Senior Marketing Specialist job San Francisco California
Senior Marketing Specialist job San Francisco California
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Senior Marketing Specialist Job

Employer Name: SpiderID: 7132795
Location: San Francisco, California Date Posted: 12/1/2017
Wage: Negotiable Category: Insurance
Job Code: 17002NX

Job Description:

We are looking for a customer focused marketer who can bring creative solutions and strong project management skills to support a growing health care business segment and sales team.

As part of the San Francisco-based, strategic marketing team, this role will contribute to the development of programs and services that support our Small Business sales and account management teams statewide. This role will focus on creating a variety of tools and experiences that uniquely express Blue Shield's mission, vision and capabilities to key audiences including brokers, consultants, employer groups and members.

This is an exciting opportunity for an experienced marketing professional with excellent communication and project management skills to gain a deep understanding of a variety of key functional areas at Blue Shield. Ideally suited for a curious and imaginative self-starter who is passionate about health care and marketing.

* Day to day management of business needs supporting sales and account management teams selling and retaining small business customers, assisting with management and distribution of print and digital marketing assets.
* Collaborate with key cross functional teams - including sales and account management, creative, operations, product, digital, communications, and legal - to develop marketing content for multi-channel distribution.
* Maintain web-based content and printed materials for quarterly product cycles.
* Partner with other lines of business for marketing content development, document management and distribution.
* Contribute to the ongoing effort to represent Blue Shield's mission, vision, clinical story, network, products, and experience in the market.
* Support the development and implementation of digital tools for internal and external users.
* Work on special projects as designated by manager.

Preferred skills, knowledge, and ability requirements:
* Knowledge of marketing principles and demonstrable ability to apply them strategically and tactically in the heavily regulated health care plan market.
* Proven success in meeting campaign and/or project goals and objectives, timelines and budgets.
* Excellent collaborative, communication (verbal and written), and presentation skills.
* Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines.
* Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously.
* Extreme attention to detail and willingness to roll up your sleeves.
* Strong work ethic and positive attitude, capable as a team player and working independently.
* Strong data analytical skills, with the ability to process and present reports.
* Highly proficient in MS Office (Excel, Word, PowerPoint, Outlook, SharePoint, Project).

Preferred Education/Experience:
* Bachelor's degree in Marketing or other related business field
* 2-4 years B2B marketing experience, health care industry preferred
* 2-4 years project management experience working with cross-functional teams

Job Criteria:
Start Date: ASAP
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Blue Shield of California Company Type:
Company: Blue Shield of California

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