22-56R Marketing Specialist (Information Specialist IV) Job
|Employer Name: Texas Water Development Board
|Location: Austin, Texas
||Date Posted: 6/20/2022
|Wage: $5,416.67/per month
|Job Code: 22-56R
|Number Of Openings: 1
Only candidates who apply via email to (HR at TWDB.texas.gov) with an official State of Texas Application or through the WorkInTexas.com website will be considered for this position. View this position and apply at https://tinyurl.com/yavlzudj.
Texas Water Development Boards Mission - Leading the states efforts in ensuring a secure water future for Texas and its citizens.
The Texas Water Development Board (TWDB) endorses telecommuting and hybrid workplace plans, in addition to other flexible work alternatives. We offer competitive compensation and benefits package including medical, dental, vision, 401(k), flexible spending, and flexible work hours so you can have a work/life balance! For more information about these benefits and more visit: http://www.twdb.texas.gov/jobs/benefits.asp.
*Salary commensurate with experience and qualifications
**Previous applicants will be considered.
Job Description Summary
Performs advanced (senior-level) informational and communications work. Work involves implementing and overseeing Texas Natural Resources Information System (TNRIS) event planning, communications, marketing, and educational outreach activities. Establishes the strategic direction of the TNRIS communications, marketing, and education programs. Assists with brand identity development and creating engaging on-brand content and experiences. Collaborates and coordinates with staff, partners, customers, and community members to promote and market TNRIS created products and services. Serves as the spokesperson and communications outreach person in conjunction with the Communications Team at the Texas Water Development Board. May train others. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Reports to the Director of the Geographic Information Services Division.
Essential Job Functions
Directs planning and implementation of performance monitoring and evaluation, marketing and outreach, and periodic reporting for all TNRIS programs, products, and services.
Prepares and implements a marketing communications plan that promotes the TNRIS image, vision, and activities.
Researches and develops strategies and plans that identify marketing opportunities.
Monitors internet reputation via website performance analytics and social media interaction to optimize communications plan.
Supports branding development and integration into TNRIS activities, products, and services.
Oversees TNRIS communication activities, including coordination and publication of internal and external newsletters, brochures/handouts, presentations, content of websites, and social media presence.
Plans and develops the TNRIS education program, including maintaining relationships with training instructors and negotiating terms, conditions, and costs that support the TNRIS education program.
Oversees planning, implementation, coordination, and performance monitoring of TNRIS internship and mentorship programs.
Oversees the planning for the annual Texas GIS Forum and other technology-related meetings and conferences.
Maintains confidential and sensitive information.
Ensures individual and team files (electronic and hard versions) are appropriately maintained and timely disposed of in accordance with the agencys records retention procedures and schedule.
Maintains required certifications and licenses and meets the continuing education needs and requirements of the position to include, attending mandatory training courses.
May be required to operate a state or personal vehicle for business purposes.
Performs other duties as assigned.
Graduation from an accredited college or university with major course work in Communications, Marketing, Brand Management, Product Management, Education, Public Relations, Public Administration, Advertising, Visual Design, Journalism, or a related field.
Three years of work experience developing marketing strategies.
Three years using multiple marketing media platforms such as print and social media.
Relevant education and experience can be substituted on a year-for-year basis.
Graduate degree from an accredited college or university with major coursework in Marketing or Business Administration.
Two years of experience managing marketing or communication strategies in the public sector.
Five years of experience tracking social media and website traffic.
Five years of experience with large-format event planning.
Five years of experience with planning and executing marketing strategies.
Knowledge, Skills, and Abilities (KSAs)
Knowledge of local, state, and federal laws and regulations relevant to TNRIS, along with the principles and practices of public administration.
Knowledge of current marketing and merchandising practices, governing laws, and market reporting procedures.
Knowledge of common branding guidelines, methods, and practices.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and management of people and resources.
Knowledge of project management, program development and implementation, marketing, and evaluation.
Knowledge of operating computers, software applications, and peripheral devices.
Knowledge of principles and processes to provide customer and personnel services.
Skills in consumer and marketing insight analysis technology and conducting market research.
Skills in using virtual communication tools for meetings such as Teams, Zoom, and/or Google Meet.
Skills in using online collaborative workspaces such as Mural, Miro, Figma, and/or SharePoint.
Skills in organizing and documenting work and decisions in a way that easily translates to others.
Skills in using popular social media platforms including analytics and content creation.
Skills in using creative software such as Illustrator, Photoshop, Figma, Sketch, and/or similar programs.
Skills in using Microsoft Office programs such as Word, Excel, and Access.
Skills in use of internet, email, word processing, spreadsheet, presentation, and database software.
Skills in identifying measures or indicators of program performance.
Skills in identifying complex problems and reviewing related information to existing programs and apply analytical and problem-solving options for implementation.
Skills to identify and analyze facts and describe potential challenges related to proposed programs, projects, or new initiatives. Present recommendations to effectively rectify the situation(s).
Skills in considering the relative costs and benefits of potential actions to select the most appropriate.
Ability to develop marketing strategies, to communicate effectively, and to supervise the work of others.
Ability to lead workshops, meetings, or group activities.
Ability to understand and translate trends to relevant stakeholders.
Ability to identify and respond to customer wants/needs.
Ability to think creatively and produce innovative and original ideas.
Ability to think strategically and translate ideas to actions.
Ability to engage through visuals and storytelling.
Ability to adhere to work schedules, follow procedures with respect to leave and submit accurate timesheets by prescribed deadlines.
Ability to make mature, objective decisions and identify areas of potential problems.
Ability to perform effectively and willingly when changes occur in scope and nature of the work and work environment.
Ability to perform routine and non-routine work assignments accurately and on-time with little or no supervision.
Ability to perform assigned duties and improve work habits and/or output.
Ability to complete assigned work, on time, neatly and with infrequent errors.
Ability to interpret policies, procedures, and regulations.
Ability to provide prompt, courteous and accurate assistance and clear and concise communication to internal and external stakeholders both verbally and in writing.
Ability to work and cooperate with others in a team environment.
Ability to manage multiple tasks.
Ability to stand/sit/move with no physical limitations or aids to perform activities such as retrieve/replace files in a large file system for boxes up to 30 lbs.
Ability and willingness to travel 15f the time, primarily within the state of Texas.
Ability to operate a vehicle (state or personal) for state business and maintain a drivers license and driving record that complies with state and agency requirements.
Ability to work days that may exceed 8 hours, including early mornings, nights, and weekends.
Ability to train others.
Ability to apply interpersonal and communication skills when dealing with staff and the public.
Ability to read and understand information and ideas presented in writing.
Position Type: Full-Time Permanent
Years of Experience Required: 3
Education Required: Bachelors
Overnight Travel: Less Than 25%
Vacation Time: 2 weeks / year
Health/Dental Benefits, Retirement Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Flex Time
Web Site: https://tinyurl.com/yavlzudj
|Contact Name: Mary Plant
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