Director of Digital Marketing job Chicago Illinois
Director of Digital Marketing job Chicago Illinois
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Director of Digital Marketing Job

Employer Name: SpiderID: 5891473
Location: Chicago, Illinois Date Posted: 1/16/2017
Wage: Negotiable Category: Wholesale
Job Code: 1728BR

Job Description:


The Director of Digital Marketing is responsible for the collaborative creation, development, execution and measurement of the digital marketing strategy for Valspar Consumer brands. This role will provide ongoing leadership, vision and support to the Digital Marketing team to assure attainment of business objectives, as well as the day-to-day execution of digital initiatives across defined digital properties. In this role you will work closely with business leaders to understand specific marketing goals and objectives, focusing on partnering with business teams to educate, guide, set and deploy strategies and tactics to drive growth in alignment with division objectives. As a key member of the digital marketing leadership team, you will structure and lead digital marketing presentations, guiding the team through collaborative discussions and making complex decisions. Additionally, this role will manage the digital marketing team to maximize sales and profitability, while supporting the diverse needs of the business and brand initiatives. This role will ensure that all digital projects and initiatives are accurate, relevant, and reflective of Valspar brands and optimized for conversion and revenue maximization.
Responsibilities may include recommending digital marketing strategies and philosophies, partnering with senior management, and working to develop and adjust business plans.


  • Supports the Director of Brand Integration in the planning and strategy development of all Valspar Consumer digital channels, working closely with business and agency partners.

  • Manages a team of digital marketers; maintains project calendar to facilitate prioritization and resource allocations.

  • Provides leadership and direction to digital team members with regard to digital strategy, emerging platforms, project prioritization, including identifying goals, KPI's, timelines and strategic alignment with campaigns and initiatives, in addition to general team initiatives.

  • Supports international regions with digital planning and development, i.e. consultation of plans and strategies, budget recommendations, distribution of final plans from other regions and sharing of assets, plans and strategies.

  • Establishes and monitors metrics to track performance, establishes cadence for review, assesses and reports on external trends and competitors and recommends strategies to improve and optimize; suggests revisions to the strategy and budget based on analysis and ensures corrective actions are implemented and tracked, as necessary.

  • Tracks trends and metrics; recommends adjustments to media plans and strategies where appropriate.

  • Serves as digital brand steward for Valspar brands.

  • Researches emerging digital trends and conducts competitive analyses.

  • Maintains digital marketing budgets.



Bachelor's Degree, preferably in Marketing, Information Technology or Business related field; MBA is a plus. Experience in Retail, CPG or Durable Goods/Home Improvement and/or agency experience a plus.
A minimum of eight years professional digital marketing experience in progressively responsible roles, with at least four years leading and developing a team, to include the following functional competencies:
Digital Acumen

  • First-hand understanding of new medial and digital environments and understands the technologies that support it.

  • Understands the implications of, and leverages, self-organizing collaborative digital ecosystems.

Authentic Customer Connection

  • Understands how customers interact with digital and traditional media; seeks out appropriate digital media for target audience.

  • Global mindset; understands global/cultural influences on customer behavior.

Enriched Communication

  • Makes content logical and intuitive for customers; combines content imagery and interactivity to create a compelling story.

  • Communicates in a multi-lateral, engaging, simple and intuitive way; moderates discussions to keep the focused and engaging.

  • Communicates effectively across multiple channels; communicates passion for the brand.

Core Marketing Skills

  • Understands various types of marketing tools and techniques, e.g. direct marketing, brand strategy development, advertising, promotions, pricing, beta testing, etc.; has solid experience implementing the tools across different types of media.

  • Executes on marketing strategy; creative problem-solver; delivers successful value propositions.

  • Orchestrates communication across multiple audiences to achieve business results; leverages appropriate resources to accomplish goals.

Marketing Analytics/Value Creation

  • Ability to align marketing metrics to business results; demonstrates the business value of marketing by utilizing quantifiable metrics.

  • Analyzes and interprets complex data efficiently to make timely decisions.

Opportunistic Marketer

  • Flexible; deals with issues in the moment; diagnoses problems quickly.

  • Interactive approach; fixes along the way; uses feedback to make ongoing adjustments to content or approach.

  • Anticipates where market is going and looks for opportunities to take advantage of change.


  • High level understanding of SEO, SEM, social media, search rankings, mobile and Web analytics.

  • Familiarity with front-end languages such as HTML, XML, CSS, JavaScript, etc.

  • High degree of knowledge around the principles of integrated digital marketing.

  • Self-motivated with high level of urgency and initiative around execution.

  • Ability to drive and manage multiple projects working with cross-functional teams.

  • Proven strategic thinking, problem-solving and verbal/written communication skills.

  • Expertise in project management; ability to oversee multiple concurrent objectives, projects or activities, making effective judgments as to prioritization and time allocation.

  • Excellent understanding of consumer brand advertising strategies, especially in the digital space.

  • Superior verbal/written communication skills; ability to interact with senior leaders on a regular basis.

  • Ability to work in fast-paced environment where continuous innovation and change is expected.


Professional office environment.


Positions in this class typically require: typing, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: Valspar Company Type:
Company: Valspar

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