Associate Brand Manager job Lisle Illinois
Associate Brand Manager job Lisle Illinois
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Associate Brand Manager Job

Employer Name: SpiderID: 5455019
Location: Lisle, Illinois Date Posted: 9/8/2016
Wage: Negotiable Category: Wholesale
Job Code: 26229BR

Job Description:


Reporting to the Senior Brand Manager - Retail Potato, the individual will support marketing across McCain and store brands within the Retail portfolio across potatoes and prepared foods. The Associate Brand Manager will act as a strategic partner to Sales, Supply Chain, and other functional groups within the organization. Responsibilities include supporting customer-driven new item launches and private label item maintenance, sales forecasting, sales and share reporting, and customer-focused communications.

ESSENTIAL DUTIES & RESPONSIBILITIES (list by order of importance):

  • Coordinate and execute retail private label business across Potatoes & Prepared Foods

    • Maintain current business, including management of product, specification, and packaging changes

    • Assess and provide recommendations in response to Requests For Proposals (RFPs) and new business opportunities

    • Execute internal forms and reviews, including Cost & Feasibility Requests (C&Fs), Material Change Authorizations (MCAs), Material Master Request Forms (MMRFs)

    • Lead and manage cross-functional private label project teams to execute new private label product launches, packaging designs, artwork approvals, SKU and materials management changes and financial feasibility exercises

    • Address customer and Sales inquiries and develop customer product presentations

    • Support monthly Demand Planning process by preparing monthly SKU forecasts and participating in consensus activities

    • Work with agency contacts to support private label marketing and communications plans, media, and customer and consumer activations (coupons, promotions, etc.) in support of the annual marketing plan

    • Manage marketing spending budget and reports on spending results/ROI

  • Manage quarterly competitive review and reporting

    • Establish a schedule for product reviews with key stakeholders

    • Coordinate cuttings, including procurement of samples, documents, and review protocol

    • Identify quality issues or competitive opportunities relative to national brand standard

    • Provide follow-up reporting to the team

  • Support monthly business review data for deeper analysis and commentary by Senior Brand Managers

    • Support the preparation of general business analysis and reporting

      (sales, profitability, competitive activity, promotional results, etc.)

    • Prepare and advise on category trends and business performance utilizing internal and external data sources (SAP, IRI custom & syndicated data, consumer household panel, etc.)

  • Support annual planning and other retail channel projects/duties as assigned or needed


To perform this position successfully, an individual must be able to perform each job duty satisfactorily.

The requirements listed below are representative of the knowledge, skills, and/or abilities required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Required Education, Knowledge, Skills & Abilities:

  • Bachelor's or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)

  • Self-starter and independent thinker with the ability to understand business fundamentals from an opportunity or challenge perspective, then convert that insight to sustainable strategies and action plans for growth

  • Entrepreneurial approach to driving a business with an ability to influence the organization

  • Strong financial and strategic acumen, analytical abilities, communication skills and capable of independent decision making and setting business vision

  • Project management skills and the ability to prioritize and multitask against several complex projects at a time

  • Familiarity with syndicated data systems (IRI, Consumer Household Panel, etc.), managing and leveraging primary consumer research and manipulating multiple data sources to generate business insights

  • Computer proficiency in Excel, PowerPoint and Word

Required Length & Type of Experience:

  • Minimum 1-3 years of Marketing, Brand, Category Management or relevant Retail channel business experience with a focus on Grocery, Drug, Mass and Club channels, and preferably experience with a leading Consumer Packaged Food company

  • Private Label, Food, Frozen category and/or Foodservice Marketing experience a plus


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to use hands and fingers to operate a computer keyboard, mouse and telephone

  • Requires visual acuity to focus on desktop and/or laptop computer screen

  • Requires standing and sitting for prolonged periods of time, talking and listening


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Typically work is in an office environment where the noise level is low to moderate

Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:
Contact Name: McCain Foods Company Type:
Company: McCain Foods

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