VP of Marketing - Cannabis job San Diego California
VP of Marketing - Cannabis job San Diego California
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VP of Marketing - Cannabis Job



Employer Name: John Marshall SpiderID: 8423412
Location: San Diego, California Date Posted: 2/18/2019
Wage: $125K plus benefits Category: Marketing
Job Code:
Number Of Openings: 5

Job Description:
Our client, a rapidly-growing vertically integrated company in the cannabis industry, is seeking an experienced Vice President of Marketing for their rapidly expanding operations.

The Vice President of Marketing will be a senior member of the corporate team, responsible for using market research and analysis to direct marketing strategy and planning. This position will manage the production of all promotional materials and marketing campaigns.

The successful candidate will drive the company's achievement of customer acquisition and brand awareness working alongside the sales team to meet company objectives.

Job Duties and Responsibilities:

Execute in-market consumer facing events.
Implement, monitor, and protect the look of our brand with the goal of increasing consumer awareness, maintaining strong merchandising standards, and ensuring maximum sell-thru.
Execute local marketing plan developed by corporate including, but not limited to: event activation, promotions, grassroots marketing, sampling events, etc.
Measure proven success of local marketing efforts and make suggestions for improvements.
Build strong relationships with all applicable accounts - be a positive face for our brand.
Create and manage local marketing budget.
Recommend viable local marketing opportunities unique to region.
Work closely with sales and distribution teams to support and enhance their efforts through marketing efforts.
Create weekly market reports recapping local efforts, identifying opportunities, and communicating project status.
Develop Marketing Strategy to increase awareness, acceptability, and loyalty from consumers to the brand.
Develop Marketing Calendar and execution of all promotional/advertising and communications for in-store, digital, social media, etc.
Work closely with the Marketing Team to lead, create, manage, control, and execute marketing plans.
Bring creative and innovative ideas to the team to stay relevant in a competitive industry.
Support product development efforts to improve existing products and introduce new products by ensuring a strong brand fit and business need.
Lead marketing efforts in R&D strategy including brand positioning, product development, menu, promotions, and advertising.
Be excited and aggressive, ready to hit the ground running and employ all efforts to increase market share and brand recognition.
Fully willing to support the sales team and drive sales fast.
Able to maintain constant and open communication with direct reports, as necessary.
Must possess a positive outlook and personality to encourage, support, and mentor all direct reports.
Required Skills and Qualifications:

Bachelorís degree in relevant field. Masterís degree in Business Administration, Marketing or related field is a plus.
10 years of progressive marketing experience- preferably in marketing, promotions, customer marketing, or brand management role.
Excellent written and verbal communication skills.
Extremely reliable, responsive, accountable.
Minimum of 10 years related marketing experience and recent marketing experience within a leadership role
Event/Trade/Field Marketing Experience.
Strong business acumen.
Strong presentation skills.
Current Expertise-level abilities with MS Office, and experience with Adobe Illustrator and MS Publisher a plus.
Strong understanding of customers, market dynamics, and requirements.
Must successfully pass a background check.
Compensation: $125K plus benefits

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Ind-123

www.CannabizTeam.com


Job Requirements:
Bachelorís degree in relevant field. Masterís degree in Business Administration, Marketing or related field is a plus.
10 years of progressive marketing experience- preferably in marketing, promotions, customer marketing, or brand management role.
Excellent written and verbal communication skills.
Extremely reliable, responsive, accountable.
Minimum of 10 years related marketing experience and recent marketing experience within a leadership role
Event/Trade/Field Marketing Experience.
Strong business acumen.
Strong presentation skills.
Current Expertise-level abilities with MS Office, and experience with Adobe Illustrator and MS Publisher a plus.
Strong understanding of customers, market dynamics, and requirements.
Must successfully pass a background check.


Job Criteria:
Start Date: 18-Feb-2019
Position Type: Full-Time Permanent
Years of Experience Required: 10 or more
Education Required: Masters
Overnight Travel:
Vacation Time:


Job Benefits:
Health/Dental Benefits

Company Profile:
We are a staffing and executive search firm working exclusively in the cannabis industry at CannabizTeam.

Contact Information:
Contact Name: CannabizTeam Company Type: Recruiter
Company: CannabizTeam
City: San Diego
State: California
Zip: 92126
Web Site: https://www.cannabizteam.com/

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