Executive Director Vice President - Entertainment Resume Search
Executive Director Vice President - Entertainment Resume Search
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Executive Director/Vice President Resume

Desired Industry: Entertainment SpiderID: 67323
Desired Job Location: Los Angeles, California Date Posted: 2/16/2013
Type of Position: Full-Time Permanent Availability Date: 03/01/13
Desired Wage: 150,000
U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO) Willing to Travel: Yes, More Than 75%
Highest Degree Attained: Bachelors Willing to Relocate: Yes

Highly accomplished, visionary and results oriented
executive offering successful experience driving
market share, brand recognition, and revenue
generation through effective strategic marketing
initiatives, branding solutions, volunteer and Board
management, and dynamic contract/partnership
• Rich career history in organizational
management, marketing, consulting and business
development marked by explosive business growth,
successful campaign launches, and innovative M&A
• Dynamic HR executive with a myriad of
success in streamlining workflow, optimizing
productivity and full support of diversity/inclusion,
talent development, transformational change, and
union relations building.
• Adept and capable of developing marketing
and communications that drive growth and increase
visibility. Savvy with online brand development and
public relations.
• Champion at program/project development
operations. Analytical, intuitive expert with proven
record of reaching target audiences and identifying
trends. Capable of leading initiatives to pass
favorable legislation before Congress. Expertise in
intellectual property and public policy.
• Seasoned in authoring clear, concise processes
and policies. Expertise in garnering relevant data;
analyzing, benchmarks and producing
recommendations that improve the bottom line.

SAG-AFTRA (formerly AFTRA - American Federation
of Television and Radio Artists) 2006-Present

Executive Director, Los Angeles Chief executive
leadership of the largest local of national
entertainment union serving more than 82,000 Los
Angeles members, 2,200 San Diego members and
more than 160,000 members nationally. Key
functions include: strategic planning, union
relationship management, contract negotiations,
team development, campaign planning, and
brand/media development. Served as Member of
Board of Directors for Film LA, Member of Western
Regional Council of the Actor’s Fund;
Secretary/Treasurer of AFTRA Frank Nelson Sick and
Benefit Fund. Key Executive Highlights:

• Championed the organizational effort of
thousands of contacts and hundreds of meetings
with volunteers to realize large and small scale
meetings to facilitate merger. Led LA campaign
lifecycle planning and development, including
strategic online marketing and brand development
• Successfully facilitated the merger of two
unions after two failed attempts; secured 86% in
positive votes of AFTRA and 82% SAG. Served as
lead negotiator on all staff union contracts.
• Strategically orchestrated negotiations of all
television, commercial/advertisement, and
broadcast contracts for the Los Angeles region.
• Served as team member for successful national
negotiations in 2008 and 2011 AFTRA Network
Code, 2008 and 2011 AFTRA Prime Time television
contract leading to four outstanding pilot seasons;
resulted in AFTRA gaining nearly 90% of all new
television pilots.
• Propelled and grew successful member
education organizing events including workshops,
showcases, screenings, discussions and panels in
Los Angeles and San Diego.
• Dramatically exceeded income forecasts for 5
consecutive years, signing more than 7,000 new
members – an outstanding 27% percent growth in
• Orchestrated the seamless expansion of staff
by 20%, leading two renovations and office
• Partnered with other organizations to lobby for
tax incentives, securing a $100M state tax credit.


Vice President/Consultant Served as expert on
digital marketplace issues for venture capital and
private equity firms in the music and technology
field. Consulted on event planning, marketing plan
and communications strategy development, and
strategic short- and long-term planning. Key
Executive Highlights:

• Verified and conducted in-depth analysis of
music catalogs, triggering numerous purchases.
Identified and established value, consulted on
negotiations for music publishers regarding rights.
• Publicized and produced an all-star sold-out
cancer fundraising concert - The Bruce Henderson
Charity Ball -; event described as “the finest concert
of this type we have ever seen” by the New York
• Provided strategic direction for Secure Media
Delivery’s Max3, legal file sharing network.
• Engaged and advised $200M venture capital
fund, on positioning and strategy for penetrating
the music publishing and intellectual property
• Formulated and benchmarked marketing plan
and communications strategy for launch of the
world’s first online musical instruction website -
Workshop Live.

ASCAP, New York, NY

Assistant Vice President/Chief of Staff (2002-2004)
Spearheaded this world’s largest performing rights
organization, serving 420,000 songwriter,
composer, and music publisher members.
Represented governmental/trade organizations,
music publishing companies, and artists.
Collaborated with communications staff on PR and
government affairs. Key Executive Highlights:

• Facilitated the realization of revenues of
$700M+, a record first for the company. Generated
$200K/year through political fundraisers for
Congressional candidates with prominent
songwriters and performers.
• Aligned with CEOs strategy to collaborate in an
unprecedented level of cooperation, attaining
numerous successful passage of copyright bills.
• Recipient of the Music and Entertainment
Industry Educators Association “Annual Educational
Leadership Award.”

Director of Public Affairs (1990-2002)
Oversaw ASCAP public and government affairs. Held
accountability of a $3.5M budget. Served as primary
media spokesperson on legislative issues. Directed
a 20-person team in a five-year campaign to pass
landmark intellectual property (IP) legislation by
Congress, adding billions in client earnings.
Produced dozens of major lobbying events in
Washington, DC. Key Executive Highlights:

• Mentored and led Public Affairs staff, serving
as conference speaker, and invited lecturer at
• Orchestrated ad campaign selected as one of
“Best Campaigns of the Year” by Billboard.
• Triggered a 100% success rate in targeted
copyright legislation by leading hundreds of
meetings with constituents and members of
• Conceptualized, planned, and developed
website content. Authored communications,
including public speeches, fundraising solicitations,
advertising copy, published articles.

BA, Communications ~ UNIVERSITY OF

Strategic Planning. Business Development,
Campaign Development, Employee Relations, Public
Affairs, Public Relations, Labor & Union
Negotiations, Contract Development, Consulting &
Account Management, Policy Planning, Non-Profit
Management, TV/Media Relations, Marketing &
Communications, Fundraising

Additional Information:
Additional Experience


Adjunct Professor, Music Business Program
** ** **
Early experience as Publicist and Artist Manager for
for PANASONIC. Product Manager at RCA and BASF
AUDIO VIDEO, radio DJ, live sound engineer.

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