Regional Marketing Manager job Vancouver British Columbia
Regional Marketing Manager job Vancouver British Columbia
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Regional Marketing Manager Job

Employer Name: SpiderID: 9188085
Location: Vancouver, British Columbia Date Posted: 12/9/2019
Wage: Negotiable Category: Marketing
Job Code: R5126

Job Description:

The Regional Marketing Manager located in Alberta (Calgary or Edmonton) or Vancouver, is responsible for the coordination with Sales to ensure each residence has a healthy lead base that will drive occupancy gains and generate revenue within Alberta and BC. The incumbent is responsible for strategic planning and implementation of regional and local marketing programs including the integration with national programs. The Regional Marketing Manager has marketing budget accountability for their assigned regions and conducts program analysis as per the approved plans and budget. The Regional Marketing Manager provides support to the Senior Marketing Manager and/or Vice President - Marketing on ad hoc strategic Initiatives as required.

Key Responsibilities

  • Build and execute annual Marketing plans for all individual Revera retirement residences within their respective geographic region(s). The objective is to build brand equity, grow demand and increase marketing qualified lead bases (interested customers) to drive Sales conversion and contribute to occupancy and revenue growth.

  • Accountable for marketing budget including planning, investing, optimizing, forecasting and tracking of results.

  • Visit all residences within their portfolio with Regional Director of Sales for regular consultation and reporting on annual strategic marketing plans.

  • Accountable for compiling and sharing quarterly results, identifying key quarterly highlights and opportunities for improvement.

  • Act as Subject matter expert and strategist for marketing initiatives within the designated regional portfolio.

  • Identify, endorse and share marketing best practices through a variety of key communication forums.

  • Strong integration with regional teams at all key meetings representing marketing, and offering general business perspective to occupancy challenges and market conditions.

  • Strong integration with local residences, ensuring a minimum of 1 visit per quarter per residence with the respective Regional Director of Sales (RDS), travel budget permitting

  • Lead the strategic planning for regional and local marketing campaigns, securing alignment from key stakeholders.

  • Responsible for local and regional marketing programs from end to end (planning, execution, production, and measurement.)

  • Track, monitor, compile and share results (New Leads, Conversion & ROIs) for marketing programs on a quarterly basis. Leverage insights to support future marketing planning, proposals and recommendations.

  • Work with the Digital Team to enhance our local and regional digital marketing presence and own the sharing of results.

  • Endorse and activate all national marketing programs within the defined region(s) as per direction from Senior Marketing Manager.

  • Enable Sales with standardized Sales collateral and brand activation programs.

  • Support specific ad hoc Support Office Marketing initiatives as needed to reach Marketing or Business Division annual goals.


  • Business Degree or Diploma focused in Marketing

  • 7-10 years of marketing experience; local campaign development and execution is an asset

  • Traditional media planning and buying (newspaper, direct mail, flyers, radio) and experience with media vendor management

  • Exposure to Online/Digital Media strategy is considered an asset

  • Exposure to account management in a franchise/retail environment is considered an asset

  • Travel is required at a minimum of 50%. Travel to visit Revera retirement residences located within designated portfolio, Support office (Mississauga, ON) and meetings or conferences as required

  • Some weekend or evening work may be required

Job Criteria:
Start Date: asap
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Revera Inc Company Type:
Company: Revera Inc

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