Management - Publishing, Entertainment, Television - Sales Demonstrato
Management - Publishing, Entertainment, Television - Sales Demonstrato
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Management - Publishing, Entertainment, Television Resume


Desired Industry: Sales/Demonstrators SpiderID: 59274
Desired Job Location: Northridge, California Date Posted: 4/8/2012
Type of Position: Full-Time Permanent Availability Date: Immediately
Desired Wage: 80000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel:
Highest Degree Attained: Other Willing to Relocate: No


Objective:
Highly motivated, results-driven, and
tenacious senior executive, interested
in pursuing a management position within
publishing, television, and
entertainment industry. Possess strong
background in sales, marketing, and
strategic business development with
stellar qualifications in creating
effective marketing strategies and plans
to increase sales, capitalize on growth
opportunities, and exceed customer
expectations. Leverage abilities in
establishing win-win relationships and
addressing diverse customer needs by
providing innovative solutions. Proven
effectiveness in working and
multitasking in a globally competitive,
high-volume, and fast-paced environment
with dedication to superior service.


Experience:
RELATED EXPERIENCE

PROMOTER/SENIOR SALES AND MARKETING
EXECUTIVE JUN 2000–PRESENT
- AFFILIATE BALL/PLAYERS BALL,
CHATSWORTH, CA

Oversee all sales of sponsorships and
promotions, regularly convene with all
sponsors, coordinate sponsorship
packages, create business sales
strategies, manage Internet advertising,
and handle all editorial coverage for
magazines. Maintain frequent interaction
with all sponsors, agents and artists
from beginning to end of all
performances.

Notable Achievements:
- Planned and coordinated various
parties for the industry and promoted
the players’ ball and the affiliate ball
- Collaboratively worked with
several hip hop artists

SENIOR VICE PRESIDENT/VICE PRESIDENT OF
SALES AND MARKETING JUL 1996–DEC
2010
- AVN MEDIA NETWORK/TEDDY
COMMUNICATIONS, INC., CHATSWORTH, CA

Applied dynamic leadership talents for
sales staff to develop their
competencies and achieve their maximum
level of potential. Rendered high level
of assistance in building a
comprehensive customer database.
Provided expert oversight in selling
convention booth space and award show
sponsorships. Promoted and sold Internet
banner advertising and innovated
Internet banner contracts for several
company websites. Supported in the
construction and implementation of new
company procedures, policies, and
protocols. Created a favorable public
image by working collaboratively with
CEO, Publisher, and President of the
company.

Notable Achievements:
- Amplified sales with new and
existing accounts while generating more
than $6M per year
- Generated new business
opportunities for the company by
performing cold calling, creating all
advertising contracts, and by working
closely with editorial staff
- Fulfilled the role of an
associate publisher and created layouts
for several magazines and supplements
- Served as an integral
contributor in designing new magazine
and website for the online industry
- Developed media kits, layouts,
and rate cards annually in conjunction
with the Art Department
- Appointed as the company’s
representative at international and
domestic trade shows
- Presided over the growth of two
in-house trade shows and one major
licensed trade show
- Improved ad-trafficking for two
magazines and supplements on a monthly
basis

SENIOR ACCOUNT EXECUTIVE MAY
1994–JUN 1996
- STARCOM TELEVISION INC., BURBANK, CA

Prepared custom sales letters and
advertising directives for the Sales
Department, including all contracts for
new and existing accounts. Built and
cultivated long-term quality
relationships with customers to provide
total satisfaction as well as to
generate sales and new business
opportunities.

Notable Achievements:
- Earned distinction for selling
syndicated television shows to domestic
and international networks
- Grew corporate revenue through
the creation of innovative marketing and
sales strategies
- Established and implemented new
client procedures and protocols toward
fulfillment of corporate goals
- Forged a highly productive sales
staff by continuously facilitating
training sessions which can develop
their competencies and achieve their
maximum level of potential



OTHER EXPERIENCE

CONSULTANT, CLIENT: JELIQUE PRODUCTS
OCT 2011–MAR 2012
- ROSECORP CONSULTING, INC., NORTHRIDGE,
CA

- Ushered the startup of a
proprietary-owned consulting business,
serving Jelique Products, a major client
- Initially hired as a consultant,
responsible for revamping the website,
attending conventions, as well as
gathering editorial coverage and
profiles in the best magazines within
the industry
- Sourced artists who will
restructure the entire advertising
campaign while simultaneously driving
sales increase


Education:
EDUCATION

COURSEWORK IN BUSINESS ADMINISTRATION,
Received Certificate in Professional
Selling and Marketing
- California State University,
Northridge, CA

GENERAL STUDIES
- Los Angeles Valley College, Los
Angeles, CA


Affiliations:
PROFESSIONAL AFFILIATION

Member, National Human Society


Skills:
CORE STRENGTHS

- Business Management and
Operations
- Sales, Marketing, and
Promotional Campaigns
- New Product Development
- Competitive Market Research and
Analysis
- Product Positioning and
Corporate Branding
- Tradeshow and Special Events
Coordination
- Organized with Strong Analytical
Abilities
- Outstanding Customer Service and
Relations
- Superior Interpersonal and
Communication Skills
- Excellent Presentation and
Negotiation Abilities
- Leadership, Training, and Team
Building
- Problem Resolution and Decision-
Making


Additional Information:
TECHNICAL PROFICIENCY

Microsoft Office Suite: Word and Excel
including SalesLogix and FileMaker Pro


Reference:
Available upon request.


Candidate Contact Information:
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