Content Marketing Specialist job Houston Texas
Content Marketing Specialist job Houston Texas
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Content Marketing Specialist Job

Employer Name: Cornerstone Building Brands SpiderID: 9274095
Location: Houston, Texas Date Posted: 1/8/2020
Wage: Category: Marketing
Job Code: 2256
Number Of Openings: 1

Job Description:
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.

The Content Marketing Specialist has overall responsibility for the Content Strategy and Execution efforts for assigned marketing channels. Oversees the creation of compelling content in multiple formats to driver higher customer and prospect engagement resulting in more qualified leads and higher customer satisfaction. This includes ensuring optimized messages across all platforms including campaigns, websites, education, media and events to drive qualified leads and exceptional customer experiences aligned with business strategy and sales objectives.

Acts as business unit subject matter expert in content strategy, development, management and deployment.
Creates content plans, calendars and budgets designed to optimize lead and customer engagement for all brands, as well as identifies ways to re-purpose content.
Responsible for ensuring brand value proposition and key messages are appropriately communicated through all mediums.
Direct third-party content developers and copywriters to ensure messages are consistent and meet content strategy objectives
Works closely with Demand Generation and Product Management to develop Content strategies that optimize marketing performance outcomes.
Develop content assets for demand generation campaigns and serve sales teams with sales tools.
Determine content mix, media and distribution channel in partnership with
Demand Generation leader and/or the Center when applicable. Deeply understands customer personas and buying journeys to optimize content.
Ensure best practices for content optimization are implemented and executed.
Regularly monitors and reports progress of content performance.
Supports customer education efforts, including but not limited to topic identification and course creation.
Support ongoing customer and internal communication efforts.
Design, implements and maintains customer programs as needed.
Tracks project status in project management tool.
Act as a partner to the Center and support or advise as needed in all other marketing areas that support the customer or business including branding, advertising, media, collateral, events, literature, technology management, and digital.

Job Requirements:
Capabilities / Requirements:

Bachelorís Degree in Marketing, Communications, English or a related field
7-10 years of experience in a marketing, content development or communications role
Outstanding copywriting and creative writing skills
Strong understanding of demand generation best practices
Proven ability to translate features and benefits into compelling marketing copy
Exposure to paid search campaigns and search engine optimization
Demonstrates project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
Exhibits the ability to switch from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound Ability to work well and communicate effectively with colleagues at all levels of an organization

Work Samples:

Candidates must submit a minimum of two work samples for review, including one original content piece and one creative writing sample from an executed campaign. Examples: a press release or article, and an email promotion

Cornerstone Building Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required: 7
Education Required: Bachelors
Overnight Travel:
Vacation Time: 2 weeks / year

Job Benefits:
Health/Dental Benefits, Retirement Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance

Contact Information:
Contact Name: Jessica Reynolds Company Type: Employer
Company: Cornerstone Building Brands
City: Houston
State: Texas
Zip: 77064
Web Site:

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