Regional Sales Manager - Sales Demonstrators Resume Search
Regional Sales Manager - Sales Demonstrators Resume Search
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Regional Sales Manager Resume


Desired Industry: Sales/Demonstrators SpiderID: 76590
Desired Job Location: Miami Beach, Florida Date Posted: 12/3/2015
Type of Position: Full-Time Permanent Availability Date: Immediately
Desired Wage: 90000
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, 25-50%
Highest Degree Attained: Bachelors Willing to Relocate: Yes


Objective:
Dynamic and goal-focused professional, with distinguished career in consumer package goods; coupled with strong background in sales and marketing, brand management, new business development, and customer service within Fortune 500 companies.


Experience:
Professional Experience

LivHome Austin (In Home Care) ~ Austin, TX
Business Owner ~ Administrator ~ Executive Director 2011–2012

Oversaw all aspects of company operations, including budget management and accounting systems; staff supervision; client satisfaction survey reports administration; and service

delivery to the clients.
Spearheaded the development and implementation of the administrative policies of the company.
Key Highlights:
Pioneered the establishment of business from startup, including program development and implementation, strategic planning, and business promotion.
Formulated customer-focused strategies to communicate key growth opportunities for the business.
Developed and implemented care management strategies in alignment with patient specifications.
Secured open lines of communication between patients, staff, and physicians with demonstrated efficiency and confidentiality by building front desk management and patient

relations.

The Coca-Cola Company, Coca-Cola North America ~ Texas, IN ~ 1996–2011
Market Development Manager 2009–2011

Capitalized on industry expertise in administering bottler sales, marketing, commercial execution, and business stewardship of the entire portfolio within the assigned

territory.
Directed bottler’s selling efforts with customers in accordance with company guidelines.
Functioned as an execution leader based on active lifestyle beverages and on-premise leaders ensuring proper execution of activities and communications.
Closely tracked current market conditions and generated updates to stakeholders and management.
Key Highlights:
Succeeded with the implementation of pilot project within 82 stores for Hispanic consumer through relevant consumer and brand messaging with customized retailer’s logo which

achieved average eight incremental points of inspiration and 35% increase in sales; thus producing pilot commercialized to national level.
Managed the establishment of weekly market ready rewards program scorecard in line with targets, which resulted to the attainment of make plan imperatives (MPIs) by 92% with

more than eight-point share swing versus primary competitor.
Initiated marketing asset management to align teen consumer to target products through relevant event and key in-market channels that improved events by 33%, target products by

38%, as well as overall teen scores by more than 5% regionally.
Demonstrated exemplary performance and leadership skills in recognizing as best pilot for Project Konnect and best asset activation for South Padre Spring Break project in

Southwest Region.

Operational Marketing Manager 2001–2009

Worked closely with franchise and commercial operation for the development and enhancement of capabilities, stewarding execution by maintaining direct interaction with

customers.
Guaranteed consistent communication with clients; managed performance tracking; and formulated strategic action plan to drive business results.
Key Highlights:
Devised tracking tool in coordination with region senior marketing analyst that enabled the attainment of 100% product availability in 95% of home market accounts in one week

which utilized as tracking tool throughout the region.
Effectively guided Marketing Team during promotional tie-ins of products to marketing assets in order to determine strategic product positioning with five phases averaged of

more than 23% sales and 25% gross profits.
Led the establishment and implementation of a complete plan for a major package launch, from the initial planning to the market impact team blitzes which properly marketed in

100% home market accounts in one week.

Sales Development Manager 1996–2001

Demonstrated adeptness in defining customer planning and execution to reinforce organizational capability and deliver strong performance against commercial customer initiatives

to local markets.
Thoroughly evaluated and tracked progress in customers and channels through analysis, insights, and key metrics toward delivery of planned results.
Key Highlights:
Successfully attained large volume of sales increase by conceptualizing and executing holiday cross merchandising program for largest key chain account which acquired primary ad

features for summer holidays and became part of the National Coca-Cola Summer program within five years.
Generated record sales for the year through effective presentation of consumption program as well as national/local marketing display program; thus earning distinction for the

company as vender of the year.
Established and coordinated key chain account program that tied into a national marketing asset, through professional appearances and local and national consumer events which

secured primary ad features and drove creative in-store display execution and permanent equipment placements; thereby selected nationally as the ‘look of success’


Earlier Career

The Coco-Cola Company Herb Bottling ~ Wisconsin, IL
Division Manager ~ Key Account Manager ~ District Sales Manager ~ Merchandising Manager ~ Route Sales Driver


Education:
Bachelor of Science in Business Administration and Marketing
Indiana University, Bloomington, IN


Affiliations:
-------


Skills:
Innovative Sales Techniques
Market Trend Analysis
Direct Store Delivery
Succession Planning
Portfolio Management
Change Management
Budget Development and Control
Risk Management and Mitigation
Multi-Site Operations
Cross-Functional Leadership and Team Building


Additional Information:
Professional Development

Management and Franchise Training


Activities

American Society for the Prevention of Cruelty to Animals (ASPCA)
Meals on Wheels ~ American Beverage Association ~ Miami Cycle Club


Reference:
Available upon request.


Candidate Contact Information:
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