Market Research Analyst job Irvine California
Market Research Analyst job Irvine California
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Market Research Analyst Job

Employer Name: SpiderID: 9207375
Location: Irvine, California Date Posted: 12/16/2019
Wage: $32.00 - $42.00 per hour Category: Marketing
Job Code: JN -122019-113921

Job Description:

Job Description:

This position focuses on understanding market priorities, trends, workflows, and growth plans through market research, SME interviews, partnership with sales, and client discussions - with the purpose of evaluating and creating new market, product and pricing opportunities that will help drive new market strategy. Identify areas of strategic growth by analyzing market trends and competitive gaps, industry workflows, customer requirements, and market whitespace. This position will be project based and research will result in a list of deliverables to be used the business for strategic positioning into new markets.

This position will collaborate with cross functional teams including other product managers, product development, marketing, sales, and others to develop complete view of market, sales enablement tools, and client-facing collateral.

Job Qualifications:

  • 3 + years related experience in product management or product marketing

  • Data and/or B2B solution experience preferred

  • Pragmatic Marketing certification preferred but not required

  • Excellent project management, organization and customer engagement skills

  • Excellent verbal, written, presentation, and group communication skills.

  • Ability to communicate with technical and non-technical audiences.

  • Proven ability to understand complex business and technical concepts and to be able to make good judgment decisions when faced with trade-offs.

  • Ability to work independently and maintain tight deadlines.

  • Strong results orientation with demonstrated track record of success; display orientation to profitability.

  • High degree of adaptability and ability to excel in dynamic, fast-paced and entrepreneurial environment.

  • Expected Deliverables:

  • Execute on strategic plan to define new market and solution opportunities. Deliverables include:

  • Market Definition

  • Segmentation

  • Trends, Demands, Imperatives

  • Market Problems

  • Landscape

  • Market Sizing

  • Key Players

  • Market Penetration

  • White Space Identification

  • Differentiation

  • Distinctive Competencies

  • Competitive Landscape

  • SWOT

  • Create sales enablement content for Solution Selling including the following deliverables:

  • Sales Training

  • Sales Training deck

  • Market Problem

  • Market Solution

  • Differentiation

  • Value Prop

  • Buyer Persona

  • User Persona

  • Package, Delivery

  • Sales Cycle

  • Talk Tracks

  • Battlecards

  • Layouts, Guides, FAQs, Toolkits

  • Prospect List

  • Work with Product Marketing Team to create client-facing collateral with the following deliverables:

  • Market Story Deck/Video

  • CoreLogic Landing Page

  • Data Sheet

Job Criteria:
Start Date:
Position Type: Contractor
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Catapult Solutions Group Company Type:
Company: Catapult Solutions Group

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