Marketing Director - Miscellaneous Resume Search
Marketing Director - Miscellaneous Resume Search
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Marketing Director Resume


Desired Industry: Miscellaneous SpiderID: 45066
Desired Job Location: Philadelphia, Pennsylvania Date Posted: 10/26/2010
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization:
Job Level: Management (Manager, Director) Willing to Travel:
Highest Degree Attained: Willing to Relocate:


Objective:
Accomplished marketing professional with extensive experience leading and managing marketing departments for international companies. Extensive marketing, communications and management experience to the achievement of exceptional brand equity, performance and profits. Seeking an opportunity to share talent, skills and knowledge with a company dedicated to customers, employees and coporate goals and objectives.



Experience:
LITECURE, LLC, Newark, Delaware • 2008 – Present
Start-up manufacturer of medical devices.

Director of Marketing: Define, structure and develop Marketing department, strategies, plans and SOPs for a start-up medical device manufacturing company. Supervise a staff of 4 and control a budget of $1.6M, resulting in achievement of consistent sales increases and out-performance of annual sales goals. Draft and drive annual plans for marketing, advertising, and public relations programs.
• Forge and execute strategies for multimedia marketing, advertising, sales promotions and PR strategies for 3 brands.
• Champion brand-building marketing campaign, resulting in positioning the veterinary brand as the dominant market leader.
• Facilitate company growth from $2M in 2007 to projected $20M in 2010.
• Lead winning marketing campaigns, resulting in the generation of 90% of all leads from June 2008 to present.
• Head promotions, resulting in more than 100 incremental sales from October 2009 to present.
• Spearhead more than 150 state, regional, national and international tradeshows, seminars and meetings, annually.
• Create and launch 2 specific trade show promotions for veterinary brand in 2010, resulting in more than 1,400 leads and 48 sales.
• Collaborate with sales department to clinch key customers including teams in all four major U.S. professional sports, the Women’s Olympic Basketball Team and both U.S and Canadian Equestrian Teams.

IMPERIALE CONSULTING, Blue Bell, Pennsylvania • 1994 – Present
Self-started consulting enterprise.

Marketing Consultant: Demonstrate entrepreneurial capability through provision of wide ranging services to manufacturing, retail, construction, service, wireless and web enterprises.





KRISTEN N. IMPERIALE • kimperiale@verizon.net • Page 2


PRIDE MOBILITY PRODUCTS, INC., Exeter, Pennsylvania • 2002 – 2006
Leading global manufacturer of mobility products.

Director of Marketing (2004 – 2006):
Direct the Marketing efforts of a $500 million dollar medical device manufacturing and distribution company, the largest in the World. To include the oversight of a 40 person department responsible for all Domestic and International Marketing and Strategic Planning to include analyzing and assessing industry, market and competitive trends in the development and placement of new and existing products and brands.
• Extensive Product launch, brand development and life-cycle experience lead to the successful launch of 26 New Products and a New Corporate Division in 2005.
• Development of comprehensive consumer based (pull) programs to support retail customers and drive sales. Elements of consumer programs: marketing materials, television commercials, radio scripts, newspaper scripts, media buys, web templates, in- store merchandising and POP materials. The signing of company spokesperson Ed McMahon served as the face and base of the demographic message.
• Development of Sales programs to educate, inform and launch new products, as well as spur Market growth of existing Brands and products. Marketing programs contributed $ 1.5 million in incremental sales, with significant increases in revenue and unit growth through critical assessment of needs, development of creative merchandising and media programs, bundled with special pricing arrangements.
• Defining and targeting New Niche markets, with the first Physician based program meant to educate and inform the Medical community of the Pride brands, products and services as well as industry trends, reimbursement rules and regulations.

Product Marketing Manager, Light Rehab and Retail Mobility/Design Team Manager (2002 – 2004):
Responsible for the brand/product marketing of the Corporate brand and three product lines of 49 products representing $300 million in sales revenue for the world’s leading manufacturer and distributor of mobility products generating sales of $400+ million annually.
• Work closely with sales in new product training, collateral material, CD’s, scripts, seminar outlines, web postings, and demonstrations.
• Work with sales to grow, Light Rehab sales, up 20% between, 2002 and 2003, Retail Mobility up 15% between 2002 and 2003, increased each division by double-digit growth 2003 over 2004.
• Analyze competitive product offerings in terms of features and benefits and review product sales monthly to establish trends and future product focus. Launched new products into the marketplace to replace existing products increasing annual unit sales for retail mobility by 6%.
• Oversee and lead an In-House Graphic Design team of ten and a Literature Distribution Department of fifteen, in developing, an average of 400 design requests per month and distributing an average of 2,500 literature requests monthly.
• Responsible for all corporate design work, provider (consumer) literature, and product collateral material for all four corporate divisions.

