Marketing & Communications Manager - Healthcare Resume Search
Marketing & Communications Manager - Healthcare Resume Search
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Marketing & Communications Manager Resume


Desired Industry: Healthcare SpiderID: 82212
Desired Job Location: Stillwater, Minnesota Date Posted: 9/25/2019
Type of Position: Full-Time Permanent Availability Date: Immediately
Desired Wage: 90000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: No
Highest Degree Attained: Bachelors Willing to Relocate: No


Objective:
Innovative, accomplished, and goal-driven professional, equipped with extensive experience and track record of success in retail and healthcare

operations, sales and marketing management, and business development. Recognized for outstanding ability to develop and implement innovative plans to

achieve and exceed sales goals, streamline business operations, and reduce operating costs. Adept at leading and motivating teams to improve overall

performance as well as collaborating and establishing strong relationships with all levels of people.


Experience:
PROFESSIONAL EXPERIENCE

ASSOCIATED EYE CARE, STILLWATER, MN
Vice President of Business Development Jan 2019–May 2019
Director of Retail Operations and Marketing Nov 2005–May 2019
 Provided strategic leadership to five departments including Refractive Surgery, Marketing, Optical, Surgery Scheduling, and Ambulatory Surgery

Center (ASC), generating over $13M in revenue annually
 Design and execute marketing strategy to reach target audience and attract new patients
 Produced promotional, educational and informational based communications to patients, referring doctors and businesses through e-mail,

Customer Relationship Management (CRM) software, or by letter
 Set up and attend various events that ranged from continuing education classes for doctors to having booths at local community events in order

to build brand awareness
 Compile and analyze metrics through Google Analytics, e-mail marketing, Google Ads, Satisfied Patient, NextGen Electronic Health Records

system and all social media channels
 Develop content to support marketing strategy including; video, general collateral, company newsletters, website, social media, provider and

public relations
 Displayed leadership skills in managing and transforming underperforming Optical department in 2016, which included minimizing expenses,

executing control and compliance measures, as well as developing and introducing inventory management protocols, promotions and sales
 Developed, managed, and maintained budgets to plan
Notable Accomplishments
 Improved sales of LASIK procedures by 30% through development of reputation management initiative
 Successfully increased optical revenue by 12% within a two-year period while simultaneously reducing cost of goods ratio to below industry

standards
 Played an integral role in developing Marketing Team, modifying marketing strategy, and lessening marketing expenditure by $150K while

maintaining growth objectives for new patient visits and retail sales
 Boosted revenues in the Ambulatory Surgery Center from $3.8M to $6.9M over three years by maximizing sales of elective surgeries, reducing

patient wait times, and implementing throughput efficiencies that increased surgical volumes from 8.5 to 20 cases per day
 Rendered expert management to 15 managers in establishing new hire program to improve onboarding process which received positive review from

employees
 Pioneered the referring doctor program that achieved 12% increase in patient visits yearly


THE LASIK VISION INSTITUTE, DALLAS, TX
Center Leader Jun 2003–Nov 2005
 Oversaw 12 employees and 2 doctors in delivering excellent service to more than 350 patients monthly through counseling, pre-operative

examination, and surgery
 Assumed accountability for business and team development efforts to meet and exceed monthly sales quotas and revenue targets
Notable Accomplishments
 Showed exemplary leadership abilities which resulted in transformation of surgery center as the top producing store nationwide for custom

LASIK procedures in 2004

EARLIER POSITIONS HELD

THE CELLULAR STORE, DENVER, CO
Sales Manager

VERIZON WIRELESS, DALLAS, TX
Manager, Retail Sales

LION & EAGLE PUB/UGLY DUCKLING BAR & GRILL, BOCA RATON, FL
Manager

WORLDWIDE INDUSTRIES, WOLVERHAMPTON, UK
Trainee Manager


Education:
EDUCATION

Bachelor of Science in Business Management, In Progress (Expected Completion Date: July 2020)
University of Phoenix, Tempe, AZ (Online)

Coursework in Marketing
Texas A&M University Commerce, Commerce, TX

Associate of Arts in Business Administration, 2000
Keiser University, Fort Lauderdale, FL


Affiliations:
AFFILIATION

Board Member, River Valley Charities


Skills:
TECHNICAL SKILLS

Microsoft Office Suite (Word and PowerPoint) | iWork Suite | Electronic Health Records (EHR) System
Customer Relationship Management (CRM) Software (Salesforce) | SurveyMonkey | WordPress


Additional Information:
MILITARY EXPERIENCE

THE ROYAL AIR FORCE, AYLESBURY, UK
Senior Airman/Chef

ACTIVITIES

Taekwondo Black Belt—1st Degree

Volunteer at Various Charities and Events
(Down Syndrome, VisionWalk, Retina Rumble, Children’s Hospital, and Susan G. Komen Cancer Awareness)

AWARDS

Overall Best Recruit Award – Royal Air Force | President’s Club Award – PrimeCo (Verizon)


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