple brands and customer groups.



Assist in developing Marketing materials for equipment and diagnostic tools and services. Assist with the introduction of marketing materials and electronic marketing vehicles, including Internet and other digital forms of communication.



Provide creative support through writing, editing and proofreading content for marketing collateral.



Develop and design pieces for various marketing campaigns and ongoing promotions, including direct mail pieces, e-marketing, presentations, posters, handouts, promotional specialties, etc.



Manage content for external and internal newsletters and provide internal marketing communications support on a global level to ensure broad implementation of brand strategies.



Coordinate projects with outside vendors and agencies to assure quality of work, reliability of delivery within schedule timeframes and competitive costs of services.



Create report metrics and analyze results on the success of marketing campaigns ,initiatives and ongoing activities



Assist in tracking marketing-related items in the budget.



Help Coordinate of Trade Shows & Events-Rentals, Fees, Shirts, Hats etc.



Manage the Snap-on Diagnostics graphic images database



Use Infor CRM to manage and track marketing campaigns



Monitor the use of all relevant brands ensuring all style guide, logo and trademark guidelines are being adhered to-globally



Perform other duties as required.



QUALIFICATIONS AND SKILLS


Education:



Marketing or marketing related degree



Years of Experience:



Minimum 3 years experience in a marketing/ web specific role



Other Requirements:



Fundamental understanding of marketing



Solid skills in all Microsoft Office products: Excel, PowerPoint, Word, SharePoint



Good knowledge of InDesign or Illustrator, plus photo-editing software such as PhotoShop



Strong organization and prioritization skills



Proficiency with Google Analytics and web analysis tools



Experience of working with a content management system



Experience of producing and working with an e-mail marketing system such as Dotmailer or Mailchimp



Ability to work well in a fast-paced, collaborative environment



KEY COMPETENCIES



Excellent interpersonal skills



Ability to manage multiple projects with a high degree of proficiency



Ability to interface with all levels of organizations to accomplish tasks



* Sense of urgency


























Snap-on is an Equal Opportunity Employer, Minority/Female/Disabled/Veteran
















Job Criteria:
Start Date: 1/16/2023
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:


Contact Information:
Contact Name: Snap On Company Type:
Company: Snap On
City:
State:
Zip:

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