KEYSTONE AUTOMOTIVE OPERATIONS, INC., Exeter, Pennsylvania • 1998 – 2001
Leading global distributor of after-market automotive accessories.

Director of Corporate Marketing: Lead and manage a 25-person in-house marketing/advertising department for the world’s largest distributor/marketer of aftermarket automotive accessories.
• Develop and implement corporate marketing plans, supplier plans and retail plans (both push and pull strategies) to include: sales, communications, public relations, advertising, merchandising, planning and implementation of special events, national trade shows, and promotions.
• Formulation of pricing and profit structures, constructing and formulating all promotional activities, development of collateral material, establishing objectives, deadlines and all phases of 90 different marketing projects from concept to execution.
• Market/demographic specific consumer marketing, advertising, merchandising plans and promotions for both retail customers and company owned retail chain of aftermarket auto

KRISTEN N. IMPERIALE • kimperiale@verizon.net • Page 3

accessories. Promotions included in-store specials, promotions and merchandising, weekly newspaper inserts, and consumer based local and regional television and radio campaigns.
• Administered a $9 million-dollar budget, reducing expenses 10% per year while upgrading the quality of programs.
• Led a team, instrumental in the growth of the corporation from a $250 million dollar regional company to a $360 million dollar national company.
• Increased sales of marketing programs to customers by 15% and 12% in 1999 and 2000 respectively. National promotions led to $10 million dollars in incremental yearly sales.
• Strategically defined and positioned both a Business to Business (B2B) and Business to Consumer (B2C) Web site, exceeding goals and objectives.
• Produced a corporate video which was awarded a 2000, Northeastern Pennsylvania Advertising Award.
• Planned, organized and oversaw national meetings, special events and both domestic and international trade show exhibits.
• Managed and coordinated both land and sea VIP incentive trips for 500 people.

SBDC of Wilkes University, Wilkes-Barre, PA. – 1994-1998
Small Business Development Center at Wilkes University

Assistant Director/Business Consultant
• Management of 9 consultants and 3,000 business clients per year and a $250,000 budget.
• Consult with clients representing all business sectors on the development of business, financial, and marketing plans.
• Develop, facilitate and raise funds for training programs in the areas of sales, customer service, marketing, and advertising, statewide, regionally and nationally.
• National certification from the Kaufman foundation as a trainer in the areas of sales and customer service.
• Establishment of the regions first Family Business Awards Program and all aspects of promotion, advertising and marketing as well as planning of the black-tie event.

WBRE-TV, Wilkes-Barre, PA. – 1990- 1994
NBC Affiliate
Sales Representative
• Sales and production of multi-channel and multi-media advertising campaigns. Primary responsibilities of business growth and retention, and new business development on local and regional levels. Regional accounts included Pepsi and Ford.
• More than doubled ad dollar spending of two national accounts from $100 thousand dollars to $280 thousand dollars in three months time.




Education:
M.S., Organizational Management (in progress)
Misericordia University, Dallas, Pennsylvania
B.S., Marketing, Minor: Business Administration, Concentration: Advertising
King’s College, Wilkes-Barre, Pennsylvania


Skills:
• Demonstrate expertise in business development, operations establishment and direction, process improvement, policy development, program and project management, and fiscal oversight.
• Product management through development, branding, launches, multimedia marketing, advertising, promotions, lead generation, pricing, sales, public relations, and channel management.
• Specialize in multimedia marketing both electronic and print for B2B and B2C.
• Deliver winning sales numbers in challenging markets and economies.

Regional & National Leadership • Strategic & Tactical Planning • Market Segmentation & Expansions
• Client Acquisition & Retention • B2B & B2C ● Competitive Analysis
• Revenue Generation & Cost Savings • Budget Management • P&L● Creative Initiatives
• Talent Development • Goal Setting • Performance Management • Benchmarking● Communications
• Event Planning • Vendor Management • Streamlining
• Consensus Building • Problem Solving


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