Senior Manager Integrated and Digital Marketing job Illinois Illinois
Senior Manager Integrated and Digital Marketing job Illinois Illinois
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Senior Manager Integrated and Digital Marketing Job

Employer Name: SpiderID: 5933676
Location: Illinois, Illinois Date Posted: 1/26/2017
Wage: Negotiable Category: Wholesale
Job Code: 27841BR

Job Description:


The Sr. Manager, Integrated Marketing and Communications will establish the Integrated Marketing department as a "center of excellence" and resource for the brand/business teams - establishing strong processes and guiding the organization in continually improving the effectiveness and efficiency of communications for both its Foodservice (primary) and Retail (secondary) businesses. In particular, this person will help McCain advance its efforts in Direct to Operator marketing, digital and database marketing. This individual will also strive to create connectivity across the Marketing organization through annual planning and Marketing calendar development. This individual will have one or more direct reports.


  • Leads Integrated Communications Planning process; develops and communicates annual Marketing Calendar to stakeholders.

    • Provides day to day integration with internal "client" groups (Customer and Brand Marketing, Innovation and others) and with our agencies to help ensure consistency of brand messaging, look and feel in communications.

  • Leads overall Agency management process and ongoing relations.

  • Leads strategic thinking on optimal digital communications/web strategy, database development and management and integration with CRM tool for lead dissemination.

    • Develops and manages customer database(s).

    • Leads the creative and functional development of web portals associated with customer programs as needed.

    • Coordinates marketing-driven web content which optimally represents McCain Foods USA. Analyzes and measures web performance against key objectives and reports out to stakeholders.

    • Partners with Sales Planning to create qualified lead dissemination process.

  • Manages McCain's corporate brand in the US marketplace.

    • Stewards and monitors McCain Corporate Brand Standard development/adherence.

    • Coordinates and manages external brand presence - Regional Distributor Food Shows, National Account show support, other.

  • Manages and optimizes McCain value added tools (Insiders Club, Merchandising Program, Custom POS) and POS fulfillment services and associated vendors.

  • Develops, optimizes and manages digital Sales support tools (Sales Portal, McCain Mobile Toolbox).

  • Stewards GS1 image library development and ongoing management.

  • Manages McCain US' presence on the Global Commercial Hub (The Pulse).

  • Proactively brings forward breakthrough technologies/capabilities and best practices that maximize ROI.

  • Manages Integrated Marketing personnel to obtain maximum benefit through organization, training and leadership.

  • Develops and manages Integrated Marketing budget.


  • A bachelor's or advanced degree in Marketing, Business Administration, Communications, or related field (MBA preferred).

  • 10+ years of Marketing experience with substantial recent time within that leading Integrated Marketing activities.

  • A proven track record in Foodservice or other business-to-business environment.

  • Strong database/analytic knowledge and the ability to adapt this knowledge to improve program development and reporting.

  • Well-rounded knowledge of functional and creative development of websites and portals and digital marketing tools.

  • Strong understanding of creative and production processes, trends and terminology - with an eye towards continually driving cost savings/efficiencies.

  • Strong collaborative and relationship-building communication skills.

  • Advanced project management, verbal, written and presentation skills.

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: McCain Foods Company Type:
Company: McCain Foods

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