Associate Brand Manager Retail job Lisle Illinois
Associate Brand Manager Retail job Lisle Illinois
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Associate Brand Manager Retail Job

Employer Name: SpiderID: 6477982
Location: Lisle, Illinois Date Posted: 6/27/2017
Wage: Negotiable Category: Wholesale
Job Code: 29941BR

Job Description:


McCain Foods USA in Lisle, IL is looking for an Associate Brand Manager for our Retail Marketing Department. Reporting to the Senior Brand Manager - Retail Potatoes, the individual will support marketing across McCain and store brands within the retail portfolio for both potatoes and prepared foods. The Associate Brand Manager will act as a partner to sales, supply chain, and other functional groups within the organization. Responsibilities include supporting customer-driven new item launches and private label item maintenance, sales forecasting, sales and share reporting, and customer-focused communications.

ESSENTIAL DUTIES & RESPONSIBILITIES (list by order of importance):

  • Execute retail private label business and marketing objectives, strategy and tactics across McCain retail potatoes and prepared foods portfolios.< >Assist in the development of business reviews, Annual Operating Plan (AOP) and Long-Range Plans (LRP).Maintain current business, including management of product, specification, and packaging changes.Serve as subject matter expert on retail private label while building true partnerships with sales and relevant business teams that deliver plans and ensure consistent high value for retail.Develop key insights to increase relevance of product line to high value customers and help coordinate efforts to implement across cross functional groups.Assess and provide recommendations for Requests for Proposals (RFP) and new business opportunities.

  • Utilize strong strategic and communication skills, along with the ability to assemble and motivate cross-functional teams.

  • Lead and manage project teams to execute new private label product launches, packaging designs, artwork approvals, SKU and materials management changes and financial feasibility exercises.

  • Execute internal processes and reviews, including Cost & Feasibility Requests (C&F), Material Change Authorizations (MCA) and Material Master Request Forms (MMRF).

  • Grow sales and profits of product portfolio by utilizing insights of customer and sales teams

  • Assist in improving portfolio profitability through formula consolidation, SKU and customer rationalization.

  • Address customer and sales inquiries and develop customer product presentations; work closely with sales to ensure proper and timely customer communication.

  • Support monthly demand planning process by preparing monthly SKU forecasts and participating in consensus activities.

  • Manage marketing spending budget and reports on spending results and return on investment (ROI).

Manage quarterly competitive review and reporting.

  • Examine the competitive landscape for risks and opportunities, calling attention to competitive activity.

  • Establish a schedule for product reviews with key stakeholders.

  • Coordinate cuttings, including procurement of samples, documents, and review protocol.

  • Identify quality issues or competitive opportunities relative to national brand standard.

  • Provide follow-up reporting to the team.

    • Support monthly business review data for deeper analysis and commentary by Senior Brand Managers.

      • Leverage both quantitative and qualitative inputs to develop a deep understanding of competitive, market and category dynamics.

      • Support the preparation of general business analysis and reporting (sales, profitability, competitive activity, promotional results, etc.).

      • Prepare and advise on category trends and business performance utilizing internal and external data sources (SAP, IRI custom & syndicated data, consumer household panel, etc.).


    To perform this position successfully, an individual must be able to perform each job duty satisfactorily.

    The requirements listed below are representative of the knowledge, skills, and/or abilities required.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

    Required Education, Knowledge, Skills & Abilities:

    • Bachelor's or advanced degree in Marketing, Business Administration, or related field (MBA preferred).

    • Minimum 1 year of Marketing, Brand, Category Management or relevant Retail channel business experience with a focus on Grocery, Drug, Mass and Club channels, and preferably experience with a leading Consumer Packaged Food company. Private Label, Food, Frozen category and/or Foodservice Marketing experience a plus.

    • Self-starter and independent thinker with the ability to understand business fundamentals from an opportunity or challenge perspective, then convert that insight to sustainable strategies and action plans for growth.

    • Entrepreneurial approach to driving a business with an ability to influence the organization.

    • Possesses financial and strategic acumen, analytical abilities, effective communication skills, problem solving abilities and capable of both independent decision making and driving a project through to completion.

    • Strong project management skills and the ability to prioritize and multitask against several complex projects at a time.

    • Flexibility to manage challenging timelines and juggle multiple projects and priorities.

    • Familiarity with syndicated data systems (IRI, Consumer Household Panel, etc.), leveraging primary consumer research and manipulating various data sources to generate business insights.

    • Desired Behavioral Competencies: Ensures Accountability, Collaborates, Courage, Customer Focus, Being Resilient, Drives Results.

    • Computer proficiency in Excel, PowerPoint and Word.

    • Ability to travel up to 10%.


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • While performing the duties of this job, the employee is frequently required to use hands and fingers to operate a computer keyboard, mouse and telephone.

    • Requires visual acuity to focus on desktop and/or laptop computer screen.

    • Requires standing and sitting for prolonged periods of time, talking and listening.


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Typically work is in an office environment where the noise level is moderate.

    • Office is moving in 4-6 months, location remaining in the West Suburbs.

    Job Criteria:
    Start Date:
    Position Type: Full-Time Permanent
    Years of Experience Required:
    Education Required:
    Overnight Travel:
    Vacation Time:

    Contact Information:
    Contact Name: McCain Foods Company Type:
    Company: McCain Foods

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