Regional Sales Manager Resume
|Desired Industry: Sales/Demonstrators
|Desired Job Location: Miami Beach, Florida
||Date Posted: 12/3/2015
|Type of Position: Full-Time Permanent
||Availability Date: Immediately
|Desired Wage: 90000
||U.S. Work Authorization: Yes
|Job Level: Executive (President, VP, CEO)
||Willing to Travel: Yes, 25-50%
|Highest Degree Attained: Bachelors
||Willing to Relocate: Yes
Dynamic and goal-focused professional, with distinguished career in consumer package goods; coupled with strong background in sales and marketing, brand management, new business development, and customer service within Fortune 500 companies.
LivHome Austin (In Home Care) ~ Austin, TX
Business Owner ~ Administrator ~ Executive Director 2011–2012
Oversaw all aspects of company operations, including budget management and accounting systems; staff supervision; client satisfaction survey reports administration; and service
delivery to the clients.
Spearheaded the development and implementation of the administrative policies of the company.
Pioneered the establishment of business from startup, including program development and implementation, strategic planning, and business promotion.
Formulated customer-focused strategies to communicate key growth opportunities for the business.
Developed and implemented care management strategies in alignment with patient specifications.
Secured open lines of communication between patients, staff, and physicians with demonstrated efficiency and confidentiality by building front desk management and patient
The Coca-Cola Company, Coca-Cola North America ~ Texas, IN ~ 1996–2011
Market Development Manager 2009–2011
Capitalized on industry expertise in administering bottler sales, marketing, commercial execution, and business stewardship of the entire portfolio within the assigned
Directed bottler’s selling efforts with customers in accordance with company guidelines.
Functioned as an execution leader based on active lifestyle beverages and on-premise leaders ensuring proper execution of activities and communications.
Closely tracked current market conditions and generated updates to stakeholders and management.
Succeeded with the implementation of pilot project within 82 stores for Hispanic consumer through relevant consumer and brand messaging with customized retailer’s logo which
achieved average eight incremental points of inspiration and 35% increase in sales; thus producing pilot commercialized to national level.
Managed the establishment of weekly market ready rewards program scorecard in line with targets, which resulted to the attainment of make plan imperatives (MPIs) by 92% with
more than eight-point share swing versus primary competitor.
Initiated marketing asset management to align teen consumer to target products through relevant event and key in-market channels that improved events by 33%, target products by
38%, as well as overall teen scores by more than 5% regionally.
Demonstrated exemplary performance and leadership skills in recognizing as best pilot for Project Konnect and best asset activation for South Padre Spring Break project in
Operational Marketing Manager 2001–2009
Worked closely with franchise and commercial operation for the development and enhancement of capabilities, stewarding execution by maintaining direct interaction with
Guaranteed consistent communication with clients; managed performance tracking; and formulated strategic action plan to drive business results.
Devised tracking tool in coordination with region senior marketing analyst that enabled the attainment of 100% product availability in 95% of home market accounts in one week
which utilized as tracking tool throughout the region.
Effectively guided Marketing Team during promotional tie-ins of products to marketing assets in order to determine strategic product positioning with five phases averaged of
more than 23% sales and 25% gross profits.
Led the establishment and implementation of a complete plan for a major package launch, from the initial planning to the market impact team blitzes which properly marketed in
100% home market accounts in one week.
Sales Development Manager 1996–2001
Demonstrated adeptness in defining customer planning and execution to reinforce organizational capability and deliver strong performance against commercial customer initiatives
to local markets.
Thoroughly evaluated and tracked progress in customers and channels through analysis, insights, and key metrics toward delivery of planned results.
Successfully attained large volume of sales increase by conceptualizing and executing holiday cross merchandising program for largest key chain account which acquired primary ad
features for summer holidays and became part of the National Coca-Cola Summer program within five years.
Generated record sales for the year through effective presentation of consumption program as well as national/local marketing display program; thus earning distinction for the
company as vender of the year.
Established and coordinated key chain account program that tied into a national marketing asset, through professional appearances and local and national consumer events which
secured primary ad features and drove creative in-store display execution and permanent equipment placements; thereby selected nationally as the ‘look of success’
The Coco-Cola Company Herb Bottling ~ Wisconsin, IL
Division Manager ~ Key Account Manager ~ District Sales Manager ~ Merchandising Manager ~ Route Sales Driver
Bachelor of Science in Business Administration and Marketing
Indiana University, Bloomington, IN
Innovative Sales Techniques
Market Trend Analysis
Direct Store Delivery
Budget Development and Control
Risk Management and Mitigation
Cross-Functional Leadership and Team Building
Management and Franchise Training
American Society for the Prevention of Cruelty to Animals (ASPCA)
Meals on Wheels ~ American Beverage Association ~ Miami Cycle Club
Available upon request.
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