Marketing Specialist job Halifax Nova Scotia
Marketing Specialist job Halifax Nova Scotia
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Marketing Specialist Job

Employer Name: SpiderID: 8237647
Location: Halifax, Nova Scotia Date Posted: 12/6/2018
Wage: $14/hour Category: Travel Agent
Job Code:
Number Of Openings: 1

Job Description:
Company operatin g name: Pi Yao International Travel Inc.
Business address: 5949 College, Halifax, NS B3H 1X6
Title of the position: Marketing Specialist (NOC 1123)
Terms of employment: Full-time, permanent
Language of work: English
Salary: $14/hour
Contact email:
Location of work: 5949 College, Halifax, NS B3H 1X6
Company information:
In order to explore the tourism market potential of Eastern Canada, Pi Yao International Travel
Inc. was established as the first travel consulting company mainly targeting Asian community in
Maritime Provinces. Our services include tourism, air tickets, hotels, and so on, focusing on the
development of local sight-seeing tours and business affairs.

Job Requirements:
Job duties
(1)Research, execute, and monitor all aspects of digital advertising to ensure that results are
aligned with Pi Yao's goals and objectives
(2)Ensure the accuracy of all aspects of d igital content management, including but not limited to
tourism websites, third-party websites, review websites, and business listings, etc.
(3)Attend local and international trade shows to promote destination travel to Canada as assigned, develop relationships with South-Asia travel agencies to attract South-Asia tourists
(4)Build and maintain relationships with contractors, digital marketing and technology a gencies,
agency partners and tourism industry stakeholders to create digital content, including blog posts,
web copy and other marketing materials
(5)Manage the creation, production, deliv ery and evaluation of consumer marketing programs
involving the translation of business objectives into creative strategies and tactics
(6)Act as the marketing program liaison for internal teams as well as key productio n liaison with
agency partners on the execution of creative marketing campaigns
(7)Gather and analyze information on customers’ needs and prefer ences, as well as
demographics, travel habits, with the goal of identifying marketing trends for tourism
(8)Implement Pi Yao’s brand strategies, policies and standards, as well as ensure trad emark and
copyright regulations are effectively and consistently adhered to in all marketing programs
(9)Manage the execution of our Social Media strategy with managing, monitoring and respo nding
to community postings on all channels – including Facebook, Twitter, Instagram, YouTube and
new channels as appropriate
(10)Continually keep abreast of content marketing trends, including keeping a pulse on potential
collaborative opportunities with partners within the tourism, endemic and other brand aligned
(1) College di ploma is required
(2) Minimum of three years of m arketing experience
(3) Demonstrated cross-functional collaboration skills
(4) Be able to work in a fast-paced environment with t ight deadlines and budgets

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Jianing Cao Company Type: Employer
Company: Pi Yao International Travel Inc.
City: Halifax
State: Nova Scotia
Zip: B3H 1X6

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