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Marketing & Communications Manager Resume
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| Desired Industry: Healthcare |
SpiderID: 82212 |
| Desired Job Location: Stillwater, Minnesota |
Date Posted: 9/25/2019 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediately |
| Desired Wage: 90000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: No |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
Innovative, accomplished, and goal-driven professional, equipped with extensive experience and track record of success in retail and healthcare
operations, sales and marketing management, and business development. Recognized for outstanding ability to develop and implement innovative plans to
achieve and exceed sales goals, streamline business operations, and reduce operating costs. Adept at leading and motivating teams to improve overall
performance as well as collaborating and establishing strong relationships with all levels of people.
Experience:
PROFESSIONAL EXPERIENCE
ASSOCIATED EYE CARE, STILLWATER, MN
Vice President of Business Development Jan 2019–May 2019
Director of Retail Operations and Marketing Nov 2005–May 2019
Provided strategic leadership to five departments including Refractive Surgery, Marketing, Optical, Surgery Scheduling, and Ambulatory Surgery
Center (ASC), generating over $13M in revenue annually
Design and execute marketing strategy to reach target audience and attract new patients
Produced promotional, educational and informational based communications to patients, referring doctors and businesses through e-mail,
Customer Relationship Management (CRM) software, or by letter
Set up and attend various events that ranged from continuing education classes for doctors to having booths at local community events in order
to build brand awareness
Compile and analyze metrics through Google Analytics, e-mail marketing, Google Ads, Satisfied Patient, NextGen Electronic Health Records
system and all social media channels
Develop content to support marketing strategy including; video, general collateral, company newsletters, website, social media, provider and
public relations
Displayed leadership skills in managing and transforming underperforming Optical department in 2016, which included minimizing expenses,
executing control and compliance measures, as well as developing and introducing inventory management protocols, promotions and sales
Developed, managed, and maintained budgets to plan
Notable Accomplishments
Improved sales of LASIK procedures by 30% through development of reputation management initiative
Successfully increased optical revenue by 12% within a two-year period while simultaneously reducing cost of goods ratio to below industry
standards
Played an integral role in developing Marketing Team, modifying marketing strategy, and lessening marketing expenditure by $150K while
maintaining growth objectives for new patient visits and retail sales
Boosted revenues in the Ambulatory Surgery Center from $3.8M to $6.9M over three years by maximizing sales of elective surgeries, reducing
patient wait times, and implementing throughput efficiencies that increased surgical volumes from 8.5 to 20 cases per day
Rendered expert management to 15 managers in establishing new hire program to improve onboarding process which received positive review from
employees
Pioneered the referring doctor program that achieved 12% increase in patient visits yearly
THE LASIK VISION INSTITUTE, DALLAS, TX
Center Leader Jun 2003–Nov 2005
Oversaw 12 employees and 2 doctors in delivering excellent service to more than 350 patients monthly through counseling, pre-operative
examination, and surgery
Assumed accountability for business and team development efforts to meet and exceed monthly sales quotas and revenue targets
Notable Accomplishments
Showed exemplary leadership abilities which resulted in transformation of surgery center as the top producing store nationwide for custom
LASIK procedures in 2004
EARLIER POSITIONS HELD
THE CELLULAR STORE, DENVER, CO
Sales Manager
VERIZON WIRELESS, DALLAS, TX
Manager, Retail Sales
LION & EAGLE PUB/UGLY DUCKLING BAR & GRILL, BOCA RATON, FL
Manager
WORLDWIDE INDUSTRIES, WOLVERHAMPTON, UK
Trainee Manager
Education:
EDUCATION
Bachelor of Science in Business Management, In Progress (Expected Completion Date: July 2020)
University of Phoenix, Tempe, AZ (Online)
Coursework in Marketing
Texas A&M University Commerce, Commerce, TX
Associate of Arts in Business Administration, 2000
Keiser University, Fort Lauderdale, FL
Affiliations:
AFFILIATION
Board Member, River Valley Charities
Skills:
TECHNICAL SKILLS
Microsoft Office Suite (Word and PowerPoint) | iWork Suite | Electronic Health Records (EHR) System
Customer Relationship Management (CRM) Software (Salesforce) | SurveyMonkey | WordPress
Additional Information:
MILITARY EXPERIENCE
THE ROYAL AIR FORCE, AYLESBURY, UK
Senior Airman/Chef
ACTIVITIES
Taekwondo Black Belt—1st Degree
Volunteer at Various Charities and Events
(Down Syndrome, VisionWalk, Retina Rumble, Children’s Hospital, and Susan G. Komen Cancer Awareness)
AWARDS
Overall Best Recruit Award – Royal Air Force | President’s Club Award – PrimeCo (Verizon)
Candidate Contact Information:
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