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| Employer Name: |
SpiderID: 12770531 |
| Location: Vancouver, British Columbia |
Date Posted: 7/24/2022 |
| Wage: |
Category: Marketing |
| Job Code: |
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| Number Of Openings: 1 |
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Job Description:
Work Location: 2112 W Broadway, Unit 204, Vancouver, BC V6K 2C8
Language of Work: English
Company Info:
YES Education Center was founded in 2012. We are a learning center located in beautiful Vancouver, British Columbia. As a prestigious education center, it is our mission to provide outstanding education services, including tutoring services for AP/IB courses, BC Curricula, ESL, and other standardized tests (IELTS, CELPIP, TOEFL, SAT). We also provide customized educational planning and consultations for students with diverse backgrounds and goals.
We are an official test site of IELTS, CELPIP, Canadian Math Kangaroo Contest, and American Math Competition. In addition, we are also the official host of the British Columbia Chemistry Olympiad (BCCO) and Canadian Chemistry Olympiad (CCO).
Job Duties:
1.Set goals and targets, lead and manage marketing processes, and be responsible for maintaining and strengthening the brand’s reputation through effective advertising, campaigns, media, and other marketing activities.
2.Evaluate the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
3.Lead market research, gather client and market insights, identify trends and competition, and provide strategic advice on improving outreach strategies, student recruiting and engagement, media presentation, etc.
4.Create, maintain, and conduct analytics reporting across multiple platforms and extract key information for future campaign development and new program design, complete with formal proposals and recommendations on tactics.
5.Liaise, communicate and collaborate with school administration and related staff on a regular basis to know about student experience, feedback, appeals, enrolments, etc., and introduce new initiatives to improve brand competency and reputation.
6.Work cross-functionally with other departments to identify new opportunities and target audience, improve the communication of brand messages, present ideas and final deliverables to the senior management.
7.Manage content and updates for external and internal touch points, lead the development of creative briefs, and ensure the advertising materials meet the objectives for all public-facing communications, including print, digital, and video assets.
8.Leverage media channels to promote the brand and cultivate positive public perception, maintain relationships with publications and other media outlets to gain more exposure for the business.
9.Manage relations with industry partners to improve the quality and diversity of school program to generate more enrolments.
10.Plan, develop, and lead events in relation to parent and student orientation, info sessions, and other promotional activities.
11.Look after the marketing budget and make sure the budget spent is delivering a proper return on investment.
12.Hire and train new marketing staff.
Qualifications:
1.College diploma in commerce, marketing, a relevant discipline, or equivalent working experience is required.
2.3+ years of marketing, brand advertising, and/or online advertising experience.
3.Knowledge and understanding of the education market and challenges within this industry are desirable.
4.Demonstrate skills in the implementation and management of purposeful innovation and change.
5.Problem-solving skills and the ability to manage complex processes.
6.Ability to influence and engage effectively with clients, business partners, and internal and external stakeholders.
7.Commitment to quality and the ability to identify continuous improvement opportunities, including the development and implementation of new strategies and processes.
How to apply: Please send your resume and cover letter (if applicable) to hryeseducation@outlook.com
Job Criteria:
Start Date: As soon as possible
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: YES Education Center Inc. |
Company Type: |
| Company: YES Education Center Inc. |
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| City: Vancouver |
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| State: British Columbia |
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| Zip: V6K 2C8 |
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