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| Employer Name: Kimberly Clark |
SpiderID: 12112925 |
| Location: roswell, Georgia |
Date Posted: 2/17/2022 |
| Wage: |
Category: Marketing |
| Job Code: 832299 |
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Job Description:
Kimberly-Clark Professional (KCP) is looking for an experienced, self-motivated and talented digital copywriter. This person will be a member of the North America Customer Experience (CX) & Marketing team responsible for developing the strategy and implementing interactive online content for web, SEO, social selling platforms and demand generation campaigns.
Our ideal candidate is an expert digital storyteller. You can think through the customer experience and craft engaging copy for touchpoints throughout their journey. Your copy should push the envelope to break through clutter yet stay within brand guidelines. Additionally, your copy should both captivate and inspire an audience to take action.
Responsibilities:
• Write compelling digital copy and descriptions to promote our product solutions that adhere to online editorial standards, brand guidelines and legal requirements – including, but not limited to, web pages, infographics, webinars, blog posts, social media, banner ads, emails, SEO, etc.
• Participate in content brainstorming sessions and drive the conceptualization and creation of content for demand generation
• Identify gaps in existing messaging, recommend ways to strengthen messaging and modify assets accordingly
• Proofread content to ensure narrative consistency, voice and tone as well as accuracy for error-free publishing
• Collaborate with and solicit feedback from cross-functional teams to optimize digital copy and improve content performance
• Stay up-to-date on digital copy, marketing and customer experience trends as well as best practices to incorporate into our demand generation content
Job Requirements:
Qualifications:
• 8+ years of experience as a copywriter, preferably in B2B, with a strong portfolio of content in a variety of digital formats
• Ability to look at and create content from the point of view of the customer, advocating for their needs when in conflict with business requirements
• Strong interpersonal, analytical and project-management skills with the ability to manage multiple projects simultaneously
• Must be detail-oriented and deadline-focused
• A demonstrated ability to navigate and perform in large organizations
• Ability to create global content, applying an understanding of language styles in international markets
• Proficient in Adobe Acrobat and Microsoft Word
• BS or BA in English, Journalism or related field
Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required: 8
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: Shannon McLaughlin |
Company Type: |
| Company: Kimberly-Clark Corporation |
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| City: roswell |
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| State: Georgia |
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| Zip: |
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Web Site: https://www.careers.kimberly-clark.com/en
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