Digital Marketing Specialist Job

JOB DUTIES
The duties of the Digital Marketing Specialist at Yonderland Finance Inc. will include but are not limited to:
• Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment.
• Advise clients on marketing, advertising or sales promotion opportunities and strategies.
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them.
• Manage post campaign analysis to measure and report on marketing and advertising metrics.
• Develop and maintain social media accounts, including managing customer reviews and testimonials.
• Develop, implement, and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments, and other organizations.
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups.
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases.
• Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes.
• Arrange interviews, news conferences and other media events.
• Function as a spokesperson for an organization and answer written and oral inquiries.
• Coordinate special publicity events and promotions for internal and external audiences.
• Assist in the preparation of brochures, reports, newsletters, and other material.
• Represent and function as an agent for talented individuals or individuals with specific occupational expertise.
• Prepare or oversee preparation of contracts.
• May organize conferences.

QUALIFICATIONS
• Bachelor’s degree or college diploma in business marketing, public relations, communications, or a discipline related to marketing is required.
• One to less than 7 months of experience is required.