Senior Director, Brand Marketing - Sheraton - JW Marriott Houston (18001JU4) job
Senior Director, Brand Marketing - Sheraton - JW Marriott Houston (18001JU4) job
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Senior Director, Brand Marketing - Sheraton - JW Marriott Houston (18001JU4) Job

Employer Name: JW Marriott Houston SpiderID: 7695511
Location: Houston, Texas Date Posted: 6/27/2018
Wage: Category: Management
Job Code:

Job Description:

Here’s To Your Journey with Marriott Hotels Resorts Suites

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

The JW Marriott Houston located at 5150 Westheimer , Houston, TX 77056 is currently hiring a Senior Director, Brand Marketing - Sheraton.

Responsibilities include:

The Senior Director, Brand Marketing (Sheraton) is the strategic and integrated marketing lead for the Sheraton brand and is a key member of the brand marketing leadership team. This position is responsible for developing distinct marketing strategies and plans and overseeing brand marketing programs and budgets for the Sheraton Hotel brands. He/she will provide consumer and channel marketing expertise, develop communication platforms and work cross functionally to ensure brand voice and messaging is pulled through in digital and traditional channels such as and social media sites.

This position will partner with brand management and other key stakeholders, including global marketing, ecommerce, public relations and owner/franchise service, to support brand business plans and drive brand preference and profitability. In addition, this role will lead the Sheraton Hotels marketing team and will set clear and manage the activities of individual contributors.

Core responsibilities for this position include:
Establishing and executing brand-wide marketing plans, strategies and programs via direct and cross-functional resources to achieve marketing objectives and to drive overall brand performance
Managing the Sheraton Hotels marketing team, including cross-functional teams. Serving as a main point of contact for marketing agencies for Sheraton Hotels brand
Managing marketing program budgets and scorecard results

4-year degree from an accredited university in Business Administration, Marketing, or related
10+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.


Establishing and executing brand-wide marketing plans, strategies and programs
Determines and drive effective marketing approach for the brands across all consumer-facing touch points in collaboration with global marketing, brand management, public relations, ecommerce, owner/franchise services, sales, field marketing, continental teams and other organizations, to support the positioning and growth of both brands.
Serves as central point-of-contact for marketing the brands to drive differentiation and activation of the Sheraton Hotels brands
Ensures oversight and business expertise to ensure the successful execution of brand marketing strategies and programs.
Develops marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
Collaborates with key stakeholders (especially with new portfolio & platform teams) to develop, create and deliver brand specific marketing program results including brand voice, messaging, creative platforms, advertising, public relations, promotions, brand experience partnerships, paid search, experiential marketing and events, direct marketing, website development (including HWS), digital and social media, channel planning and optimization, media mix/planning, continental/regional pull through strategies and tool content development.
Interfaces heavily with continental Vice Presidents of Brand, Marketing and eCommerce to develop and execute appropriate marketing strategies and plans globally for Sheraton Hotels, globally.
Develops communication and marketing briefs.

Manages marketing program budgets and scorecard results
Develops annual marketing program budgets and allocate budgets by program based on marketing plans. Maintain tracking and reporting of key budget operational processes and reports throughout the year.
Works with Insights Strategy and Innovation, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year.

Managing the marketing team, including cross-functional teams
Hires, develops and inspires high performance marketing associates in accordance with company policies.
Assigns work and manage processes and activities to ensure deadlines are met, high quality work is delivered and business results are achieved.
Partners with and manages the scope of work assigned to agencies – including media, creative and social media.
Identifies “best in class” marketing practices and share learnings as appropriate.

Ability to synthesize and interpret information, communicate actionable insights, and develop a 1-2 year marketing plan based on those insights
Proven ability to lead and work with cross-functional teams in support of specific business priorities
Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
Experience identifying need for and interpreting customer research and marketing analytics
Proven ability to develop successful, consumer-insight driven brand campaigns and programs with budget of at least $10M
Must be skilled in developing and executing integrated marketing communications approaches, to include TV, print, online, experiential, direct marketing, etc.
Must have experience managing media plans, creative development and production for both online and offline communications


Building Relationships

Customer Relationships
Shows an understanding of the needs of different customer/stakeholder segments and develops appropriate service strategies.
Creates a service‐oriented environment and empowers others to build strong customer/stakeholder relationships.
Monitors customer/stakeholder feedback and metrics to improve service delivery.
Uses appropriate risk management resources when serious customer/stakeholder situations occur.

Global Mindset
Creates and coaches others on promoting an environment where everyone is valued and included.
Champions the Company culture of service, opportunity, respect, and fair treatment.
Ensures processes are in place to address concerns related to equity and fair treatment.
Brings together people with diverse backgrounds to drive innovation and engagement.
Establishes diverse partnerships across the industry, profession, and Company.
Champions the attraction, development, and retention of a multicultural and multigenerational workforce.
Ensures that all associates have the opportunity to achieve their full potential.
Implements programs that promote inclusion and engagement.
Ensures strategies are in place to promote inclusion, enhance engagement, and maximize business results.

To apply now, go to:

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others. Visit
to learn more about our workplace culture and career opportunities.

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So, we ask, where will your journey take you?

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Contact Information:
Contact Name: Marriott Internalnational Company Type: Employer
Company: JW Marriott Houston
City: Houston
State: Texas
Zip: 77056
Web Site:

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