Email Marketing Manager job Manchester Connecticut
Email Marketing Manager job Manchester Connecticut
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Email Marketing Manager Job

Employer Name: SpiderID: 8460209
Location: Manchester, Connecticut Date Posted: 3/5/2019
Wage: Negotiable Category: Marketing
Job Code: R-04978

Job Description:

Email Marketing Manager

The Email Marketing manager will own Email and SMS marketing to drive sales, traffic, and customer loyalty/retention to maximize the value of our database. The role will focus on creating the optimal mix of frequency, timing, and content to better engage our audiences. As a core contributor of Bob's Omni-Channel strategy, the Email Marketing Manager will ensure these programs are in line with the brand message and overall business goals. As a result, qualified candidates must have strong analytical skills while providing innovative recommendations for content and campaign messaging. This is an excellent opportunity for a dynamic self-starter to make a big impact in a growing top 100 Furniture Retailer.

Job Responsibilities

  • Maintain an Email and SMS calendar that aligns with the overall advertising calendar

  • Partner with and leverage internal teams to help drive agenda and implementation

  • Develop an audience segmentation strategy and drive opportunities to grow the database

  • Provide recommendations for optimal subject lines and content

  • Drive creation process-gather assets from creative teams and populate templates including creating tags for Ad Server integration

  • Follow through approval, edit, and proofing process

  • Schedule deployments and ensure successful delivery

  • Recommend, implement and iterate ongoing testing programs

  • Ensure campaigns are in compliance with CAN-SPAM and privacy best practices

  • Optimize current triggered based Email and SMS as well as provide recommendations and implement new triggers

  • Further define KPIs and establish stretch goals

  • Prepare monthly reports to analyze data from campaigns in order to identify weaknesses and opportunities

  • Drive growth through innovative strategies

Required Qualifications

  • Experience with Email and SMS design, segmentation, and operational best practices

  • Basic knowledge of HTML

  • Expertise in delivery and engagement metrics

  • Proven experience working with an ESP and Email Tools (Listrak, Bronto, Cheetahmail, Bluecore) as well as SMS Providers

  • Familiarity with online marketing analytics tools (Google Analytics 360 and DoubleClick)

  • Excellent written communication and copywriting skills

  • Seasoned in managing timelines, delivery, dependencies, communication across teams

  • Thrive in a high performance, fast‐paced, entrepreneurial environment

  • Balance multiple projects and meet necessary deadlines with limited supervision

  • Experience preparing reports/presentations for Senior Management

Preferred Qualifications

  • 3+ track record of success in driving Email and SMS Marketing results

  • BS degree in Marketing or relevant field

  • Past experience at a Retail or ecommerce business

  • Experience managing robust Email and SMS Marketing Programs including triggered base behavioral marketing

  • Experience in developing segments through a Customer Data Platform or Customer Relationship Management platform

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Bob's Discount Furniture Company Type:
Company: Bob's Discount Furniture

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