Social Media Specialist job Hinckley Minnesota
Social Media Specialist job Hinckley Minnesota
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Social Media Specialist Job

Employer Name: Grand Casino Hinckley SpiderID: 12082423
Location: Hinckley, Minnesota Date Posted: 2/10/2022
Wage: Depending on Exp. Category: Public Relations
Job Code:
Number Of Openings: 1

Job Description:
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
This position calls for a creative, forward-thinking, and organized individual. The Social Media Specialist is responsible for managing the Grand Casino social channels and creating a social strategy that aligns with brand strategy and tone while communicating with followers, developing, and posting content, creating, and managing content calendars, analyzing results, and crafting monthly performance reports.
The position will handle daily management of Facebook, Twitter, Instagram, Twitter, YouTube, etc. and building brand loyalty by delivering interactive and organic content – encouraging engagement via likes, comments, reshares, and tags. In addition, the Social Media Specialist will assist with property digital efforts, including property signage, email, website, mobile app, and more.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Responsibilities listed below are representative of the knowledge, skills and/or ability needed to effectively execute this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Manage Grand Casino social pages and profiles.
• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling
• Generate, edit, publish, and share content that maximizes positive engagement daily.
• Assist with crisis management, bad reviews, and negative news communications by working closely with necessary departments (risk, security, public relations, etc.).
• Build meaningful connections and encourage loyalty through proper dialog and messaging.
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and content calendar.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Develop and create monthly reporting to be shared with internal team members, to include analytics and competitor research.
• Works with departments to answer any and all questions/issues on social channels in a clear and punctual manner, as well as ensure accurate promotion of department/property content and information.
• Develop and enforce social media guidelines and/or best practices to be shared internally.
• Stay current with social media trends and best practices.
• Writing, developing, recording, and editing videos for use online.
• Assists in performing regular updates to Grand Casino website.
• Assist in the creation and scheduling of digital assets and signage, as necessary.
• Assist in the developing interactive email content, to be sent to consumer database.
• Perform other duties as assigned.

• Serves and develops others by building relationships.
• Fosters an inclusive workplace where inclusion and individual differences are valued.
• Collaborates across boundaries to achieve common goals.
• Aligns organizational objectives and practices with Mille Lacs Band traditions or interests as appropriate.
• Sets direction and influences others to translate vision into action.
• Demonstrates drive for continued personal and professional growth.

• High school diploma, general education degree (GED, or ability to pass basic skills assessment.
• Or successful completion of a related company approved developmental placement program.
• Bachelor's degree in marketing, communication, or related field. Or comparable years of experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Two (2) years of documented experience and demonstrated ability leading social media programs for a company that uses this media extensively required.
• Two (2) years demonstrated ability of developing and implementing social strategies that have consistently met or exceeded planned objectives required.
• Two (2) years knowledge of and fluency in Photoshop, PowerPoint, In Design, and Adobe Product Suite required.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns, preferred.

• Be detail-oriented, organized, and proactive. This individual needs to have strong planning skills and a unique ability to maximize efforts with limited resources - and be able to Work within specific deadlines and have a strong ability to prioritize.
• Be highly skilled with social media platforms including technology and software.
• Display strong written communication, creative writing, and organizational skills, working with Ad Agency team to help develop the content for social media channels, including drafting copy for Facebook and Twitter.
• Be able to communicate concisely and persuasively in creating social media concepts.
• Knowledge and understanding of new technology, consumer trends, and social media innovation required.
• Must be able to secure license from Gaming Regulatory Authority.
• Responsible for following all relevant Detailed Gaming Regulations (DGR’s).
• Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

• Must be able to add, subtract, multiply and divide in all units of measure, using whole numbers, percentages, common fractions, and decimals, and work with mathematical concepts.

• Must be able to apply common sense understanding to a variety of situations, to collect data, analyze facts, and determine appropriate response.

• Talk and hear; ability to communicate effectively.
• See and adjust focus to include close, distance, depth, and peripheral vision.
• Stand, walk, run, sit, (up to 8 hours) balance, stoop, kneel, climb, crouch, and/or crawl.
• Handle objects, tools, and controls; reach with arms and hands.
• Lift and/or move objects weighing up to twenty-five (25) pounds.

While performing the duties of this job, the associate is regularly exposed to:
• A low-to-moderate noise level (offices).
• A moderate-to-loud noise level (public areas).

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Job Criteria:
Start Date: Immediately
Position Type: Full-Time Permanent
Years of Experience Required: 1
Education Required: Bachelors
Overnight Travel: None
Vacation Time: Less Than 2 weeks / year

Job Benefits:
Health/Dental Benefits, Retirement Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Tuition Reimbursement, Company Cafeteria

Company Profile:
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Contact Information:
Contact Name: Lisa Werner Company Type: Employer
Company: Grand Casino Hinckley
City: Hinckley
State: Minnesota
Zip: 55037
Web Site:

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