Senior Corporate Communications Specialist job Palo Alto California
Senior Corporate Communications Specialist job Palo Alto California
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Senior Corporate Communications Specialist Job

Employer Name: GWC Global Inc SpiderID: 8718924
Location: Palo Alto, California Date Posted: 6/7/2019
Wage: 230,006.00 Category: Marketing
Job Code: 156695
Number Of Openings: 1

Job Description:
Establish new strategic customer relations for GWC's office and forge a stable relation with current clients by visiting, meeting and event planning.

Develop public picture of GWC as a brand of innovative hi-tech health care products company; be a key member of a cross functional team that develops and executes go-to-market strategies for GWC' technology in the worldwide markets.

Rapidly evaluate market opportunities through researching market segments, policies, regulatory environment, economics, and competition, and identify key drivers and value propositions

Collaborate with in-house team to develop internal and external communication strategy goals for the purpose of identifying audiences for marketing efforts and ensuring revenue objectives are achieved in the most efficient and timely manner

Identify and build business partnerships and opportunities in the digital health ecosystem.

Perform financial modeling to analyze opportunities, and associated risks; work in partnership with marketing team in multi-cultural global environment to develop and execute marketing strategy including thought leadership and campaigns aligned

Respond to inquiries from various internal and external parties including senior personnel, potential collaborators, and media for the purpose of providing information and/or direction.

Research and advise GWC on local, national, or international factors affecting the business development with existing and new clients.

Formulate strategies to identify potential markets and develop company brand for GWC' products and services.

Identify and formulate marketing activities and policies to promote GWC products and services

Develop process and documentation for efficiently qualifying business opportunities.

Coordinate with engineers to scope product-to-market fit and specifications; identify, develop, or evaluate marketing opportunities, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Initiate market research studies and analyze their findings and deliver analysis reports; draft written content to deliver major announcements to corporate clients through GWC's global social media channels, including but not limited to: Google +, Facebook, Instagram, YouTube, Twitter etc.

Coordinate media relations and public relations for the purpose of assisting as liaison with corporate entities as well as prominent individuals within various industries and advising staff on public relations implications of policies and programs; lead and guide business development team on client pitch support. Provide input to partners and its team on marketing and communication strategy to maximize their ability to win pitches.

Conduct post-mortems on key pitches to strengthen firm's profile externally and internally; attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of GWC'

Research and compile data from a wide variety of sources for the purpose of analyzing issues, ensuring compliance with various policies and procedures, and monitoring current trends.

Collect and analyze data on customer demographics, preferences, and needs, to
Identify potential markets.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals; develop and implement procedures for identifying advertising needs.

Measure the effectiveness of marketing, advertising, and communications programs and strategies; and he/she will be in charge of strategic planning
for our business development initiative in bay area, to increase GWC's competitiveness and market awareness.

Job Requirements:
Job entails working with and requires Bachelor's degree or foreign academic equivalent in public relations, communications, or Business/Marketing or a related field and 5 years of progressive, post-baccalaureate experience in public relations or communications positions or related occupations to include 3 years working with draft written content for social media, communication strategy, client pitches, develop company brand, multi-cultural global environment, evaluate marketing opportunities and deliver analysis report. Employer will accept any suitable combination of education, training or experience. This should be read to mean that the employer requires: Bachelor's degree or foreign academic equivalent in Public Relations, Communications, Business/Marketing or a related field with 5 years of progressive, post-baccalaureate experience in public relations or communications positions or related occupations.

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required: 5
Education Required: Bachelors
Overnight Travel: None
Vacation Time: Negotiable / Other

Contact Information:
Contact Name: Nancy Li Company Type: Employer
Company: GWC Global Inc.
City: Palo Alto
State: California
Zip: 94303

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