Public Relations Director Sr. Manager - Computer Software Programming
Public Relations Director Sr. Manager - Computer Software Programming
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Public Relations Director/Sr. Manager Resume


Desired Industry: Computer Software/Programming SpiderID: 17790
Desired Job Location: Austin, Texas Date Posted: 12/17/2007
Type of Position: Full-Time Permanent Availability Date: Open
Desired Wage: $125,000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Masters Willing to Relocate: Yes


Objective:
Senior Marketing/Public Relations Manager with over twelve years of marketing communications/public relations experience for technology companies. Passion for educating markets about new technologies and best practices for approaching and implementing change. Published throughout both the real estate technology and nanotechnology markets, and has recently established a marketing/public relations consultancy in Santa Barbara. MBA in Global Management from the University of Phoenix, and a BA in pre-law from University of California, Santa Barbara. Also received several awards for leadership and exemplary service to the Santa Barbara community as Executive Director/Marketing Director for several local non-profit organizations. Minimum salary requirement, $100k.


Experience:
Partner
October 2007 - Present
Maven Marketing Solutions | Santa Barbara, CA
Partner in small marketing consulting firm specializing in advertising, direct marketing, and interactive and viral marketing for technology companies. Maven Marketing Solutions (MMS) is a marketing and strategic planning consulting firm dedicated to helping businesses of all sizes reach their potential. Our mission is to provide innovative and affordable marketing solutions for businesses to exceed their objectives and build for continued growth. Using proven techniques, we leverage your business knowledge to create effective marketing solutions that engage customers, outsmart competitors and drive sales.

Publicist
September 2005 - Present
Yardi Systems, Inc. | Santa Barbara, CA
Marketing Communications and Public Relations management for real estate industry’s leading asset and property management software solutions provider. Responsibilities include development and execution of strategic marketing plan and budget for fifteen vertical markets. Development and management of marketing communications strategy for each vertical market including advertising, PR, web content, brochures, white papers, editorials and newsletters. Management and creation of relationships with trade journal and business publications to place company articles and releases. Monthly ROI analysis and reporting for executive management. Monitor of internal and external brand strategy. Creation of customer presentations for use by the sales organization or corporate executives as needed. Management of company intranet and “Sales Tools” for sales organization. Development and creation of company newsletter for customers and prospects. Manage and direct freelance talent in support of various campaigns. Responsibility of $8M MarCom budget and supervision of four staff members.

Marketing Consultant
December 2004 – August 2005
McKeown Consulting: Marketing & Public Relations | Santa Barbara, CA
Specializing in strategic, on-line / direct marketing and public relations services to help grow businesses of all sizes. Clients include Santa Barbara Summer Solstice, From-My-Heart Thrift Store, Orijenelle Organizers, and more.

Director, Marketing & Public Relations
April 2005 – August 2005
Santa Barbara Summer Solstice Celebration | Santa Barbara, CA
Regional marketing/public relations for local non-profit, community organization, responsible for the nationally renowned Santa Barbara Summer Solstice celebration, including a parade and festival with over 1,000 participants and 100,000+ spectators from around the world. Responsibilities include all levels of management of marketing/public relations including website overhaul, advertising/media planning, direct marketing, vendor relations, as well as well as management of the product sales program designed to fund the celebration. Supervision of three staff members.


Marketing Communications Manager
7/2000 – 11/2004
Veeco Instruments Inc. | Santa Barbara, CA
Global marketing of AFM/SPM research products for publicly held, nanotechnology corporation (NASDAQ: VECO). Responsibilities entailed all levels of project management including; product-launch planning, competitive market analysis, budgeting, establishing advertising campaigns, public relations/publicity, website management, direct mail/promotional campaigns, trade show management, and sales operations support (forecasting, lead/contact management, etc.). Strategic and tactical experience with proven track record of high-impact, cost-effective marketing that produces results. Responsibility of $1.8M budget. Supervision of two staff members.

Marketing Communications Manager
7/1999 – 6/2000
Cox Communications | Santa Barbara, CA
Regional marketing and promotions of national, digital cable service. Established market objectives, assessed competitive environment, defined product implementation schedule, managed advertising/media relations as well as regional promotions. Coordinated marketing programs with multiple departments, managed corporate communications newsletter, as well as corporate events. P/L responsibility for $1.2M budget. Supervised three staff members.

Marketing Events Manager
6/1996 – 6/1999
Computer Motion, Inc. • Santa Barbara, CA
Marketing events manager for start-up medical robotics company. Managed international and domestic trade shows, seminars as well as annual international conference. Established and maintained strong relationships with clients, contractors and colleagues. Managed all aspects of large-scale events including corporate sponsorships, major subcontracts, international customer relations, advertising, publicity, etc. Responsibility for $500k budget. Supervised two staff members.

Executive Director
8/1995 – 8/1998
S.P.A.R.K.L.E. • Santa Barbara, CA
E.D. for the Santa Barbara Patriot Association for the Return of Kabooms to Light the Sky for Everyone (SPARKLE), a non-profit, all-volunteer group dedicated to the return of fireworks on the 4th of July. Developed grass-roots fundraising program with an all-volunteer staff to raise $80k annually to fund July 4th fireworks celebration. Managed all facets of the organization including marketing, advertising, public relations, government relations, fundraising, direct mail, event management, organizational management, etc. Successfully negotiated annual contribution from the City of Santa Barbara in the amount of $50k, in addition to fully funded police and fire department support. Managed $100k annual budget. Supervised 24+ all-volunteer staff.


Education:
• Masters of Business Administration, Global Management
University of Phoenix, June 2002

• Bachelor of Arts, Law & Society
University of California Santa Barbara, June 1996


Skills:
• Twelve years marketing management experience in advanced technologies markets with emphasis on business-to-business PR/Marketing Communications, brand management and analytics.
• Seven years strategic development and tactical implementation of world-wide marketing and development plans including budget management.
• Understanding of ad serving, CPM, CPC, CPA models and analytics technologies as well as market space, ASP business model and product life-cycles.
• Extensive experience with B2B copy writing and editing for product brochures, websites, newsletters, direct marketing campaigns and advertising.
• Experience working with product line management, product marketing, development engineering and international MarCom to bring products to global market.
• Excellent project management, organizational, interpersonal, analytical and presentation skills with the ability to foster internal support.
• Demonstrated ability to learn and communicate effectively about technical products, articulate customer requirements to engineering and integration staff, manage customer expectations, and lead business development initiatives.
• Proven record of achieving goals and high levels of quality work with minimal supervision. Cross-functional team player. Driven, high energy and out-of-the-box thinker.
• Detail oriented, organized and efficient. Comfortable and confident interacting with co-workers, the media and customers from the shop floor to CEO.
• Highly proficient in MS Office programs. CRM management experience with Sales Logix, Goldmine and Sales Force. Web publishing/graphics proficiency with Macromedia Dreamweaver, Yardi Portal, Adobe Photoshop and Illustrator. Skilled in database management, including Excel, Access, ACT, and Filemaker Pro.


Reference:
Available upon request.


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