Social Worker- Social Services Non profit - Accounting Bookkeeping Res
Social Worker- Social Services Non profit - Accounting Bookkeeping Res
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Social Worker- Social Services Non profit Resume


Desired Industry: Accounting/Bookkeeping SpiderID: 54267
Desired Job Location: Marietta, Georgia Date Posted: 9/12/2011
Type of Position: Full-Time Permanent Availability Date: Immediately
Desired Wage: 40000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel:
Highest Degree Attained: Bachelors Willing to Relocate: No


Objective:
Highly motivated and creative
professional, offering 13 progressive
years of experience in the field of
marketing, advertising, product
launching, sales promotion, market
research, and management. Possess strong
work ethic and high degree of integrity,
which allowed returning to previous
companies and working with former
employers and clients. Recognized for
utilizing out-of-the-box techniques in
developing new strategies and promoting
a favorable company image in order to
meet company objectives and exceed
company goals.


Experience:
PROFESSIONAL EXPERIENCE

Senior Account Executive ~ NCC MEDIA
(NCC), ATLANTA, GA: Oct 2006–Present
- Oversee the strategic marketing
of cable advertising in Comcast’s
southeast and west regions to various
agencies and direct clients in order to
expand their reach and frequency as well
as maximize their GRPs and impression
goals
- Correctly formulate and present
various client-tailored network
promotions and sports sponsorship
packages, allowing clients to
successfully attain their target
demographics through targeted brand
associations
- Design and develop a
demographically, psychographically, and
geographically targeted media plans
using comprehensive research, such as
Nielsen, MRI, Scarborough, Claritas,
Polk Data, SMART Mapping and Cable Track
- Source, prospect, and capture
new business while maintaining focus on
existing account growth to accomplish
pre-established sales goals
- Plan and create strategies and
tactics for business plans to facilitate
accurate budgeting and forecasting for
NCC Media and its MSO business partners
- Ensure total client satisfaction
through strategic high-level sales and
negotiations with key decision makers
- Thrived as sales leader with key
management responsibilities for high-
priority agencies, ensuring achievement
of client goals regardless of who else
is on the account
- Carried out promotion
initiatives for Comcast’s advanced
advertising platforms, namely
XFINITY.net, Video On Demand (VOD), and
interactive TV (ITV), which were added
to a client’s media mix necessary in
expanding their media reach and brought
in new revenue stream to NCC and its MSO
partners
- Facilitated in launching the new
I+ initiative, wherein DirecTV and
telecommunication companies were
introduced for spot buying potential,
allowing clients to reach new households
that were previously not available on a
local basis
- Worked well with various
political clients and issue advertisers,
which resulted in numerous successful
campaigns
- Played an integral role in
achieving 114% of the 2010 multiline
budget that helped NCC reach the highest
billing year in the company’s history

Account Executive ~ PENSACOLA NEWS
JOURNAL (A DIVISION OF GANNETT CO.,
INC.), PENSACOLA, FL: Jun 2003–Jul 2006
- Performed effective marketing of
print and online advertisement for the
Pensacola News Journal, Newcomers Guide,
Family on Coast Magazine, Pensacola
Business Journal, Gosport, and Pelican,
significantly boosting revenue for
Gannett’s southeast region
- Conducted thorough evaluation of
competitive spending as well as utilized
ABC Audit, Scarborough, Claritas, and
various third party independent research
in executing comprehensive studies to
efficiently create the most
demographically and geographically
targeted plan for a client’s media
budget
- Significantly attained more than
125% of annual budget
- Led strategic efforts in
augmenting company revenue and upgrading
contract levels by improving the
national client list, which included
Dillard’s, Best Buy, Parisian, Sears,
and Circuit City, eventually receiving
the 2003 “Newcomer of the Year” award

Account Executive ~ NATIONAL CABLE
COMMUNICATION (NCC), ATLANTA, GA: May
2000–Jun 2003
- Effectively served as a liaison
between advertising agencies or direct
clients and cable system operators,
providing assistance to complicated
cable buys across the country, including
more than 2,000 unique cable systems
- Extensively utilized
psychographic information for the
development of strategic marketing that
created targeted promotions, sports
sponsorships and marketing messages,
which enabled clients to penetrate new
markets, introduce new products, and
drive sales
- Functioned as appointed team
leader of the BBDO Dodge, Chrysler, and
Plymouth account; administered the
implementation of advertising and
marketing plans that productively met
and exceeded client goals
- Earned recognition as the top
salesperson in the Atlanta office upon
achieving 190% of personal 2001 annual
budget

Media Planner ~ BBDO ATLANTA (AN AGENCY
OF THE BBDO WORLDWIDE NETWORK), ATLANTA,
GA: Feb 1999–May 2000
- Conducted planning of media for
more than 25 markets of the Texas Dodge
region which included negotiating
broadcast television, cable television,
radio, outdoor, print, and internet
- Performed strategic management
of more than $75 million and
professionally negotiated more than $12
million worth of added-value
- Ensured active participation in
the Houston Dodge Dealer Association
assessment to gain significant increase
in market spending from 1.5% to 2.0% on
each automobile which successfully led
to an increased advertising budget of
more than $9 million per year
- Exemplified skills in
negotiating sports advertising
partnerships with Houston Rockets, San
Antonio Spurs, Houston Astros, Texas
Rangers, and Dallas Stars, which
significantly increased branding with
major sports teams and exposure to the
male demographic
- Thoroughly performed extensive
research through the use of MRI, Media
Audit, Scarborough, Nielsen, and
Arbitron, to efficiently determine the
most targeted and effective media
outlets for the Dodge target demographic



EARLIER CAREER

Junior Media Planner ~ AUSTIN KELLEY
ADVERTISING (AN AGENCY OF THE IPG
GROUP), ATLANTA, GA: Jan 1998–Feb 1999
Sales Service / Internship ~ LANDON
MEDIA GROUP, LLC, ATLANTA, GA: Aug 1997-
Jan 1998



MILITARY EXPERIENCE

- Served in the United States Army
Reserve, eventually attaining the rank
of sergeant (E-5)
- Successfully accomplished six-
year active reserve duty in Bravo
Company, 489th Engineer Battalion
stationed at Conway, Arkansas in May
1997 and received Honorable Discharge in
September 1997


Education:
EDUCATION

BACHELOR OF ARTS IN JOURNALISM, DOUBLE
MINOR IN ADVERTISING AND PUBLIC
RELATIONS ~ 1995–1998
University of Arkansas at Fayetteville,
Fayetteville, AR

COURSEWORK FOR BACHELOR OF ARTS DEGREE ~
1992–1994
University of Arkansas at Little Rock,
Little Rock, AR


Affiliations:
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Skills:

CORE STRENGTHS

Strategic Planning and Implementation
Problem Resolution and Decision-Making
Product Management
Creative Thinking Skills
Hardworking and Dependability
Budget Control and Financial Projections


Additional Information:
-----


Reference:
Available upon request.


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